Amazon lub xyoo 2025 Black Friday thiab Cyber Monday kev muag khoom yuav ntev mus txog 12 hnub, thiab cov neeg muag Green Label yuav tau txais cov nyiaj faib ntxiv.
Xyoo 2025, qhov xwm txheej tseem ceeb tshaj plaws ntawm lub xyoo rau kev lag luam e-lag luam hla ciam teb yuav dua ib zaug ntxiv yog Amazon lub Black Friday thiab Cyber Monday (BFM) kev muag khoom. Amazon tau hais tias kev muag khoom xyoo no yuav kav ntev li 12 hnub, txij lub Kaum Ib Hlis 20 txog rau lub Kaum Ob Hlis 1. Qhov no yog lwm qhov kev txav ntse los ntawm lub platform los txhawb kev muag khoom thiab txhim kho cov nqi hloov pauv.
Amazon kuj tau hais meej tias cov neeg muag khoom Green Label uas ua tau zoo thaum lub caij nplooj zeeg yuav tau txais ntau tus neeg tuaj saib thiab cov nqi hloov pauv zoo dua thaum lub sijhawm BFM. Qhov no qhia tau hais tias lub platform xav kom ua kom kev hloov pauv ntsuab ntawm kev lag luam e-commerce thoob ntiaj teb sai dua, uas qhib lub peev xwm loj hlob tshiab rau cov tub lag luam uas muag khoom hla ciam teb.
Hnub Friday Dub thiab Cyber Monday yog ob hnub loj tshaj plaws ntawm lub xyoo rau kev lag luam e-lag luam hla ciam teb.
Hnub Friday Dub thiab Cyber Monday yog hnub so tseem ceeb tshaj plaws hauv Tebchaws Meskas thiab Tebchaws Europe; yog li ntawd, nws pom tseeb tias lawv khwv tau nyiaj ntau npaum li cas. eMarketer hais tias kev muag khoom hauv online hauv Tebchaws Meskas rau Hnub Friday Dub thiab Cyber Monday hauv xyoo 2024 yuav tshaj $ 39 billion, nce 8.3% ntawm xyoo dhau los. Amazon tseem yuav muaj ntau dua 40% ntawm feem ntawm kev ua lag luam.
Xyoo no Amazon tau ua kom nws cov muag khoom kav ntev dua, los ntawm kev muag khoom luv dua 3 mus rau 5 hnub ntawm cov xyoo dhau los mus rau 12 hnub puv nkaus. Lub hom phiaj yog meej:
- Muab sijhawm ntau rau cov neeg siv khoom los yuav khoom thiab ua kom "kev yuav khoom sai sai" tsis muaj teeb meem rau kev xa khoom thiab tsev khaws nyiaj;
- Muab chaw rau cov neeg muag khoom ntau dua los txhawb nqa, uas pab cov lag luam me thiab nruab nrab kom ua tau raws li qhov xav tau;
- Kev sib tw zoo dua nrog cov khw muag khoom hauv khw, uas ua rau muaj kev sib tw "kev nthuav tawm tas mus li - kev txiav txim ua pawg - kev yuav khoom rov ua dua".
Qhov no txhais tau tias Hnub Friday Dub tsis yog "kev cog lus ib zaug xwb." Hloov chaw, nws yog kev sib tw ua lag luam uas kav ntev tshaj ob lub lis piam. Rau cov neeg muag khoom, kev nthuav dav lawv cov lag luam, kev tseg nyiaj rau kev tshaj tawm, thiab kev npaj rau kev xa khoom thiab cov khoom muag yuav yog cov teeb meem tshiab.
2. Daim Ntawv Pov Thawj Ntsuab (Amazon Green Label): Tus yuam sij tshiab rau kev tsav tsheb
Xyoo no qhov kev muag khoom lub caij nplooj zeeg tau ua tiav zoo heev rau cov neeg muag khoom nrog Amazon Green Label (Sustainability Certification):
- Kev muag khoom tau nce 43% mus rau 76% ib xyoos, tsis muaj nqi tshaj tawm ntxiv;
- Cov nqi rau kev tshaj tawm tau poob qis 40%, thaum ACOS kev ua tau zoo dua qub;
- Qhov nruab nrab ntawm cov khoom muag tau nce 13.3%, thaum kev muag khoom tau nce 12.5%.
- Cov nqi tau nce siab li ntawm 10% txog 20%, thiab tus nqi ntawm cov neeg yuav tib yam khoom dua yog siab dua 25% piv rau cov khoom ib txwm muaj.
Nws yooj yim pom cov txiaj ntsig ntawm Green Label:
- 22 lub portal tsheb khiav tshwj xeeb: Cov khoom lag luam Green Label muaj kev tshaj tawm ntau dua vim tias lawv tau tshwm sim ntawm cov nplooj ntawv tseem ceeb, suav nrog cov lus qhia tshawb nrhiav, nplooj ntawv tseem ceeb, thiab cov nplooj ntawv tshaj tawm.
