Ka roa te hoko a Amazon mō te Paraire Pango me te Mane Ipurangi mō te tau 2025 mō ngā rā 12, ā, ka whiwhi ngā kaihoko Green Label i ngā hua tāpiri.
I te tau 2025, ko te huihuinga nui rawa atu o te tau mō te hokohoko ipurangi whakawhiti-rohe ko ngā hokohoko a Amazon i te Paraire Pango me te Mane Ipurangi (BFM). Kua kī a Amazon ka roa te hokohoko o tēnei tau mō ngā rā 12, mai i te 20 o Noema ki te 1 o Tīhema. He mahi mohio anō tēnei nā te tūāpapa hei whakanui ake i ngā hoko me te whakapai ake i ngā reiti tahuritanga.
I whakamārama anō hoki a Amazon ko ngā kaihoko Green Label i angitu i te wā o te whakatairanga o te ngahuru ka nui ake te haere mai o ngā kaihoko ki tā rātou hokohoko, ā, ka pai ake hoki ngā reiti tahuritanga i te wā o te BFM. I whakaatu tēnei i te hiahia o te tūāpapa ki te tere ake i te huringa matomato o te pakihi hokohoko ipurangi o te ao, ā, i huaki ake ai te pūmanawa tipu hou mō ngā kaihokohoko e hoko ana i ngā rohe.
Ko te Paraire Pango me te Mane Ipurangi ngā rā nui e rua o te tau mō te hokohoko ipurangi puta noa i ngā rohe.
Ko te Paraire Pango me te Mane Ipurangi ngā hararei hokohoko nui rawa atu i te US me Ūropi; nō reira, e mārama ana te nui o te moni e whiwhihia ana e rāua. E ai ki a eMarketer, ko ngā hoko hokohoko ipurangi o te US i te Paraire Pango me te Mane Ipurangi i te tau 2024 ka neke atu i te $39 piriona, he pikinga 8.3% mai i te tau o mua. Ka mau tonu i a Amazon neke atu i te 40% o te wahanga mākete.
Kua roa ake te roa o ngā hoko a Amazon i tēnei tau, mai i ngā hoko poto e 3 ki te 5 rā o ngā tau o mua ki ngā rā 12 katoa. He mārama ngā whāinga:
- Te hoatu i te wā nui ake ki ngā kaihoko ki te hokohoko, me te whakaiti i te raruraru o te "hoko tere" mō ngā mahi whakahaere me ngā mahi whakahaere whare patu;
- Te hoatu wāhi nui ake ki ngā kaihoko hei whakatairanga, hei āwhina i ngā pakihi iti me te rahi-rahi kia mau tonu;
- He pai ake te whakataetae ki ngā toa tūturu, e hua ake ai te ahua o te "whakaatu tonu—te tono puranga—te hoko anō".
Ko te tikanga o tēnei, ehara te Paraire Pango i te "whakaaetanga kotahi-wā". Engari, he kaupapa pumau e roa ana mō te neke atu i te rua wiki. Mō ngā kaihoko, ko te whakawhānui ake i ā rātou pakihi, te penapena moni mō te pānuitanga, me te whakatakoto mahere mō te tuku me te pupuri taonga ka waiho hei raruraru hou.
2. Tiwhikete Kakariki (Tapanga Kakariki Amazon): Te Kī Hou ki te Waka
He angitu nui te huihuinga hokohoko o te ngahuru o tēnei tau mō ngā kaihoko me te Amazon Green Label (Tiwhikete Whakapūmau):
- I piki ake ngā hoko mā te 43% ki te 76% ia tau, kāore he utu pānuitanga tāpiri;
- I heke ngā utu mō te pānuitanga mā te 40%, ā, i pai ake te mahi a te ACOS;
- I piki ake te rahinga hokohoko toharite mā te 13.3%, ā, i piki ake ngā hoko mā te 12.5%.
- I piki ake ngā utu mā te 10% ki te 20%, ā, ko te reiti hoko anō a te tangata i taua mea anō he 25% teitei ake i ngā hua noa.
