Indlela uTemu noShein abatshintsha ngayo ukuhamba kwempahla phakathi kweTshayina neFransi
intshayelelo
Iiwebhusayithi ezimbini zorhwebo lwe-elektroniki zaseTshayina zitshintshe iindlela zokuthumela iimpahla phakathi kweTshayina neYurophu ngendlela engazange ikwazi ukuxoxwa ngayo amashumi eminyaka orhwebo. I-Temu ne-Shein zezona ndawo zimbini zokuthenga ezixabisa kakhulu, ezilawulwa yi-algorithms kwimbali. Zithumele izinto ezininzi eFransi kangangokuba amasiko angakwazi ukuqhubeka nazo, uloyiko lomoya inamandla amakhulu, kwaye abalawuli baseYurophu kuye kwafuneka bathathe amanyathelo ngoko nangoko.
IFransi okwangoku isembindini wolu phazamiseko. Inani lezinto ezincinci ezithunyelwa eFransi zivela kumaqonga edijithali liphindwe kane minyaka le, lifikelela kwizigidi ezingama-800 ngo-2024. Malunga ne-90% yezi phakheji zivela eTshayina. Oko akusiyo nje into encinci yophuhliso; lutshintsho olukhulu kwindlela iimpahla ezithunyelwa ngayo kwiifektri zaseTshayina ukuya emakhaya aseFransi. Kwaye ngoku ekubeni iirhafu zaseMelika zithumela iimpahla ezininzi zaseTshayina eYurophu endaweni ye-US, iFransi iphantsi koxinzelelo olungakumbi.
Eli nqaku lijonga indlela uTemu noShein abakha ngayo iimodeli zabo zezothutho, oko kuye kwathetha kona kwimpahla yomoya nolwandle phakathi kweTshayina neFransi, indlela abenzi bomgaqo-nkqubo abasabela ngayo, kunye noko ababoneleli bezothutho kunye nabathengisi ekufuneka bakwazi ukuze basebenze kakuhle kule meko intsha.
Isikali soShifti: Idatha yoThutho phakathi kweTshayina neFransi
Ezi zibalo ziyamangalisa. Ngowama-2024, phantse iipakethe ezixabisa kancinci ezizi-4.6 zeebhiliyoni zeza kwi-European Union. Oko kumalunga ne-12 yezigidi ngosuku, okuphindwe kabini kunonyaka odlulileyo. I-EU icinga ukuba i-91% yezo zivela eTshayina. IFrance, enye yeemarike ezinkulu zabathengi kwi-EU kunye nesikhungo esikhulu sempahla yomoya, yamkela ngaphezu kwenxalenye yayo efanelekileyo yale toni.
La manani aquka kuphela ukuthunyelwa kwe-e-commerce okulandelelweyo. Amagosa erhafu aseFransi avumile ukuba akanakukwazi ukuhlola phantse iipakeji ezininzi kangangoko kufuneka akwazi. Ngowama-2024, i-EU ngokwayo yavuma ukuba yi-0.0082% kuphela yeepakeji ezinexabiso eliphantsi ezingena eYurophu ezihlolwe—malunga neziqwenga ezingama-82 kwisigidi ngasinye ezikhutshwe zangena kwi-circulation. Kuba ngokwendlela yokwanda kweepakeji, akusekho ndlela yokujonga ngokupheleleyo inkqubo endala.
Itheyibhile 1: Ukukhula kokungeniswa kweepasele ezincinci eFransi ezivela kwiiplatifomu zedijithali
| Unyaka | Iipasile ezipheleleyo eziya eFransi | Yabelana ngeTshayina | Ukukhula kweYoY |
| 2022 | ~ 200 yezigidi | ~ 60% | - |
| 2023 | ~ 400 yezigidi | ~ 80% | + 100% |
| 2024 | 800 million | ~ 90% | + 100% |
| 2025 (iprojekthi) | 1+ billion | ~90%+ | >25% uqikelelo. |
Imithombo: Fortune Europe (Aprili 2025), uqikelelo lweKhomishini ye-EU, iCourthouse News (Disemba 2025), kunye noqikelelo lweshishini.
Isikhululo seenqwelo-moya saseParis iCharles de Gaulle siye saba yindawo ephambili yorhwebo lwe-elektroniki lwaseTshayina oluya eFransi. Kwiminyaka emihlanu eyadlulayo, amaziko okukhetha apho ayengakwazi ukulawula inani leepasela abazenzayo ngoku. Iziseko zophuhliso ezakhelwe ukuthutha rhoqo zixinzelelwa ngulo mzila mtsha weepasela ezilula nezilungiselelwe umntu ngamnye. Iinkqubo zeposi kunye nezerhafu zaseFransi azakhiwanga ukuze ziphathe inani leempahla ezigqithisileyo ezibonwe zizibonelelo zeenqwelo-moya zeCDG kwiintsuku zokuthenga ezixakekileyo, ingakumbi ngexesha leentengiso zaseTshayina ezifana neSingles Day.
