Kutheni Abathengisi baseTshayina abaninzi betshintsha ukusuka kwi-Amazon FBA ukuya kwi-DDP Direct Delivery eFransi ngo-2026
intshayelelo
Kangangeminyaka, i-Amazon FBA ibisisisombululo esisetyenziswa kakhulu kubathengisi baseTshayina abafuna ukufikelela kwimarike yaseYurophu. Intetho yayilula: Thumela imveliso yakho kwiziko lokufezekisa i-Amazon, kwaye iya kujongana nokugcinwa kunye nokuhanjiswa kweyona ndlela ifanelekileyo ngelixa ugxila ekwakheni uluhlu lwakho. Loo modeli isebenze kakuhle ngokwaneleyo kwiimpahla ezincinci zeepasela. Kodwa kubathengisi abathumela izinto ezinkulu kakhulu - iisofa, ii-treadmill, izitulo zokumasaja, iifriji, izixhobo zoshishino - i-FBA equation ayizange icoceke, kwaye ngo-2026 kuye kwaba nzima ukuyithethelela.
Ilizwe elikhokelayo yiFransi, imakethi yesibini ngobukhulu eYurophu ye-e-commerce. Imfuno yabathengi yeempahla ezinkulu zasekhaya kunye nezixhobo zokuzilolonga ezivela eTshayina iyaqhubeka nokukhawulezisa, kodwa iziseko zolungiselelo zokuxhasa loo mfuno ngenzuzo zitshintshe ngokupheleleyo ukusuka kwiindawo zokugcina iimpahla zeAmazon ukuya kwiimodeli zokuhambisa ngqo ze-DDP (Delivered Duty Paid). Esi sincoko sihlola izizathu zotshintsho, iimpembelelo zalo zokusebenza, kunye nendlela abathengisi abanokuyilawula ngayo ngaphandle kokunciphisa umgangatho wokuhanjiswa okanye umda.
Ingxaki ye-FBA Oversize iye yaba mbi kakhulu, ayilunganga
Uhlaziyo lweentlawulo zemarike yaseYurophu yeAmazon ngo-2026 luxubene. IAmazon inciphise amazinga aqhelekileyo okuzalisekisa iipasele e-UK, eJamani, eFransi, e-Itali naseSpain - nge-avareji yokonga yaseYurophu emalunga ne-EUR 0.17 ngeyunithi nganye - kodwa umfanekiso awulunganga kangako kwizinto ezinkulu nezinzima. Iintlawulo zokuzalisekisa kwiindidi ezinkulu zisenokuba yi-EUR 10 ukuya kwi-EUR 26 ngeyunithi nganye kuxhomekeke kubukhulu. Amanqanaba okugcina iimveliso ezinkulu angaphantsi kancinci kwiincopho zika-2025, kodwa adityaniswa ziintlawulo zokubeka izinto ezingenayo, iintlawulo zokugcina ixesha elide kunye nezohlwayo zempahla ezindala ezichaphazela ii-SKU ezinkulu, ezihamba kancinci.
Ingxaki yeyolwakhiwo, hayi nje ngamanani. Amaziko okufezekisa eAmazon awalungiselelwanga izinto ezingamakhulu eekhilogram okanye iimitha ezininzi kuyo nayiphi na imilinganiselo. Iimveliso ezinkulu kakhulu zinemfuno zokuphatha, ukusetyenziswa kwendawo kunye nobunzima bokuhambisa obungaphaya kakhulu koko umbhobho wesiqhelo we-FBA uphatha ngokufanelekileyo. Umthengisi ohambisa izixhobo zoshishino ezingama-200kg okanye ifreyimu yebhedi yobukhulu obukhulu nge-FBA unyanzela inkqubo eyenzelwe izixhobo ze-elektroniki kunye neempahla ukuba zenze izinto ezingazilungelanga, kwaye uhlawulisa iprimiyamu yelungelo.
I-Amazon iyekile nokubonelela ngeenkonzo zokulungiselela ngaphakathi, eziqale ukusebenza ekuqaleni kuka-2026. Ngoku kuxhomekeke kumthengisi okanye kumthengisi wakhe wesithathu ukuba athobele i-FNSKU - ukulebhelisha, imigangatho yokupakisha, ukufaka iibhokisi. Kwaye kwiimpahla ezinkulu, ubunzima bokulungiselela bukhulu. Ukungavunyelwa kokuthunyelwa kwezinto ezingenayo, isitokhwe esilahlekileyo, kunye nezohlwayo zempilo zeakhawunti kunokuchaphazela ukuncitshiswa koluhlu.