- Qhov zoo ntawm kev paub txog cov neeg siv khoom: Kev siv khoom uas zoo rau ib puag ncig tab tom dhau los ua ib qho kev hloov pauv tseem ceeb hauv Tebchaws Europe thiab Tebchaws Meskas, thiab cov ntawv lo ntsuab cuam tshuam ncaj qha rau cov nqi hloov pauv.
- Kev txhawb nqa platform ntxiv: Cov neeg muag khoom Green Label yuav tau txais kev tshaj tawm ntxiv 30% rau hnub Black Friday thiab Cyber Monday. Qhov no xav tias yuav ua rau muaj kev nce 18% ntawm cov nqi hloov pauv thiab 15% txo qis hauv CPC.
Hauv lwm lo lus, daim ntawv pov thawj ntsuab tsis yog tsuas yog "daim ntawv cim duab hom lag luam xwb." Nws tuaj yeem pab koj kom tau txais ntau tus neeg tuaj saib thiab khwv tau nyiaj ntau dua.
3. Vim li cas Amazon thiaj muab qhov tseem ceeb rau daim ntawv pov thawj ntsuab?
Raws li qhov tib neeg thoob plaws ntiaj teb xav tau
Cov neeg nyob hauv Tebchaws Europe thiab Tebchaws Meskas paub zoo txog ib puag ncig thaum lawv mus yuav khoom. Kev tshawb fawb Nielsen qhia tau tias 66% ntawm cov neeg siv khoom txaus siab them ntau dua rau cov khoom uas zoo rau ib puag ncig. Cov tiam neeg hluas, xws li Generation Z thiab Millennials, yuav lees txais qhov no ntau dua.
Ua raws li cov qauv ntawm txoj cai
Daim Ntawv Cog Lus Ntsuab ntawm EU thiab California cov cai ib puag ncig ob leeg hais tias cov platform e-commerce yuav tsum muaj lub luag haujlwm ntau dua rau kev txhim kho kom ruaj khov. Amazon tej zaum yuav ua tau raws li cov cai thiab tau txais kev sib tw los ntawm kev tshaj tawm daim ntawv pov thawj ntsuab.
Kev hloov pauv lub platform nws tus kheej hauv txoj kev zoo
Amazon tau hais rau pej xeem tau ntau xyoo lawm tias nws xav kom tsis txhob muaj pa phem los ntawm xyoo 2040, thiab ib txoj hauv kev uas nws npaj yuav mus txog qhov ntawd yog los ntawm kev lag luam e-lag luam ntsuab. Lub platform no yeej yuav pab cov neeg muag khoom kom lawv hloov pauv mus rau qhov ntsuab sai dua los ntawm kev coj cov tsheb thiab cov peev txheej.
Yog li ntawd, cov neeg muag khoom uas yog thawj tus ua tiav daim ntawv pov thawj ntsuab yuav tsis tsuas yog tau txais kev txhawb nqa tsheb thauj mus los nkaus xwb tab sis kuj tseem muaj peev xwm tsim kom muaj kev sib tw mus sij hawm ntev hauv 3-5 xyoos tom ntej.
4. Cov neeg muag khoom yuav ua li cas thiaj li daws tau qhov kev sib tw Black Friday?
Cov neeg muag khoom yuav tsum txhim kho lawv txoj kev ua haujlwm tam sim no uas lawv muaj 12 hnub kev tshaj tawm.
1. Hloov koj txoj kev tshaj tawm los ntawm "burst" mus rau "rhythmic."
Cov phiaj xwm Black Friday ib txwm yuav tsum muaj ntau cov tshaj tawm hauv ob hnub thawj zaug, tab sis xyoo no yuav tsum siv cov phiaj xwm "stepped": sim ua ntej, nce ntim hauv nruab nrab ntawm lub lim tiam, thiab tom qab ntawd ntxiv ntau cov luv nqi.
Koj tuaj yeem faib koj cov peev nyiaj ua 30%, 50%, thiab 20% kom ua kom tej yam mus tau zoo tas li. Ua tib zoo xav kom tib neeg yuav cov khoom uas muaj daim ntawv lo ntsuab los ntawm kev siv cov tsheb khiav mus rau koj lub vev xaib kom ua rau koj cov tshaj tawm ua haujlwm zoo dua.
2. Txoj Kev Npaj Khoom thiab Kev Sau Khoom: Ua kom Daim Ntawv Pov Thawj Ntsuab yog Qhov Tseem Ceeb Tshaj Plaws
Yog tias koj twb muag cov khoom uas tau ntawv pov thawj ntsuab lawm, nco ntsoov khaws cia rau hauv koj cov khoom thiab qhia txog lawv cov yam ntxwv zoo rau ib puag ncig hauv koj cov npe.