Iimodeli zeShishini eziqhuba ukunyuka kwemithwalo
Kufuneka wazi ukuba kutheni uShein noTemu bethumela ngomkhumbi ngendlela abenza ngayo ngaphambi kokuba uqonde indlela izinto ezitshintsha ngayo. Amaqhinga abo okuthutha impahla awakhethi nje; yindlela yokusebenza yeemodeli ezimbini zoshishino ezahlukeneyo kodwa eziphazamisayo ngokulinganayo.
UShein wayeyinkampani yokuqala ukwenza into eliyibiza ngokuba yi "fashion ekhawulezayo kakhulu" namhlanje. Izixhobo zikaShein zisebenzisa uhlalutyo lwe-algorithmic lokuziphatha kweendaba zoluntu kunye nedatha yefashoni ukufumana iindlela ezintsha zefashoni kwaye ziguqule zibe ziiodolo zemveliso ezincinci kwiintsuku ezimbalwa nje. Inethiwekhi edibeneyo yabathengisi kwiphondo laseGuangdong yenza izinto, ezithi emva koko zithuthwe ngqo kubathengi kwihlabathi liphela ngenqwelo moya ezivela kwiindawo zokugcina impahla ezikufutshane neGuangzhou. Eli shishini lisekelwe ekubeni akukho mngcipheko omkhulu kwimpahla: yenza iibhetshi ezincinci, uvavanye imfuno, uze u-odole kwakhona ezona zilungileyo. Ngenxa yolu lwakhiwo, uShein akanakugcina nje iimveliso eFransi okanye naphi na eYurophu ngaphambi kwexesha. Oku kungenxa yokuba ixabiso lenkampani likwindlela ephendula ngayo ngokukhawuleza kwiimpawu zefashoni, kungekhona kwindlela enokuzigcina ngayo kakuhle iimpahla.
I-Temu isebenza ngendlela eyahlukileyo. I-Temu liqonga lemarike eliqhutywa yi-PDD Holdings. Idibanisa abavelisi nabathengisi baseTshayina ngokuthe ngqo kubathengi kwihlabathi liphela ngexabiso elimangalise iivenkile zaseNtshona. Ekuqaleni, i-Temu, njengoShein, yayixhomekeke kakhulu kwimpahla yokuthutha impahla ngomoya evela eTshayina. Kodwa ukusukela ngo-2024, i-Temu ibisoloko itshintsha isicwangciso sayo sothutho. Ibisoloko isanda iNkqubo yayo yoThengisi basekuhlaleni, eya kufumaneka eFransi nase-Itali phakathi kowama-2025, kwaye yakha iziseko zayo zokugcina impahla zaseYurophu ukuze kuncitshiswe isidingo sokuthunyelwa kwempahla nganye edlula imida.
Le yeyona nto ibalulekileyo ekufuneka ikwaziwe ziimarike zempahla: omabini la maqonga ayeka ngokupheleleyo indlela eqhelekileyo yokuthengisa ngokungenisa impahla. Kwelinye icala, uTemu noShein basebenzisa iinkqubo zeposi nezeenqanawa kumazwe apho iimpahla zabo zaziza kuhanjiswa khona ukuze ziphathe uthungelwano lwabo lokusasaza impahla. Oku kwandisa inani leendawo zokunxibelelana ngerhafu nge-odolo enkulu kwaye kwadala udidi olutsha lwemfuno yempahla.
Itheyibhile 2: UShein vs. Temu — Uthelekiso lweModeli yeLogistics
| uphawu | Shein | Hayi |
| Umzekelo woShishino | Imfashini ekhawulezayo yeqela elincinci; uthotho lwempahla oluhambelanayo | Imarike evulekileyo edibanisa abathengisi baseTshayina nabathengi |
| Indlela yoThumelo oluPhambili | Uthutho lweenqwelomoya (oluvela ngqo eTshayina ukuya kubathengi) | Ukuthunyelwa kwempahla ngenqwelomoya + ukwandiswa kweendawo zokugcina impahla zasekuhlaleni ze-EU |
| EU zokugcina | Ilinganiselwe; imodeli ayivumeli ukuba izinto zigcinwe zigciniwe ngaphambi kokuba zigcinwe | Inkqubo yasekuhlaleni iyasebenza eFransi nase-Itali (2025) |
| Ingeniso (2024) | ~ $ 38 yezigidigidi | ~ $50 yezigidigidi (uqikelelo) |
| Impendulo kwiinguqu zeentlawulo ze-EU | Zamkela iindleko; kulindeleke ukunyuka kwamaxabiso abathengi | I-pivot yemodeli ekhawulezayo; ukwandiswa kwempahla yendawo |
Uhlalutyo lweSetlog Supply Chain (ngo-Epreli 2025), iWikipedia, iMarketplace Universe (ngoNovemba 2025), kunye neWWD (ngoNovemba 2025) zezinye zezona mithombo.