Umfanekiso weNdleko ye-FBA Oversize: iYurophu 2026
| Uhlobo lweNtlawulo | Into eqhelekileyo | Into Enkulu/Enkulu Kakhulu | amaNqaku |
| Umrhumo wokuPhumeza | EUR 3.50 – 6.00/iyunithi | I-EUR 10 – 26+/iyunithi | Ngeyunithi nganye ethunyelweyo |
| Ugcino lweNyanga (ngoJanuwari ukuya kuSeptemba) | I-EUR 0.78/cu ft | I-EUR 0.56/cu ft | Izinga eliphantsi kodwa elikhulu |
| Indawo yokugcina izinto eNkulu (Okthobha ukuya kuDisemba) | I-EUR 2.40/cu ft | I-EUR 1.30/cu ft | Iseyinto ebalulekileyo xa ininzi |
| Indawo Yokugcina Ixesha Elide (iinyanga ezili-12 nangaphezulu) | EUR 6.90/cu ft/ngenyanga | EUR 6.90/cu ft/ngenyanga | Isula umda kwii-SKU ezicothayo |
| Intlawulo yokufakwa kwemali engenayo | Iyahluka ngokwe-SKU | Iyahluka ngokwe-SKU | Yandisiwe ngo-2025-2026 |
| Ukulungiselela kunye nokulebhelisha (3P) | Ixabiso eliphantsi okanye elibandakanyiweyo | I-EUR 15 – 50+/iyunithi | Ubunzima bokukrazula iibhokisi |
Beka zonke ezi ntlawulo kwinto enye enkulu kwaye akuqhelekanga ukuba iindleko ezinxulumene ne-FBA zifikelele kwi-25-40 ekhulwini yexabiso lokuthengisa le nto - ngaphambi kokuba intengiso ichithe, i-VAT okanye ixabiso lezinto ngokwazo. Kubathengisi abakwiindidi ezineenzuzo ezipheleleyo ezingama-30 ukuya kuma-50 ekhulwini, olu lwakhiwo aluniki thuba lininzi lenzuzo.
Oko Kuthethwa Kukuhanjiswa Kwe-DDP Ngokuthe Ngqo Kwimisebenzi
I-DDP (Delivered Duty Paid) yi-Incoterm ethetha ukuba umthengisi unoxanduva lwazo zonke izinto ezithuthwayo. Phantsi kwemigaqo ye-DDP, umthengisi unoxanduva kwaye uhlawulela zonke izinto zokuhamba, ukuthunyelwa kwamanye amazwe kunye nokungeniswa kwempahla, iirhafu, irhafu kunye nokuhanjiswa kwempahla okukhawulezileyo. Ngokwembono yomthengi, iimveliso zibonakala nje, zicociwe, akukho rhafu ingalindelekanga okanye ubunzima bempahla ezithuthwayo kubo. Yiyo loo nto i-DDP iye yaba yinto eqhelekileyo kurhwebo oluwela imida ye-B2C: Abathengi baseYurophu bafuna amava okuthenga ngaphandle kokungqubana, kungekho ntlawulo ingalindelekanga iphumayo emva kokuba bephumile.
Ukuhanjiswa ngokuthe ngqo kwe-DDP kwiimveliso ezinkulu ezivela eTshayina ukuya eFransi kubhekisa ekuthunyelweni kwakho ngqo ukusuka kwindawo yokugcina impahla yaseTshayina ukuya kwindawo yabathengi baseFransi ngaphandle kokudlula kwinethiwekhi yokufezekisa yeAmazon. Umboneleli wezothutho uphatha ulwandle okanye imithwalo kaloliwe ukusuka eTshayina, ukususwa kwempahla kwizibuko lokungena laseYurophu (ngokuqhelekileyo iLe Havre okanye iRotterdam xa kuthunyelwa izinto eFransi), uthutho lwaseYurophu olungaphakathi, kunye nokuhanjiswa kwempahla nge-aphoyintimenti ukuya kwidilesi yasekhaya okanye yeshishini.
