Mushure meMakore makumi mana nemasere, Unifeeder Zita Rinokotama seDP World Inosimbisa Kubata Kwayo paGlobal Container Shipping.
Pakavambwa kambani yekudyisa yeDenmark inonzi Unifeeder muna 1977 ine nzira imwe chete inobatanidza Sweden, Denmark neGermany, vashoma vangadai vakafanotaura kuti yaizova imwe yemakambani anotakura matangi egungwa akabatana zvakanyanya pasi rose - kana kuti zita rayo raizopedzisira ranyangarika mungarava nepamaterminal pasi rose.
Zvino, mushure memakore makumi mana nemasere, nguva iyoyo yasvika. Kambani yekutakura zvinhu iri kuDubai, DP World, yazivisa kuti kambani yeUnifeeder yagara iripo kwenguva refu, ichabviswa pabasa uye yakabatanidzwa kuita kambani yakabatana, zvichiratidza kuguma kweimwe yemakambani anozivikanwa zvikuru muindasitiri yemidziyo uye zvichisimbisa shanduko huru kuenda kumapuratifomu ekutakura zvinhu kubva pakutanga kusvika pakupedzisira.
Sekureva kwezvakataurwa neDP World, boka iri riri kubatanidza mabhizinesi aro eMarine Services — Unifeeder, P&O Ferrymasters naP&O Maritime Logistics — pasi pekambani imwe chete yeDP World, muchirongwa chakagadzirirwa "kusimbisa chinzvimbo charo semupi wezvekufambisa zvinhu pasi rose akabatanidzwa zvizere."
Pasi pechimiro chitsva:
- Unifeeder inova DP World Shipping Solutions
- P&O Ferrymasters inova DP World Multimodal Solutions
- P&O Maritime Logistics inova DP World Maritime Solutions
Kuchinja kwemazita emakambani kuchatanga muna Zvita 2025 uye kuchatanga kushanda mumwedzi inotevera, kunosanganisira zvese kubva kumawebhusaiti nemapuratifomu ekubhuka kusvika kuzviratidzo zvezvikepe, zviratidzo zvezviteshi uye magwaro evatengi.
Nhaka yemakore makumi mana nemasere muFeeder neShortsea Shipping
Kubuda kweUnifeeder sekambani yakazvimirira kwakakosha pamoyo yevakawanda vari muindasitiri iyi. Yakavambwa muAarhus, Denmark, muna 1977, kambani iyi yakakura kubva pakuva kambani yemunharaunda ine mwero kusvika pakuva imwe yemakambani makuru ekufambisa nekutengesa zvinhu muEurope, gare gare ichienda kuMiddle East, Africa, Asia neAmerica.
Kubva pabasa rimwe chete kuNorthern Europe, Unifeeder yakava chinhu chikuru chinobatanidza ngarava huru dzemakontena dzakadzika mugungwa newebhusaiti yakakura yenzvimbo dzekutakura zvinhu. Mabasa ayo akava akakosha kune "nzvimbo huru" dzekutakura zvinhu, zvichibvumira ngarava huru kuti dzitarise pakutengeserana kukuru ukuwo ngarava diki dzeUnifeeder dzichiparadzira zvinhu muzviteshi zvechipiri nezvechitatu.
DP World pachayo yakatenga Unifeeder muna 2018, ichiitsanangura panguva iyoyo se "kambani yekutakura zvinhu yakabatana ine network yakakura uye yakabatana zvakanyanya uye yegungwa repfupi iri kukura muNorthern Europe," ichibatanidza madoko angangoita zana.
Mumakore akazotevera, kambani yekuDenmark yakaramba ichikura. Nhasi, sezvinosimbiswa neDP World, bhizinesi raimbotengeserana pasi peUnifeeder riri kushanda:
- Boka rengarava dzemidziyo dzinosvika zana nemakumi mashanu,
- Inoshumira madoko anopfuura mazana maviri,
- Kufona pachiteshi chengarava kanosvika zviuru gumi nezvitanhatu pagore, uye
- Kutarisira maTEU anopfuura mamiriyoni mashanu pagore.