Umthamo woThutho loMoya: Imarike Eyakhiwe ngokutsha
Imarike yempahla yomoya ibe yeyona ichaphazeleke kakhulu kukukhula kweTemu noShein ekuhambeni kwempahla phakathi kweTshayina neFransi ngoko nangoko. UYngve Ruud, uSekela Mongameli weMisebenzi yempahla yoMoya kwinkampani enkulu yempahla iDexion, uthe uTemu noShein babengabadlali ababalulekileyo kwishishini lempahla yomoya ngo-2022. Nangona kunjalo, ekupheleni kuka-2023, bobabini babesele bengabathwali bempahla yomoya abakhulu kwihlabathi liphela. Olu tshintsho luthathe ixesha elingaphantsi kweminyaka emibini.
UTim Scharwath, i-CEO ye-DHL Global Forwarding, uthe kwisithuba esingaphantsi kweminyaka emibini, iisayithi zorhwebo lwe-elektroniki zaseTshayina zithathe ngaphezulu kwe-30% yendawo yempahla kwiinqwelomoya ezisuka e-Asia. Kucingelwa ukuba la maqonga mabini kuphela athwala inani elifanayo leempahla yonke imihla njengeenqwelomoya ezingama-88 zeBoeing 777. UBasile Ricard, ophethe imisebenzi yokuthutha impahla emoyeni kwiBolloré Logistics Greater China, uthe ukukhula kweShein neTemu yeyona nto inkulu etshintsha imithwalo yomoya ngoku, hayi imeko yoLwandle oluBomvu okanye ukuphazamiseka kobhubhane.
Ukuthunyelwa kweempahla phakathi kweTshayina neFransi kube nemiphumo emibi kakhulu kwamanye amashishini. Ubungakanani bendawo yempahla yeenqwelo moya eyayifumaneka bunciphe kakhulu ngo-2023 nango-2024. Xa kuthelekiswa no-2019, amaxabiso eempahla zokuthutha ngomoya aphindwe kabini. Emva kokusayina iikhontrakthi zexesha elide zokuthutha, uShein noTemu bakwazile ukufumana umthamo ngeendleko ezingcono. Oku kushiye abathumeli-mpahla abancinci kunye nabangenisi-mpahla ukuba balwele indawo eseleyo ngamaxabiso aphezulu. Iikhorido zaseParis-Shanghai kunye neParis-Guangzhou zaba phakathi kweendlela zempahla yeenqwelo moya ezixakekileyo kwihlabathi ngamaxesha axakekileyo onyaka okuthenga kwi-intanethi.
Iinqwelomoya zamazwe ngamazwe ziqale ukongeza umthamo ozinikeleyo wokuthutha impahla ngomoya phakathi kweTshayina neYurophu ngenxa yokunqongophala kwendawo. Iindlela ezintsha zokuthutha impahla eziqeshiweyo zongezwa, kwaye iindawo zokubhukisha impahla zabona ukunyuka okukhulu kwemfuno yendawo evunyelweneyo ngaphambili kwiindlela ezivela eTshayina ukuya eFransi. Kwiinkampani ezazikade zithembele kwimarike yendawo yokuthutha impahla ngomoya, esi siganeko saba sisilumkiso esiqatha malunga nokuxhomekeka kakhulu kumthamo ongavumelekanga kwimarike ngoku elawulwa ngabathumeli abambalwa abanomthamo omkhulu.
I-US yayeka ukunika ukukhululwa kwe-de minimis phakathi kowama-2025, nto leyo eyaqala ukuhambisa ezinye iimoto kude nemizila yeenqwelo-moya ukuya e-US. Iingcali zezothutho zaseYurophu zathi oku kunemiphumo emibini: kukhulula indawo ethile kwiindlela ze-trans-Pacific, kodwa kwaphakamisa noloyiko eFransi lokuba ukuhamba korhwebo oluya kuqondiswa ukusuka eMelika kuya kongeza kwingxaki yeempahla ezininzi kwiindlela ezisuka eTshayina ukuya eFransi.