Ukuhanjiswa ngqo kwe-DDP kuvumela abathengisi abaqhuba iiwebhusayithi zabo, iivenkile ze-Cdiscount okanye iivenkile ezizimeleyo ukuba banikezele ngamava okuthenga afana ne-Amazon Prime ngaphandle kokuhlawula i-Amazon's fee stack. Kwabo bathengisi basathengisa kwi-Amazon kodwa bezalisekisa bona – i-Fullfilled by Merchant, okanye i-FBM – ukuhanjiswa ngqo kwe-DDP kunika umqolo wokusebenza wokuqhubeka nokubonelela ngokuhanjiswa okukhawulezayo nokuthembekileyo ngelixa belawula iindleko.
Umahluko ekusebenzeni phakathi kokuhanjiswa ngqo kwe-FBA kunye ne-DDP ubonakala kakhulu kwimayile yokugqibela. I-FBA isebenzisa iinethiwekhi eziqhelekileyo zokuthwala iipasela (i-DPD, i-DHL, i-Colissimo) ezifanelekileyo kwiipasela ezingaphantsi kwe-30kg. Le nethwekhi ayibandakanyi isofa okanye umatshini we-ayisikhrim worhwebo okanye i-treadmill. Ithatha abathwali bemithwalo abazimisele ukwamkela iimpahla ezifakwe iipalethi okanye ezifakwe iikreyithi, amaxesha okuhambisa, izithuthi zokuphakamisa kwaye ngamanye amaxesha inkonzo yokukhupha iiglavu ezimhlophe okanye igumbi elikhethiweyo. Le yinkonzo yophuhliso eyenziwe ngababoneleli abaziingcali ze-DDP, into inethiwekhi eqhelekileyo ye-Amazon engenayo.
Ukuhanjiswa ngqo kwe-DDP vs. i-Amazon FBA: Uthelekiso lweeMpahla ezinkulu kakhulu
| Dimension | I-Amazon FBA (Ubungakanani obukhulu) | Ukuhanjiswa kwe-DDP ngqo |
| Ubunzima obukhulu bento | Malunga ne-30 kg (inethiwekhi eqhelekileyo) | Ukuya kuthi ga kwiitoni ezisi-8 (ingcali) |
| Ubude bezinto eziphezulu | Inqunyelwe ziinkcukacha zeziko lokuzalisekisa | Ukuya kuthi ga kwiimitha ezi-8 (ingcali) |
| Ukususwa ozenzele kona | Umthengisi kufuneka alungiselele ngokwahlukileyo | Ifakiwe kwinkonzo ye-DDP |
| Uhlobo lweemayile zokugqibela | Inethiwekhi yeepasela eziqhelekileyo | Umthwalo, idinga, iiglavu ezimhlophe |
| Ukuhanjiswa Kwigumbi Elikhethiweyo | Ayifumaneki | Iyafumaneka (ingcali ye-B2C) |
| Ixesha lokuThutha iTshayina-iFransi | Iintsuku ezingama-45-75 (elwandle) + ukucutshungulwa kwe-FBA | Iintsuku ezingama-45-55 (ulwandle, i-DDP ukuya emnyango) |
| Umrhumo wokuNgafihlisi | I-Complex, i-multi-layer | Ixabiso elinye elipheleleyo |
| Ibuyisa ukuThengwa | Inethiwekhi ye-FBA (ibiza kakhulu xa isetyenziswa kwi-intanethi) | Ukhetho lwendawo yokugcina impahla ye-EU |
| Ulawulo lwempahla | Ulwabiwo lolawulo lweAmazon | Umthengisi ulawula isitokhwe |
Umxholo Wolawulo: I-VAT ye-EU kunye neMithetho ngo-2026
Imeko yerhafu ye-EU kunye ne-VAT iye yaqina kakhulu kwiminyaka emithathu edlulileyo kwaye u-2026 uyaqhubeka noxinzelelo lokunyanzelisa ukwenza ukuthunyelwa kwe-DDP okusemthethweni kube nexabiso elingaphezulu kunangaphambili. IFrance ibeka izinga eliqhelekileyo le-VAT lama-20 ekhulwini kwiimpahla ezininzi ezingenisiweyo. Iindleko zokungenisa zisekelwe kudidi lwemveliso kwaye zisetyenziswa ngokusekelwe kwiTariff yeCustoms ye-EU eqhelekileyo. Ifenitshala evela eTshayina idla ngokutsala intlawulo yokungenisa esuka kwi-2.7 ukuya kwi-5.7 ekhulwini kuxhomekeke kulwakhiwo lwezinto, ngelixa iirhafu zezixhobo zokuzilolonga ziyi-1.7 ukuya kwi-3.7 ekhulwini. Le ayisiyonkcitho incinci kwiimpahla ezinkulu ezinexabiso eliphezulu.