Chiyero ichocho chinoisa kambani iyi pakati pevanotungamira pasi rose mumakambani ekugadzira makontena nekuda kwehuwandu hwemakambani aya - uye ndicho chimwe chikonzero nei kunyangarika kwezita reUnifeeder kuri kutsanangurwa mune dzimwe nzvimbo sekubuda pachena kwechinyararire kwekambani ye "20 yepamusoro" mumakambani aya.
Kwete Kudzima, Asi Kuchinja Zita reMaitiro
Kunyangwe misoro yenhau mune dzimwe nhau dzekutengeserana ichiti shanduko iyi "ichave" - kubuda kubva padanho repamusoro - DP World haisi kupedzisa bhizinesi riripo. Pane kudaro, danho iri ishanduko yekare yekambani inotungamirirwa nehurongwa kwete nekutambudzika.
Mukutaurirana kwayo kwepamutemo, DP World inoti mayuniti ayo eMarine Services "achabvisa mazita avo ekare ekambani uye oshanda pasi pezita reDP World pamwe nechiratidzo chekambani munzvimbo dzese dzekubata."
Zvisinei, zvinhu zvinokosha pakushanda zvinotarisirwa kuti zvirambe zviripo:
- Kuenderera mberi kwehutungamiriri: Mukuru weMarine Services Ganesh Raj acharamba achitarisira Shipping Solutions muAsia, Middle East neAfrica, ukuwo Martin Gaard Christiansen achiramba aine basa rekutarisira Europe neAmerica.
- Kuenderera mberi kwenetwork: DP World yakasimbisa kuti network dzebasa dziripo, zvibvumirano zvevatengi uye zvivakwa zvicharamba zvichienderera mberi, nekuchinja kunongogumira pakugadzira mabhizinesi uye ma interfaces.
- Kuburitswa zvishoma nezvishoma: Kuchinja zita rekambani kwakarongerwa kuitika kwemwedzi mitatu kusvika mitanhatu, kunosanganisira mapuratifomu edhijitari, ma "liferies" engarava, magwaro uye zviratidzo zvemuviri, kuitira kuderedza kukanganiswa.
Muchidimbu, zvinhu zvicharamba zvichifamba mungarava imwe chete, zvichisvika pachiteshi chimwe chete, pasi pehurongwa hwakafanana - havachazove nechiratidzo cheUnifeeder.
Kubva pamaonero eDP World, pfungwa yacho iri nyore: vatengi vari kuramba vachida mhinduro "dzisina musono, dzinobva kumagumo kusvika kumagumo" dzinobatanidza madoko, kutakura zvinhu, kutakura zvinhu mukati menyika uye masevhisi akawedzerwa kukosha, uye kambani imwe chete yepasi rose inofanirwa kuratidza chipo ichocho chakabatanidzwa.
Chikonzero nei Brand Yakasimba Ichienda Pabasa
Kune vazhinji vari mumabasa ekutakura zvinhu, zvinonzwika zvisina musoro kurega zita rakajairika rine hunhu hwakanaka hwedunhu. Asi kubatana uku kunoenderana nemaitiro akakura mune zvekufambisa zvinhu pasi rose:
- Kuguma-ku-Kuguma Kubatanidzwa
Vatakuri vezvinhu, vanoshanda pachiteshi chezvikepe nevanopa mabasa ekufambisa zvinhu vanga vachimhanyisana kupa mhinduro dzepasuo nesuo dzinosanganisira kutakurwa kwezvinhu mugungwa, kutakurwa kwenyika, warehousing uye mabasa akawedzerwa kukosha pasi peamburera imwe chete. Kuchinja zita kweDP World kunoratidza mafambiro akafanana nemamwe makuru ari kutsvaga kudzima muganhu uripo pakati pe "ngarava yekutumira zvinhu", "mutengesi wezvinhu zvinofambiswa" uye "musanganisi wezvinhu zvinofambiswa". - Ruzivo Rwakareruka rweVatengi