Impendulo yoMgaqo-nkqubo waseFransi: Ukusuka kwiDe Minimis ukuya kwiintlawulo ezithe ngqo
Kangangeminyaka, uShein noTemu basebenzise inxalenye yomthetho werhafu ye-EU eyayivumela iipakethe ezixabisa ngaphantsi kwe-€150 ukuba zingene ngaphandle kokuhlawula iifizi zokungenisa. Olu khetho lwenziwe okokuqala kubahambi ababuyisa izinto ezincinci zobuqu, kungekhona amaqonga eebhiliyoni zeerandi athumela amakhulu ezigidi zeepakethe minyaka le. Le ngxaki yanika abathengisi baseYurophu ithuba elingafanelekanga: kwakufuneka bahlawule irhafu ye-15% ukuya kwi-32% yexabiso lezinto abazingenisileyo eTshayina, kodwa ukuthunyelwa ngqo kukaShein noTemu kwakungenarhafu.
IFransi yaba ngumxhasi ozinikeleyo wokunciphisa lo msantsa. Ngo-Epreli 2025, uMphathiswa weBhajethi yaseFransi u-Amélie de Montchalin waya kwiziko lokukhetha iipasela kufutshane nesikhululo seenqwelo-moya saseParis Charles de Gaulle ukuze abhengeze izicwangciso zokuhlawulisa ngokukhawuleza iifizi zokuphatha iipasela ezincinci. Uthe inkqubo yangoku ivumela amaqonga ukuba aphephe ukuhlolwa kokhuseleko kunye nokhuseleko lwemveliso olufunekayo ngumthetho waseFransi nowaseYurophu. U-Éric Lombard, uMphathiswa wezeMali waseFransi, uthethe ngeenkxalabo malunga nokhuphiswano olungafanelekanga nxamnye namashishini aseFransi kunye nabantu abaninzi abangalandeli imithetho yokhuseleko ye-EU.
Impendulo yomthetho yakhawuleza kakhulu ukuya kuthi ga ngo-2025, kwaye ngoNovemba, abaphathiswa bezemali be-EU bavumile ukuphelisa ngokupheleleyo ukukhululwa kwi-€150, iminyaka emibini ngaphambi komhla wokugqibela wokuqala ka-2028. Bakwavumile ngokusesikweni intlawulo yerhafu ye-€3 elinganayo kuzo zonke iipakeji zexabiso eliphantsi eziqala ngoDisemba ka-2025. Itheyibhile engezantsi ibonisa amanyathelo abalulekileyo kule nkqubo:
Itheyibhile 3: Ixesha loLawulo lweFrance kunye ne-EU — Imithetho yokungenisa iipasele ezincinci
| Umhla / Ixesha | Uphuhliso Lolawulo Oluphambili |
| Nov 2024 | UTemu ukhuphe ingxelo yokuqala yokungafihlisi i-EU emva kokutyunjwa kweVery Large Online Platform |
| Apr 2025 | IFrance icebisa umrhumo wokuphatha osisigxina kwiipasela ezincinci, ifuna ukuba kuthathwe amanyathelo ngaphambi kotshintsho olupheleleyo lwe-EU |
| Jul 2025 | I-United States ayivumeli ukuba kukhutshwe i-de minimis kwiimpahla ezithunyelwa eTshayina ezingaphantsi kwe-$800 |
| Nov 6, 2025 | IFrance izama ukumisa imakethi yeShein ngenxa yeemveliso ezingavumelekanga neziyingozi |
| Nov 13, 2025 | Abaphathiswa bezeMali be-EU bavuma ukuphelisa ukukhululwa kwirhafu yerhafu ye-€150, kwiminyaka emibini ngaphambi kwexesha elicwangcisiweyo |
| Dec 12, 2025 | I-EU iyamkela ngokusesikweni intlawulo yerhafu ye-€3 kuzo zonke iipasela ezingaphantsi kwe-€150 ezivela kumazwe angengawo awe-EU |
| Jul 1, 2026 | Intlawulo yerhafu yexabiso elilinganayo ye-€3 iqala ukusebenza kuzo zonke iipasela ezinexabiso eliphantsi ezingena kwi-EU |
| Emva kwe2026 | Umrhumo wokuphatha iipakeji kwi-EU yonke uza kulandela (iFrance lobbies nge ~€5 ngepakethe nganye) |
Imithombo: PPC Land (Novemba 2025), SupplyChainBrain (Disemba 2025), WWD (Novemba 2025), kunye ne-Ecotextile News (Disemba 2025) zonke ziyimithombo.
Kukho inkxaso enkulu kwezopolitiko kwezi ntshukumo, nto leyo ebonisa ukuba abathengisi kunye nabenzi bomthetho baseYurophu bakhathazekile ngokwenene. Kwafunyaniswa ukuba phantse isibini kwisithathu seepakeji ezinexabiso eliphantsi eziza kwi-EU azixatyiswanga ngezizathu zerhafu. Le ndlela ibiza urhulumente imali kwaye yenza kube nzima ukuvavanya ngokuchanekileyo umngcipheko. Urhulumente waseFransi uthe nokuba yirhafu encinci yesizwe ye-€2 kwiipakeji ezincinci inokuzisa i-€500 yezigidi ngonyaka, nto leyo ebonisa ukuba likhulu kangakanani ixabiso.