Abathengisi abasebenzisa i-DAP (Delivered at Place) – apho uxanduva lwerhafu luxhomekeke kumthengi – babona ukwanda kwamanani okulahlwa ngabathengi baseFransi bemangaliswe ziimfuno zerhafu xa kuhanjiswa. Abathengisi berhafu baseFransi kunye nabathwali berhafu baqaphele ukwanda kweempahla ezingafunwanga njengoko abathengi, abangenamava ngenkqubo yokungenisa impahla, besala ukuhlawula iifizi kunye neerhafu ezingalindelwanga. Oku kukhokelela kuluhlu lweengxaki: ukuthunyelwa kubambeke kwirhafu, iindleko zokunciphisa iindleko zanda kwaye ekugqibeleni izinto ziyashiywa okanye zibuyiselwe kumthengisi ngexabiso lomthengisi. Oku kuyingozi kakhulu kwisofa okanye kumatshini wemizi-mveliso oxabisa amawaka aliqela ee-euro.
I-DDP iyisusa ngokupheleleyo ingozi. Umthengisi uhlawula irhafu kunye ne-VAT ngaphambi okanye ngexesha lenkqubo yokucoca kwaye iimveliso zifika emnyango womthengi zingenamatyala aseleyo. “Ngokwembono yamava omthengi oku akwahlukanga kunokuthenga kumthengisi wasekhaya – nto leyo kanye efunekayo ngabathengi baseFransi ngoku. Abathengisi abatshintshele kwi-DDP banezinga lokurhoxisa eliphantsi rhoqo, iingxabano ezimbalwa emva kokuhanjiswa kunye namazinga angcono okuthenga okuphindaphindiweyo, njengoko amava okuthenga eqikelelwa kwaye engenazingxabano.
Kukwakho necala lokuthobela imithetho ngaphandle kokwanelisa abathengi. Umthetho we-VAT we-EU ufuna ukuba abathengisi abaqokelela i-VAT kubathengi baseFransi babhalise i-VAT eFransi ngokuthe ngqo okanye ngenkqubo ye-EU ye-One-Stop-Shop. Ababoneleli bezothutho be-DDP abaphatha ukucocwa kwerhafu ngokubanzi ngabangenisi beRekhodi kwaye banyamekela ukuthunyelwa kwe-VAT njengenxalenye yenkonzo yabo, okwenza kube lula ukuthobela imithetho okubambe abathengisi abaninzi baseTshayina bengalindelanga.
Kutheni iFransi ngokukodwa? Iinguqu zeMarike
IFransi ineempawu ezininzi ezenza ukuba ibe yimarike exabisa kakhulu yeempahla ezinkulu, kwaye yindawo yendalo yokuhanjiswa ngqo kwe-DDP. Abathengi baseFransi kwiindawo apho abavelisi baseTshayina banenzuzo enkulu yamaxabiso nabo bafunwa kakhulu ngabathengi, ngabantu abazizigidi ezingama-68 kunye neendleko zamakhaya ezisempilweni kwifenitshala yasekhaya, ukomelela komzimba kunye nezixhobo zasekhitshini. Ishishini le-e-commerce laseFransi kulindeleke ukuba liqhubeke likhula ukuya kuthi ga kunyaka ka-2026 nangaphaya, kunye neemveliso zasekhaya enye yezona candelo zikhula ngokukhawuleza.
Imeko yokhuphiswano eFransi ikwaluncedo ngakumbi kubathengisi abanokunika amava asemgangathweni emva kokuthenga. Imithetho yokhuseleko lwabathengi baseFransi iphakathi kwezona ziphezulu kwi-EU kwaye ulindelo lokuqeshwa kwezinto eziphambili ezicwangcisiweyo luyimfuneko esisiseko, hayi umahluko. Ukuba ufika ungaziswanga ngempahla eneekhilogram ezilikhulu ngaphandle kwesaziso kwangaphambili, uya kufumana amanqaku amabi ngoko nangoko. Abathengi baseFransi bahlala bebeka abathengisi abatyala imali ekunikezelweni kwe-DDP ngokusekelwe kwi-aphoyintimenti ngonxibelelwano olufanelekileyo kunye nokuphathwa. Oku kukhokelela kwizinga eliphezulu leqonga kunye neendleko eziphantsi zentengiso.