Cov neeg muag khoom uas tseem tsis tau muaj daim ntawv pov thawj ntsuab yuav tsum thov daim ntawv pov thawj kom sai li sai tau kom muaj kev pib ua ntej hauv kev sib tw hauv ob peb lub hlis lossis ntau xyoo tom ntej.
Thaum nws los txog rau cov khoom muag, nws yog qhov zoo tshaj plaws kom ua tiav kev khaws cia khoom 2-3 lub hlis ua ntej lub sijhawm kom tsis txhob muaj khoom tas vim muaj neeg coob coob tuaj txog ntawm Christmas.
3. Kev Nqis Tes thiab Kev Lag Luam: Tsom ntsoov rau Cov Nqi Them thiab Cov Neeg Siv Khoom Rov Qab Los
Cov ntaub ntawv qhia tau tias cov khoom lag luam uas muaj daim ntawv lo ntsuab yuav kim dua 10% txog 20%. Yog li, cov neeg muag khoom tsis tas yuav sib cav txog tus nqi; hloov chaw, lawv yuav tsum txhim kho lawv lub peev xwm los them nqi ntau dua los ntawm kev siv kev piav qhia thiab kev lag luam muaj nqis.
Tsis tas li ntawd xwb, thaum lub sijhawm Black Friday, tsom mus rau kev muag khoom sib txuas thiab kev sib sau ua ke kom tib neeg yuav khoom ntawm koj dua.
4. Tsim ib lub npe lag luam thiab kom cov neeg siv khoom sib tham nrog nws
Cov luv nqi loj yog lub sijhawm los txhim kho koj lub npe thiab txhim kho kev muag khoom.
Thaum lub caij muag khoom loj, cov neeg muag khoom yuav tsum siv cov neeg tuaj saib ntau ntxiv kom tau txais kev tshuaj xyuas thiab cov lus taw qhia ntxiv los ntawm cov neeg siv. Qhov no yuav pab lawv npaj rau cov qauv tshiab ntawm lawv cov khoom hauv thawj peb lub hlis thiab thib ob.
Siv kev tshaj xov xwm hauv zej zog los txhawb cov tswv yim ntsuab thiab ua rau koj lub tuam txhab sawv tawm tib lub sijhawm.
V. Cov Caij Nyoog thiab Teeb Meem
Cov neeg muag khoom hla ciam teb yuav muaj lub sijhawm nyuaj thaum Amazon lub Black Friday thiab Cyber Monday muag khoom hauv xyoo 2025. Kev sib tw xyoo no tsis yog tsuas yog "kev ua tsov rog nqi" lossis "kev tshaj tawm" zoo li xyoo dhau los. Nws yog kev sib ntaus sib tua tag nrho rau kev khiav tsheb thiab txoj kev loj hlob mus sij hawm ntev.
Cov cib fim nyob hauv:
- Lub sijhawm ua lag luam ntev dua muab ntau txoj kev xaiv rau cov tub lag luam;
- Tau txais daim ntawv pov thawj ntsuab coj tau ntau tus neeg siv khoom thiab nyiaj txiag;
- Muaj ntau tus neeg xav txog qhov chaw ib puag ncig, uas ua rau qhov kev thov ruaj khov dua.
Cov teeb meem yog:
- Muaj kev sib tw ntau dua ntawm cov neeg muag khoom, thiab cov neeg muag khoom uas tsis muaj daim ntawv pov thawj ntsuab yuav tsis tau txais kev tshaj tawm ntau npaum li ntawd.
- Lub sijhawm nce qib ntev dua yuav tsum tau siv nyiaj ntau dua, cov khoom muag, thiab kev tswj hwm cov khoom siv;
- Koj yuav tsum kho koj cov txheej txheem tshaj tawm kom zoo dua, lossis lawv yuav tas sai dhau.
VI. Xaus
Hnub Friday Dub thiab Cyber Monday yog ob qho kev tshwm sim txhua xyoo uas ua kev zoo siab rau kev lag luam hauv online hla ciam teb thiab sim cov neeg muag khoom cov phiaj xwm thiab kev ua tiav.
Daim ntawv pov thawj ntsuab tau dhau los ua qhov tseem ceeb hauv kev sib tw yav tom ntej vim yog ob qho tib si kev taw qhia ntawm lub platform thiab kev lag luam.
Xyoo no kev lag luam Black Friday yuav zoo dua rau cov neeg muag khoom hla ciam teb Suav uas tuaj yeem ua tus coj kev hloov pauv ntsuab.
Hnub Friday Dub xyoo 2025 yuav tsis yog tsuas yog kev sib tw rau cov neeg siv khoom xwb; nws tseem yuav yog kev sim ntawm kev ua lag luam uas zoo rau ib puag ncig thiab kav ntev.