IFrance nayo imohlwayile ngokuthe ngqo uShein ngokwaphula umthetho. NgoNovemba ka-2025, urhulumente waseFransi wazama ukuvala imarike kaShein kuba wayethengisa izinto ezazingaphandle komthetho. Xa uShein waseka ivenkile yakhe yokuqala eParis ngasekupheleni kuka-2025, ngaphakathi kwevenkile edumileyo yeBHV, kwakukho imibhikisho kunye nokungavumi kwezopolitiko, nto leyo eyenza uxinzelelo kubenzi bomthetho lwaqina nangakumbi. Impendulo yaseFransi isebenze njengomzekelo wesenzo kulo lonke i-EU, apho iFrance iphumelele ekukhuthazeni ukuba i-ajenda yokuguqulwa kwamasiko ebhulorho yonke ikhawuleziswe.
Ubungakanani beNqwelo-mafutha yoLwandle: Utshintsho Oluvelayo
UTemu noShein basebenzise kakhulu uthutho lweenqwelo moya kwiimpahla zabo ezithunyelwa ngqo kubathengi, kodwa imithetho kunye neendleko ziqala ukutyhala omabini la maqonga, kunye nalo lonke ishishini le-e-commerce eliwela imida, kwindlela enzima ngakumbi, esebenzisa iindlela ezininzi equka uthutho lwaselwandle kunye neendawo zokugcina impahla zaseYurophu.
Uqoqosho lokubhabha iodolo nganye ukusuka eShenzhen ukuya eParis luqala ukuwohloka njengoko ukukhululwa kwe-de minimis kuhamba kwaye ixabiso ngepasela ngalinye linyuka. Zombini ezi platifomu zibeka imali ekulungiseleleni uluhlu lwezinto ezikwiindawo zokuzalisekisa zaseYurophu ukuze ukuhanjiswa kwempahla kube yinto yokugqibela ngaphakathi kwe-EU endaweni yokuya eTshayina. Olu tshintsho lunempembelelo enkulu kwimigca yokuthutha impahla yolwandle ukusuka eTshayina ukuya eFransi. Endaweni yokuthumela amawaka eempahla zomoya ngamnye, izinto zinokuthuthwa ngakumbi ngeekhonteyina zolwandle ezinkulu ukuya kwiindawo zokusasaza zaseYurophu zize zithunyelwe ngaphakathi kwelizwe. Le yingcinga efanayo neyasetyenziswa yiAmazon nezinye iivenkile ezinkulu ixesha elide.
Abantu abakwishishini bebesoloko bethetha ngendlela iTemu enokuyitshintsha ngayo indlela esebenza ngayo izinto zayo. Xa i-US yanyusa amaxabiso, iTemu yatshintsha ngokukhawuleza i-app yayo yase-US ukuze ibonise iimpahla ezigcinwe kwiindawo zaseMelika kwaye yenza utshintsho olukhulu kwikhonkco layo lokubonelela laseMelika. Abahlalutyi bakholelwa ukuba iYurophu iya kusabela ngendlela efanayo xa irhafu ye-€3 ngepasele iqala ukusebenza ngoJulayi 2026. ITemu iya kusebenzisa ukuguquguquka kwayo kokusebenza ukugcina iindleko ziphantsi kunye namaxabiso aphantsi kubathengi.
IShein ineendlela ezimbalwa zokukhetha. Imodeli yayo yemveliso—ukwenziwa kwezinto ezincinci ngokusekelwe kwidatha yendlela eyenzeka ngayo ngexesha langempela—ayisebenzi kwiindawo zokugcina impahla ezininzi kuba yenza kuphela oko sele kuthengiswa. Ukuze ugcine impahla kwiindawo zokugcina impahla zaseFransi, kufuneka uqikelele ukuba kuya kubakho imfuno engakanani kwangethuba, nto leyo echasene nembono ephambili engasemva kwendlela kaShein. Le nkampani kulindeleke ukuba ithathe inxalenye yeendleko ngepasela nganye ize idlulisele ezinye zeendleko kubathengi, yamkele inzuzo ephantsi endaweni yokutshintsha indlela eqhuba ngayo ishishini.
Umfanekiso omkhulu wendlela yokuthutha impahla phakathi kweTshayina neFransi lutshintsho olucothayo kodwa olubalulekileyo kwiindlela ezahlukeneyo. Ukuthutha impahla ngomoya kuya kuba yinto ebaluleke kakhulu kwiindidi ezithatha ixesha elide neziqhutywa yimfashini. Nangona kunjalo, umlinganiselo worhwebo lwempahla yolwandle phakathi kweTshayina neFransi kulindeleke ukuba ukhule njengoko iinkampani zorhwebo lwe-elektroniki kunye nababoneleli bazo behlengahlengisa uqoqosho olutsha lokufikelela kwimarike yaseYurophu.