IFransi ikwanazo neziseko zophuhliso ezifanelekileyo zothutho eziqhagamshela kwi-EU ebanzi. Iimpahla ezithunyelwe ngerhafu eLe Havre okanye eMarseille zinokufikelela uninzi lweendawo ezinkulu zaseFransi kwiintsuku ezimbini emva kokususwa kwezibuko. Ngothungelwano lweendlela kunye noololiwe oludibanisa iFransi neJamani, iSpain, i-Itali kunye namazwe aseBenelux, umboneleli ofanelekileyo we-DDP unokukhonza yonke imakethi yasentshona Yurophu ukusuka kwisiseko sokusasazwa eFransi. Olu gubungela ngokwendawo ludla ngokwenza iFransi ibe yimakethi eyintloko yabathengisi baseTshayina abajolise ekudaleni ubukho be-EU kumazwe amaninzi.
Imirhumo ephambili yokungenisa impahla eFrentshi kwiindidi eziqhelekileyo (irhafu ye-EU Common Customs, 2026)
| Udidi lweMveliso | Isahluko se-HS | Umrhumo oqhelekileyo we-EU wokungenisa impahla | Ixabiso leVAT yaseFransi |
| Ifenitshala ene-Upholstery (Iisofa) | Ch. Ngama-94 | 2.7% - 5.7% | 20% |
| Izixhobo zokutreadmill/zokuzilolonga | Ch. Ngama-95 | 1.7% - 3.7% | 20% |
| Izitulo Zomthambo | Ch. Ngama-94 | 2.7% | 20% |
| Iifriji/Oomatshini bokuhlamba impahla | Ch. Ngama-84 | 1.5% - 3.5% | 20% |
| IiScooter zombane / iibhayisekile ze-elektroniki | Ch. Ngama-87 | 6% – 48.5% (ukuchasa ukulahla inkunkuma) | 20% |
| Iitafile zokutyela / ifenitshala yegumbi lokulala | Ch. Ngama-94 | 2.7% | 20% |
| Izixhobo zasekhitshini zorhwebo | Ch. Ngama-84 | 1.7% | 20% |
Qaphela: Amaxabiso erhafu abonisayo. Amanyathelo e-EU okulwa nokulahla inkunkuma kwiibhayisekile zombane kunye nee-scooter ahlukile kumenzi ngamnye. Abathengisi kufuneka baqhagamshelane nomthengisi werhafu obhalisiweyo ukuqinisekisa amaxabiso angoku ngaphambi kokuthunyelwa.
I-Anatomy yokusebenza yokuthunyelwa kwe-DDP ukusuka eTshayina ukuya eFransi
Kubathengisi abacinga ngokudlulisela impahla kwi-DDP, luncedo ukuqonda indlela impahla enkulu ye-DDP efika ngayo kwisakhiwo saseTshayina ukuya kwindlu yomthengi waseFransi. Akunzima njengoko kubonakala, ingakumbi ukuba uneqabane lezothutho eliye lenza umbhobho odibeneyo.
Uhambo ludla ngokuqala ngokudibanisa isitya sonke ngaxeshanye. Ukuba umthengisi akathumeli isitya sonke ngaxeshanye, izinto zakhe zidityaniswe nezinye iimpahla zabathumeli kwindawo yokugcina impahla eTshayina - ngokuqhelekileyo eGuangzhou, eShanghai okanye eShenzhen. Olu kudibanisa isitya esingaphantsi komthwalo (LCL) luvumela ukuba inani elincinci lokuthunyelwa kwempahla lisebenzise iindleko zokuthutha ulwandle ezidla ngokufuna isitya esipheleleyo. Isikhungo sokudibanisa sikwabonelela ngeenkonzo zokufaka iikreyiti, ukubopha kunye nokugcwalisa isitya ukuze kulungiselelwe izinto zokuhamba elwandle.