He māmā noa te kite i ngā painga o te Green Label:
- 22 ngā tomokanga waka motuhake: He nui ake te rongonui o ngā hua Green Label nā te mea kei ngā whārangi matua e whakaaturia ana, tae atu ki ngā taunakitanga rapu, te whārangi kāinga, me ngā whārangi whakatairanga.
- Painga mō te mōhiotanga o te kaihoko: Kei te piki haere te rongonui o te kai e pai ana ki te taiao i Ūropi me te Hononga o Amerika, ā, he pānga tika tā ngā tapanga matomato ki ngā reiti tahuritanga mai.
- He tautoko pūhara anō: Ka whiwhi ngā kaihoko Green Label i te 30% tāpiri i te Paraire Pango me te Mane Ipurangi. E matapaetia ana ka piki ake ngā reiti tahuritanga mā te 18% me te hekenga o te CPC mā te 15%.
Arā, ehara te tiwhikete matomato i te "tapanga ahua waitohu" noa iho. Ka taea e ia te āwhina i a koe ki te whakapiki ake i te maha o ngā manuhiri me te whiwhi moni.
3. He aha te take e nui ai te uara o Amazon ki te tiwhikete matomato?
E rite ana ki ngā hiahia o te ao whānui
E mōhio ana te iwi o Ūropi me te Hononga o Amerika ki te taiao ina hokohoko ana rātou. E whakaatu ana ngā rangahau a Nielsen e 66% o ngā kaihoko e pai ana ki te utu nui ake mō ngā hua e pai ana mō te taiao. Ko ngā whakatupuranga taitamariki, pērā i te Whakatipuranga Z me te Millennials, ka nui ake te tūponotanga ka whakaae ki tēnei.
Te whai i ngā au kaupapa here
E ai ki te EU Green Deal me ngā ture taiao a California, me nui ake te kawenga o ngā papaaho hokohoko ipurangi mō te whanaketanga tauwhiro. Tērā pea ka tutuki i a Amazon ngā whakaritenga kaupapa here, ā, ka whai wāhi atu ki te whakataetae mā te hokohoko i te tiwhikete matomato.
Te whakarerekē i te tūāpapa i roto i te huarahi rautaki
Kua roa a Amazon e kī ana ki te marea e hiahia ana ia kia noho kore-waro i te tau 2040, ā, ko tētahi o ngā huarahi e whakamahere ana ia kia tae atu ki reira ko te hokohoko ipurangi matomato. He pono ka āwhina te tūāpapa i ngā kaihoko ki te tere ake i tā rātou huringa matomato mā te whakahaere i ngā waka me ngā rauemi.
Na reira, ko nga kaihoko te hunga tuatahi ki te whakatutuki i te tiwhikete matomato ka kore noa e whiwhi i te tautoko waka tere engari ka whakatuu pea he painga whakataetae mo te wa roa mo nga tau 3-5 e whai ake nei.
4. Me pēhea e taea ai e ngā kaihoko te aro atu ki te whakataetae o te Paraire Pango?
Me tino whakapai ake ngā kaihoko i ā rātou tikanga whakahaere inaianei kua 12 ngā rā e wātea ana ki a rātou mō te wā whakatairanga.
1. Hurihia tō rautaki pānuitanga mai i te "pahū" ki te "rūrū".
Ko te mahere Paraire Pango noa e hiahia ana kia nui ngā pānuitanga i ngā rā tuatahi e rua, engari i tēnei tau me whakamahi i tētahi mahere "taahiraa": te whakamātautau wawe, te whakanui ake i te rahinga i waenganui o te wiki, kātahi ka tāpiri atu i ētahi atu hekenga.
Ka taea e koe te wehewehe i tō tahua ki te 30%, 50%, me te 20% kia mau tonu ai te tere o ngā mahi. Kia arotahi ki te akiaki i te tangata ki te hoko i ngā hua whai tohu matomato mā te whakamahi i te haere mai o te hunga ki tō paetukutuku kia pai ake ai te mahi a ō pānuitanga.
2. Rautaki Hua me te Rauemi Taonga: Me Whakatakoto te Tiwhikete Kakariki hei Kaupapa Matua
Mena kei te hoko kē koe i ngā hua kua tiwhiketehia mō te taiao, kia mahara ki te penapena i aua hua, ā, kia whakaatuhia hoki ō rātou āhuatanga pai mō te taiao i roto i ō rārangi.