Umxholo oBanzi: Ukuthunyelwa kwamanye amazwe kwamaTshayina eYurophu
Asinakuyiqonda ngokupheleleyo impembelelo kaTemu noShein kwimpahla phakathi kweTshayina neFransi ngaphandle kokujonga ezinye izinto. Yinxalenye yokunyuka okukhulu kokuthunyelwa kwempahla eTshayina eYurophu, okubangelwa zizinto ezininzi ezisebenzisanayo. Ngowama-2025, ukunqongophala korhwebo lwe-EU neTshayina kukhule ukuya kwi-€359.3 yeebhiliyoni, ukunyuka ngama-20% ukusuka kwi-€304.5 yeebhiliyoni ngo-2024. Kwiinyanga ezimbini zokuqala zowama-2025, ukuthunyelwa kwempahla eTshayina kwi-EU kunyuke ngama-28%.
Esinye isizathu esikhulu sokukhawuleziswa koku kukuba iimpahla zaseTshayina azisayi kwimarike yaseMelika, apho irhafu ephezulu yenze ukuba kubize kakhulu ukuthumela ngaphandle iintlobo ezininzi zezinto. Ukuthunyelwa kwempahla evela eTshayina kwehle nge-11% eMelika, eli lizwe lilodwa elikhulu elenza njalo. Iimarike zaseYurophu zithathe iimpahla ezongezelelweyo. IFransi ikwindlela yokutshintsha urhwebo kuba liziko elibalulekileyo lothutho kunye neCharles de Gaulle njengesikhungo esikhulu sempahla yomoya kunye neLe Havre kunye neMarseille njengezibuko ezibalulekileyo zothutho lolwandle.
Iinethiwekhi zeendawo zokugcina impahla ezingekho sesikweni ziye zavela kunye nemisebenzi esemthethweni yokulungiselela impahla kaTemu noShein, nto leyo eyongeza olunye udidi kwimeko. Njengoko imfuno yorhwebo lwe-e-commerce lwaseTshayina eYurophu ikhula kakhulu kwindawo yokugcina impahla esemthethweni ekhoyo, amalungu aseTshayina ahlala eFransi nakwamanye amazwe aseYurophu aqala ukuguqula amakhaya awo kunye nezakhiwo zawo zibe ziindawo zokufezekisa izinto ezingekho sesikweni. NgoJuni ka-2025, iingxelo zithi ngosuku olunye kuphela, izithuba ezingaphezu kwama-300 ezifuna abasebenzi beendawo zokugcina impahla zosapho zavela kwiwebhusayithi yeendaba zoluntu zaseTshayina iXiaohongshu. Abasebenzi banokufumana ukuya kuthi ga kwi-€4,500 ngenyanga behlela, befaka iilebheli, kwaye behambisa iipakeji malunga ne-€1.16 nganye. Olu didi lwezinto zokugcina impahla olungekho sesikweni lubonisa ukuba ingakanani imfuno egqithe iziseko ezikhoyo.
Ukuhambahamba kwiNdawo eNtsha yoThutho kunye neQabane eliLungileyo leLogistics
Utshintsho ekuthethwe ngalo kweli nqaku alungombandela nje wemigaqo-nkqubo yeebhrendi, abavelisi, kunye nabathengisi be-e-commerce abasebenza kwindawo yokuthutha impahla phakathi kweTshayina neFransi. Ziingxaki zokwenyani ezifuna ukusonjululwa ngoko nangoko. Ukususa imigangatho ye-EU de minimis, ukutshintsha umthamo wempahla yomoya, ukukhula kweendawo zokugcina impahla zasekuhlaleni, kunye nemigaqo emitsha yokuthobela amasiko zonke ezi zinto zifuna ulwazi lwezothutho oludlula nje ukubhukisha impahla ethunyelweyo.
Le yimeko kanye apho iingcali ezinamava kwezothutho eziwela imida zibonisa indlela ezixabiseke ngayo. I-Topway Shipping, eseShenzhen, eTshayina, ibingumboneleli oqeqeshiweyo wezisombululo zothutho lwe-e-commerce eziwela imida ukusukela ngo-2010. Abantu abaqalise le nkampani banamava angaphezu kweminyaka eli-15 ekucoceni impahla kumazwe ngamazwe. Bayazi okuninzi malunga nendlela yokuhambisa impahla ukusuka kwenye indawo ukuya kwenye, ukuyigcina phesheya, ukuyidlulisa kwimpahla, kunye nokuzihambisa ngendlela yokugqibela.