Ukuthunyelwa kwempahla elwandle ukusuka kumazibuko aseTshayina asemazantsi ukuya eLe Havre kuthatha malunga neentsuku ezingama-28-35 kuxhomekeke kwindlela kunye neshedyuli yenqanawa. Ngeli xesha lothutho, umboneleli wezothutho udala amaxwebhu erhafu - i-invoyisi yorhwebo, uluhlu lokupakisha, i-invoyisi yemithwalo kunye nazo naziphi na izatifikethi ezithile zemveliso ezifunekayo ukuze kungenelwe kwimarike yaseYurophu (ezifana namaxwebhu okumakisha e-CE kwizinto zombane). Ababoneleli berhafu abazihlaziyileyo - oko kukuthi, abo basebenzisa abathengisi berhafu abanelayisenisi yabo endaweni yokuthumela kwabanye abantu - ngokubanzi babonelela ngokukhutshwa kwerhafu ngokukhawuleza nangokuhambelanayo, njengoko benolawulo olupheleleyo lwenkqubo kunokuxhomekeka kubaniki-nkonzo abangaphantsi.
Nje ukuba bafike kwizibuko eYurophu kwaye ukugqitywa kokususwa kwempahla, bathunyelwa kwindawo yokugcina impahla phesheya ukuze bacwangciswe kwaye bathunyelwe ngesantya esiphezulu. Emva koko, ukuhanjiswa okusekelwe kwisivumelwano kulungelelaniswa ngqo nomthengi wokugqibela, okhetha iwindow yokuhanjiswa ehambelana neshedyuli yakhe. Kwiinkonzo zeglavu ezimhlophe, abasebenzi bokuhambisa impahla baya kuthutha izinto baye kwigumbi elikhethwe ngumthengi, bakhuphe impahla, bayihlanganise ukuba kuyimfuneko, kwaye basuse izinto ezisongwayo. Olu luhlobo lwenkonzo abathengi baseFransi abalukhangela ngakumbi xa bethenga iimveliso zasekhaya ezinexabiso eliphezulu - kwaye luhlobo lwenkonzo olungenakukwazi ukuyinika iinethiwekhi zenkampani ezithwala impahla rhoqo.
Ixesha eliqhelekileyo lokuThutha: ITshayina (eShenzhen) ukuya eFransi (uMnyango) — iSea Freight DDP
| Isigaba | Ixesha eliqhelekileyo | amaNqaku |
| Indawo yokugcina impahla ukuya kwindawo yokugcina impahla edibeneyo | Iintsuku ezingama-1 - 3 | Iilori zasekhaya eTshayina |
| Ukucutshungulwa kunye nokugcwaliswa kweWarehouse | Iintsuku ezingama-3 - 7 | Ukukreyitha, ukulebhelisha, umthwalo wesikhongozeli |
| Uhambo lwaseLwandle (eShenzhen – eLe Havre) | Iintsuku ezingama-28 - 35 | Iyahluka ngokweenqanawa kunye nendlela eziqhutywa ngayo |
| Ukufika kweZibuko kunye nokuSuswa kweMithetho | Iintsuku ezingama-3 - 7 | Ukuzicoca kunciphisa umahluko |
| Uthutho lwaseYurophu oluya eWarehouse | Iintsuku ezingama-1 - 3 | |
| Ukuhanjiswa kwe-Appointment ye-Last-Mile | Iintsuku ezingama-2 - 5 | Kuxhomekeke kwishedyuli yabathengi |
| Iyonke iDoor-to-Door | Iintsuku ezingama-38 - 60 | I-91% ifike kwiintsuku ezingama-45-55 (idatha yeTopway) |
Ukuthunyelwa Kweemoto Eziphezulu: Yakhelwe Injongo Yokuthwala Imithwalo Enkulu E-China-Europe
I-Topway Shipping yakhe ubuchule obukhethekileyo phakathi kwababoneleli bezothutho kwicandelo elikhulu lempahla ukusuka eTshayina ukuya eYurophu, ukuze kuhlangatyezwane nemiba ethile abathengisi abahlangabezana nayo ekuhambiseni izinto ezinkulu nezinzima kumazwe afana neFransi. Yasekwa ngo-2010 kwaye isekelwe eShenzhen, i-Topway Shipping yakhe lonke ishishini layo malunga neemfuno zabathengisi be-e-commerce abanqumla imida abathumela izinto ezingaqhelekanga, kungekhona njengolwandiso lwenkonzo yesiqhelo yokuthumela iipasela, kodwa njengesiseko esakhelwe injongo yempahla esingafanelaniyo neenethiwekhi zemveli zokuthwala impahla.