Makambani akawanda anogona kuomesa kutengesa, makondirakiti uye mapuratifomu edhijitari. Nekupa "Shipping Solutions, Multimodal Solutions uye Maritime Solutions" zvese pasi peDP World, boka iri rinogona kutaura chinhu chimwe chete. udza mashoko uye chiratidziro chedhijitari chakajairika, zvichideredza kupatsanurwa kwemabasa uye kukakavadzana kwekushanda kunowanzo perekedzwa nazvo. - Kudyara Mari Muchiratidzo Chepasi Pose
Bhajeti rekushambadzira, rutsigiro, uye kuonekwa kwedhijitari zvinowanzopa mukana wekuwedzera simba kana zvanyatso shandiswa. Pane kuvaka nekuchengetedza hunhu hwakasiyana hweUnifeeder, P&O Ferrymasters neP&O Maritime Logistics, DP World iri kubheja kuti logo yakabatana ichave nehuremu hwakawanda mumakamuri ebhodhi neRFP pasi rese. - Kushanda Nesimba Mukati uye Tsika
Rudzi rumwe chete runogonawo kutsigira kurerutswa kwemukati - maitiro akabatana, matekinoroji akagovaniswa uye tsika yakabatana munzvimbo dzakasiyana siyana. Mukugadzirisa kwayo zvinhu, DP World inoramba ichibatanidza kutama kwayo ne "rwendo rwayo rwekushandura" kubva kune mushandi wechiteshi kuenda kune mupi wezvinhu zvakabatanidzwa.
Kubva pano, kunyangarika kweUnifeeder hakusi chiratidzo chekusasimba asi mhedzisiro yechishuwo cheDP World chekukwikwidza zvakananga nemapoka makuru ekutakura zvinhu nekutakura zvinhu.
Zvinoreva Kuchinja Kwacho Kune Vanotakura Zvinhu
Kune vatengi vakabhuka neUnifeeder kwemakore - dzimwe nguva makumi emakore - kugadziridzwa kwebhizinesi kunomutsa mibvunzo inoshanda. Zvichibva pane zvakataurwa uye ongororo yenhau, pane zvimwe zvinobuda:
1. Kuenderera mberi kwekushanda, Kuchinja kweBranding
DP World neUnifeeder vese vanosimbisa izvozvo zvipo zvebasa zvicharamba zviripo, uye kuti chinangwa chikuru chekubatanidza feeder nekukurumidza uye kuchinjika kwegungwa hachina kuchinja. Zvirongwa, kutenderera kwechiteshi uye timu dzekutengeserana zvinotarisirwa kuti zvirambe zviri sezvazviri, kunyanya munguva pfupi iri kutevera.
Misiyano inonyanya kuoneka ichave:
- Chishandiso chitsva chemidziyo yemugungwa (DP World brand pachinzvimbo che "Unifeeder")
- Mawebhusaiti akagadziridzwa uye mapuratifomu edhijitari
- Magwaro akagadziriswazve, anosanganisira mabhiri ekutakura zvinhu nema invoice
2. Kufunga Nezvechibvumirano uye Zvemutemo
Vatengesi vezvinhu vachafanira kutarisisa mitemo nemamiriro ezvinhu matsva, kunyanya sezvo masangano epamutemo ekare anoenderana nehurongwa hwemakambani eDP World. Kunyange hazvo boka iri rakaratidza kuti zvibvumirano zviripo zvicharemekedzwa, makambani akabatana angangoda kugadzirisa zvinyorwa zvevatengesi vemukati, mafaira ekutevedzera mitemo uye magwaro einishuwarenzi sezvo mazita emasangano kana mareferensi emhando yebhizinesi achichinja.
3. Kuwana Kwakawanda Masevhisi Akabatanidzwa
Kune vamwe vatengi, kuchinjika uku kunogona kuvhura mikana. Network yekare yeUnifeeder inova yakanyatsobatanidzwa muDP World ine madoko, nzvimbo dzekupinda munyika, nzira dzechitima uye mabasa ekufambisa zvinhu, zvichiita kuti zvive nyore kuchengetedza zvinhu, customs brokerage kana kutakurwa kwemhando dzakasiyana-siyana kuenda kunzvimbo yegungwa yechinyakare.
Mapoka ekutenga zvinhu ari kutsvaga kubatanidza vatengesi vavo anogona kuona hurongwa hutsva hweShipping Solutions / Multimodal Solutions / Maritime Solutions senzira yekuvhara zvakawanda zvekutengesa kwavo nezvibvumirano zvishoma.