Njengoko imithwalo phakathi kweTshayina neYurophu itshintsha ngenxa yemithetho emitsha, utshintsho kumthamo, kunye notshintsho olucwangcisiweyo lwamaqonga afana neTemu neShein, iTopway Shipping inikezela ngeenkonzo zeFCL (umthwalo wesikhongozeli opheleleyo) kunye neLCL (umthwalo ongaphantsi kwesikhongozeli) zokuthutha ulwandle ukusuka eTshayina ukuya kumazibuko amakhulu kwihlabathi liphela, kuquka namazibuko abalulekileyo aseFransi. Uyilo lweenkonzo oluguquguqukayo lweTopway lunika amashishini iziseko zophuhliso kunye nolwazi lokwenza utshintsho ukusuka kwimithwalo enzima emoyeni ukuya kwimithwalo yolwandle engabizi kakhulu okanye uluhlu lwezinto eziza kubekwa kwangaphambili kwiindawo zokugcwalisa zaseYurophu ngaphambi kotshintsho lwentlawulo ka-2026.
Utshintsho kwimithetho oluza kwenzeka ngo-2026 luza kuzisa iingxaki kunye namathuba. Njengoko imakethi isanda, abathengisi abenza utshintsho kwangethuba—njengokuphuhlisa iindlela zokungenisa ezihambelanayo, ukujonga ukuthunyelwa kwempahla elwandle okungakhathaliyo ngexesha, kunye nokusebenza neenkampani zothutho eziyaziyo imithetho yerhafu yaseYurophu—baya kuba nakho ukukhuphisana ngcono. I-Topway Shipping liqabane elifanelekileyo leenkampani ezifuna ukutshintsha icebo lazo lothutho ukusuka eTshayina ukuya eFransi ngenxa yemozulu entsha. Oku kungenxa yokuba i-Topway Shipping inamava amaninzi ekususweni kwerhafu kunye neendlela zothutho zaseYurophu.
isiphelo
Ngaphezu kwanoma yisiphi isivumelwano sorhwebo okanye utshintsho lomgaqo-nkqubo olukhumbulekayo kutshanje, uTemu noShein batshintshe indlela izinto ezihamba ngayo phakathi kweTshayina neFransi. Benza indlela yokuthutha impahla emoyeni phakathi kweTshayina neFransi yaba yenye yezona zixakekileyo ehlabathini, baphula iziseko zeposi ezazijoliswe ekuphatheni inani eliqhelekileyo leposi, batyhila ubuthathaka obukhulu kwinkqubo yaseYurophu ye-de minimis customs, baza banyanzela abalawuli kumacala omabini e-Atlantic ukuba bathathe inyathelo elingxamisekileyo.
Impendulo evela kubalawuli itshintsha uqoqosho lwe-e-commerce ngaphesheya kwemida. Ixabiso lerhafu ye-EU ye-€3 elinganiselweyo liza kuqala ngoJulayi 1, 2026, kwaye kulindeleke ukuba kubekho umrhumo omkhulu wokuphatha kamva kulo nyaka. Oku kuthetha ukuba iFransi ayisayi kukwazi ukungenisa iipasele ezincinci ngaphandle kokuhlawula nayiphi na irhafu. UTemu noShein baza kutshintsha. Bobabini babonise ukuba banokuba bhetyebhetye kwimisebenzi yabo, into leyo abalawuli abayithatha lula. Kodwa olu tshintsho luya kuthetha ukuthunyelwa okungakumbi ngolwandle, indawo yokugcina impahla eTshayina, kunye nenkqubo yothutho oluntsonkothileyo olusebenzisa iindlela ezininzi ukusuka eTshayina ukuya eFransi.
Umyalezo kumashishini kweli candelo ucacile: le marike iya kuhlala itshintsha ngokukhawuleza. Kufuneka wazi malunga neendlela ezitshintsha ngayo, njengezicwangciso zeqonga le-e-commerce laseTshayina, ukunyanzeliswa kwerhafu ye-EU, kunye nokutshintshwa korhwebo lwehlabathi. Olu lulwazi olusisiseko olufunekayo ukuze wenze ukhetho olukrelekrele lwezothutho. Intsebenziswano echanekileyo, amaqhinga e-modal, kunye nababoneleli bezothutho abanamava okwenyani ekususweni kwerhafu yerhafu, ukuhanjiswa kwempahla elwandle, kunye nokusasazwa kweYurophu kuya kuba sisitshixo sempumelelo.
FAQs
Q: Kutheni iFrance ibe yindawo ephambili kangaka kwimicimbi yezempahla yaseYurophu kaTemu noShein?