Ko ngā kaihoko kāore anō kia whiwhi i te tapanga matomato, me tono wawe tonu mō te tiwhikete tika kia whai wāhi atu ai rātou ki te whakataetae i roto i ngā marama, ki ngā tau rānei e whai ake nei.
Mō ngā taonga, he mea pai kia oti te pupuri taonga i roto i ngā marama e 2–3 i mua i te wā kia kore ai e pau ngā hua nā te nui o ngā taonga i te Kirihimete.
3. Rautaki Utu me te Hokohoko: Arotahi ki ngā Utu me ngā Kaihoko Tonu
E whakaatu ana ngā raraunga ka piki ake te utu o ngā hua waitohu matomato mā te 10% ki te 20%. Nō reira, kāore ngā kaihoko e tautohetohe noa mō ngā utu; engari, me whakapai ake e rātou tō rātou kaha ki te utu nui ake mā te whakamahi i te kōrero me te hokohoko uara.
Waihoki, i te Paraire Pango, arotahi ki te hokohoko whakawhiti me te whakakotahi i ngā taonga hei akiaki i te tangata ki te hoko anō i a koe.
4. Te hanga i tētahi waitohu me te akiaki i ngā kiritaki ki te taunekeneke ki taua waitohu
He whai wāhi ngā hekenga nui ki te whakarei ake i tō waitohu me te whakapai ake i ngā hoko.
I te wā hokohoko nui, me whakamahi ngā kaihoko i te nui o te hunga e toro mai ana ki te hoko hei tiki arotake me ngā urupare mai i ngā kaiwhakamahi. Mā tēnei ka āwhina i a rātou ki te whakarite mō ngā putanga hou o ā rātou hua i te hauwhā tuatahi me te hauwhā tuarua.
Whakamahia te pāpāho pāpori hei whakatairanga i ngā whakaaro matomato, hei whakaatu hoki i te tū motuhake o tō kamupene i te wā kotahi.
V. Ngā Tūponotanga me ngā Raruraru
He tino uaua te wā mō ngā kaihoko whakawhiti-rohe i ngā wā hokohoko a Amazon mō te Paraire Pango me te Mane Ipurangi i te tau 2025. Ehara te whakataetae o tēnei tau i te "pakanga utu" me te "pakanga pānuitanga" noa iho pērā i ngā tau kua hipa. He pakanga whānui mō te hokohoko me te rautaki tipu mō te wā roa.
Ko nga whai waahi kei roto:
- Mā te roa o te wā hokohoko ka nui ake ngā kōwhiringa mō ngā kaihokohoko;
- He nui ngā kaihoko me te moni ka riro mai i te whiwhi tiwhikete matomato;
- Kei te piki haere te aro o te iwi ki te taiao, ā, nā tēnei kua pumau ake te hiahia.
Ko ngā raruraru ko:
- He nui ake te whakataetae i waenga i ngā kaihoko, ā, ko ngā kaihoko kāore i a rātou he tiwhikete matomato, kāore pea e nui te kitea.
- Ko ngā wā whakatairanga roa ake e hiahia ana kia nui ake te moni, te rawa, me te whakahaere mekameka tuku;
- Me whakatikatika e koe ō tikanga pānuitanga, ki te kore ka tere rawa te pau.
VI. Whakamutunga
He huihuinga ā-tau te Paraire Pango me te Mane Ipurangi e whakanui ana i ngā mahere me ngā mahi a ngā kaihoko whakamātautau i te hokohoko ipurangi puta noa i ngā rohe.
Kua noho te tiwhikete matomato hei āhuatanga matua mō ngā whakataetae ā muri ake nei nā te ahunga o te tūāpapa me ngā au o te mākete.
Ka pai ake te hokohoko o te Paraire Pango o tēnei tau mō ngā kaihoko Haina whakawhiti-rohe, ka taea hoki e rātou te ārahi i te huringa matomato.
Ehara i te mea he whakataetae noa iho te Paraire Pango i te tau 2025 engari he whakamātautau anō hoki mō ngā mahi pakihi e pai ana ki te taiao, e pumau ana hoki.