4. Chinhu Chinoumba Munhu
Kuvimbika kwekambani kunokosha mukutakura zvinhu. Vatengi vezvinhu vane hukama hwakareba nevatungamiriri vemabhizinesi emuno, uye zita rekuti Unifeeder rave richishandiswa sechidimbu chemhando yemabasa emudunhu. Kunyange hazvo vanhu vamwe chete vangaramba vachishandira vatengi vamwe chete, pane kunetseka kuripo pamusoro pekuti kambani hombe yepasi rose inogona here kuchengetedza maitiro ebhizinesi, akagadziriswa munharaunda akabatsira Unifeeder kukura pakutanga.
Dambudziko reDP World nderekuchengetedza nhaka iyoyo yekupindura uye ruzivo rwemunharaunda, kunyangwe ichienzanisa kushambadza uye maitiro.
Kugara kwenguva refu uye Remangwana re "Mhinduro dzekutumira"
Imwe nzvimbo iyo Unifeeder yakanga yatotanga kuoneka — uye iyo yava chikamu chenyaya yeDP World Shipping Solutions — ndeyekubvisa kabhoni muzvinhu zvinogadzira carbonization.
Mumakore achangopfuura, kambani iyi ine:
- Vakasaina zvibvumirano zvenguva refu zvemidziyo yekudyisa inokwanisa methanol inosvika 1,250 TEU, zvichaendeswa kubva muna 2026 zvichienda mberi;
- Yakaedza mamwe mafuta akadai seSynthetic Natural Gas, uye yakawedzera kushandiswa kwemafuta emhuka munzvimbo dzakasiyana dzezvikepe zvayo;
- Isa zvinangwa zvikuru zvemamiriro ekunze, zvinosanganisira kuderedza utsi hwemhepo ne25% panosvika gore ra2030 uye nzira inoenda ku0 ...
DP World, kune rumwe rutivi, yakazvipirawo mukuderedza kabhoni inokonzerwa nekutakura zvinhu uye kushanda pachiteshi chengarava, uye inogara ichiratidza mashandiro echikamu chayo cheMarine Services kunharaunda.
Nekuisa zvikepe zveUnifeeder mukati mehurongwa hwakakura hweDP World hwekuchengetedza nharaunda, boka iri rinogona kukwanisa kuwedzera zvirongwa zvakadaro nekukurumidza - semuenzaniso nekubatanidza kutenga mafuta, kuvandudza tekinoroji uye kugadzirisa hunyanzvi hwedhijitari muzvikepe zvaro zvegungwa zvinopfuura mazana mashanu.
Symbolism: Kuguma kwezita, kwete kuguma kwe network
Kurega basa kwezita reUnifeeder kunoratidza kufambira mberi kuri kuita kutakura magaba nekutakura zvinhu. Sezvo mapoka ekutakura zvinhu nemakambani ekutakura zvinhu ari kutsvaga kubatana, mabhizinesi mazhinji emunzvimbo dzagara dziripo ari kutorwa mumakambani makuru.
Mupfungwa iyoyo, "kubva" kweUnifeeder mushure memakore makumi mana nemasere ndizvo zvese:
- Nguva yekusuwa indasitiri inokoshesa kuenderera mberi netsika, uye
- Chiitiko chakakosha mukushanduka kweDP World kubva pakuva mushandi wechiteshi kuenda kukambani ine simba rekutakura zvinhu.
Kune vanotumira zvinhu, mubvunzo mukuru hausi wekuti logo yakapendwa paganda remotokari ndeipi, asi kuti Shipping Solutions, ichivakira panhaka yeUnifeeder, inogona here kupa mazinga akafanana kana ari nani ekuvimbika, kuchinjika uye kugara kwenguva refu mumusika unoramba wakagadzikana uye une makwikwi akasimba.
Pane chimwe chinhu chakajeka: nepo kambani yeUnifeeder iri kubuda pachikuva, network yavakavaka kwemakore anoda kusvika makumi mashanu ichatamba basa rakakura - nezita rakasiyana zvachose.