A: IFransi yenye yezona ndawo zinkulu zentengiso yeempahla kunye neenkonzo kwi-EU. Ikwanjalo ikhaya ukuya eParis Charles de Gaulle Airport, eyindawo ephambili yokuthutha impahla emoyeni kwaye yindlela ephambili yeepakethe zorhwebo lwe-elektroniki zaseTshayina ezifikelela ngayo eYurophu. Ngenxa yemarike yayo enkulu, uthutho oluhle, kunye nesimo sayo esiqinileyo sokulawula, iye yaba yindawo ebalulekileyo yokusebenza kunye nesiseko sezopolitiko sempendulo yaseYurophu ekunyukeni kweepakethe zaseTshayina.
Q: Yintoni kanye kanye umthetho we-EU de minimis, kwaye kutheni ukupheliswa kwawo kubalulekile ngokuhamba kwempahla?
A: Umthetho we-EU de minimis uvumela iipakeji ezixabisa ngaphantsi kwe-€150 zingene ngaphandle kokuhlawula iifizi zerhafu. UShein noTemu basebenzise eli thuba ngobuninzi ngokuthumela izigidi zee-odolo ngazinye ngqo ezivela kwimizi-mveliso yaseTshayina. Ukuyisusa ngoJulayi 2026 kunye nokongeza irhafu yerhafu engaguqukiyo ye-€3 kuyo yonke ipakeji enexabiso eliphantsi kuya kuchaphazela iindleko zokuthumela izinto ngenqwelomoya kwaye kukhawulezise ukufudukela kwimpahla yolwandle enkulu kunye nempahla yokugcina impahla yaseYurophu ebekwe kwangaphambili.
Q: Ngaba irhafu yaseMelika kwiimpahla zaseTshayina iya kuyenza imeko yokuthutha impahla eFransi ibe mandundu?
A: Ewe, kusenokwenzeka. I-US ibeke irhafu ephezulu kuzo zonke izinto ezithunyelwa eTshayina kwaye yasusa ukukhululwa kwayo kwe-de minimis. Oku kuthetha ukuba abathengisi baseTshayina ngoku banemarike encinci kakhulu e-US. Ezinye zexabiso lokuthumela ngaphandle eliqondiswe kwakhona ziya eYurophu, nto leyo eyenza imeko yezothutho kunye nerhafu eFransi ibe mandundu nangakumbi. U-Eric Lombard, uMphathiswa wezeMali waseFransi, uqinisekisile ngokucacileyo ezi nkxalabo malunga nokuphambuka korhwebo. Ugxininise ukuba impendulo yomgaqo-nkqubo waseFransi yenzelwe ukukhusela abathengi kunye namashishini eFransi, nokuba i-US igqiba ekubeni yenze ntoni na.
Q: Abathengisi abathumela impahla besuka eTshayina besiya eFransi bafanele baziqhelanise njani notshintsho lwemithetho ka-2026?
A: Izinto eziphambili zezi: ukwakha izakhiwo zokungenisa ezihambelana nemithetho yerhafu ngaphambi kokuphunyezwa kwentlawulo kaJulayi 2026; ukuvavanya ukuba ukuthunyelwa kweenqanawa elwandle ngenkqubo yaseYurophu yokubeka izinto ngaphambili kubonelela ngezoqoqosho ezingcono kunezokuthunyelwa ngqo emoyeni; ukuqinisekisa ukuthotyelwa kokhuseleko lwemveliso ngokwemigangatho ye-EU ukuze kuthintelwe iingozi zokumiswa kwemarike; kunye nokusebenzisana nababoneleli bezothutho abanamava abaye baseka ubuchule bokususa irhafu kunye nezakhono eziguquguqukayo zendlela yokuhamba ukusuka eTshayina ukuya eYurophu.
Q: Ingaba ukuthunyelwa kwempahla elwandle ukusuka eTshayina ukuya eFransi sisicwangciso esisebenzayo sothutho lwe-elektroniki?
A: Ukuthutha impahla elwandle kuya kuthandeka ngakumbi kubathengisi abakulungeleyo ukubeka izinto zabo kwiindawo zokugcwalisa zaseYurophu nakwiindidi zeemveliso ezingadingi kuhanjiswa kwangoko. Oku kungenxa yokuba umahluko wamaxabiso phakathi kokuthutha impahla elwandle kunye nokuthutha impahla emoyeni uya ukhula phantsi kweenkqubo ezintsha zokutshaja ngepasele nganye. Ukuthutha impahla elwandle kwi-FCL kunye ne-LCL ukusuka kumazibuko amakhulu aseTshayina ukuya eLe Havre okanye eMarseille, kunye nokusasazwa kwendawo evela kwiindawo zokugcina impahla zaseYurophu, kunokubonelela ngeendleko eziphantsi kunye namaxesha okuhambisa impahla ngokukhawuleza e-US. Oku kwenza kube lukhetho olubalulekileyo kubathengisi abatshintsha iimodeli zabo zezothutho kwixesha lasemva kokunciphisa.