Iqela labasunguli linamava angaphezu kweminyaka eli-15 kwi-logistics kunye ne-customs clearance yamazwe ngamazwe, kunye nobuchule obuqinileyo kwi-corridor ye-China-Europe. Ububanzi benkonzo ye-Topway buquka lonke uthotho lwe-logistics, ukusuka kwingqokelela yokuqala evela kumzi-mveliso okanye kumthengisi, ukupakisha kunye nee-crates kwindawo yabo yokugcina impahla yaseShenzhen, ukuhlanganiswa kwemithwalo yolwandle ye-LCL kunye ne-FCL, ukususwa kwemithwalo yangaphakathi (endaweni yokuxhomekeka kumntu wesithathu kulo msebenzi, inkampani ineqela layo le-customs elinelayisenisi), indawo yokugcina impahla yaphesheya eYurophu, ukuya ekuhanjisweni kwe-last-mile ngokusekelwe kwi-aphoyintimenti.
Umahluko obalulekileyo phakathi kwamandla okusebenza eTopway kunye nabathengisi abaqhelekileyo kukukwazi kwayo ukuphatha imithwalo emikhulu ngokwenene. Le nkampani iphatha izinto ezizimeleyo ezinobunzima obufikelela kwiitoni ezisi-8, ubude obufikelela kwiimitha ezisi-8 kwelinye icala, kwaye zibekwe kubude obungaphantsi kweemitha ezi-2.57 - uluhlu olugubungela yonke inkcazo ye-e-commerce ewela umda wezinto ezinkulu, ukusuka kwiisofa kunye noomatshini bemizi-mveliso ukuya kwii-scooter zombane kunye nezixhobo zasekhitshini zorhwebo. Oku akuyongombono wethiyori: le nkampani ijongana rhoqo namacandelo afana nefenitshala, izixhobo zokomelela, izixhobo zasekhaya, izixhobo zokukhanyisa ezitalatweni, izikrini zokubonisa zorhwebo kunye nezixhobo zonyango abanye abangazichukumisiyo.
Inkonzo ye-DDP yeTopway igubungela amazwe angama-25 e-EU, kuquka iFrance, iJamani, i-Itali, iSpain, iNetherlands, iPoland, iBelgium, iSweden nezinye - ngoko ke umthengisi osebenzisa iTopway kwimarike yaseFransi unokusebenzisa indlela efanayo yokuhambisa iimpahla kuphuhliso lwabo olubanzi lwaseYurophu ngaphandle kokutshintsha ababoneleli. Le nkampani ngoku ilawula ukuthunyelwa kwempahla okungaphezulu kwama-2,000 inyanga nenyanga, ineeakhawunti zabathengi ezisebenzayo ezingaphezu kwe-1,000 kwaye inezinga lokuhanjiswa kwempahla yolwandle ye-DDP ngexesha elililo lama-91 ekhulwini ngaphakathi kwesithuba seentsuku ezingama-45 ukuya kuma-55 ukusuka eTshayina ukuya emnyango waseYurophu.
Ngokwembono yobuchwephesha, iTopway inenkqubo yayo yolawulo lwezinto ezithunyelwayo enika ukubonakala okupheleleyo kokuthunyelwa kwezinto ukususela xa izinto ziphuma efektri ukuya xa utyikityo lokugqibela lomthengi luqokelelwa. Olu landelelwano olupheleleyo lwendlela luyimfuneko kubathengisi be-e-commerce kunye nabathengi abalindele uhlaziyo lokulandelela ngexesha langempela, ingakumbi xa bethumela izinto ezinexabiso eliphezulu apho abathengi beqondakala ukuba banexhala malunga nemeko yokuthenga kwabo ngexesha lohambo lwaselwandle lweeveki ezininzi.
Ukuthunyelwa kweTopway: Amandla eNkonzo ngokuKhawuleza
| U kukwazi | inkcukacha |
| ikomkhulu | IShenzhen, eTshayina (yasekwa ngo-2010) |
| Amava eMveliso | Iminyaka eli-15 nangaphezulu, uthutho lwamazwe ngamazwe kunye nokususwa kwerhafu |
| Ubunzima obukhulu bento enye | Ukuya kuthi ga kwi-8 yeetoni zeemetric |
| Ubude obuphezulu bento enye | Ukuya kuthi ga kwi-8 yeemitha |
| Ukuphakama kwento ephezulu | Ngaphantsi kweemitha ezingama-2.57 |
| Amazwe e-EU aGunyazisiweyo (i-DDP) | Amazwe angama-25, kuquka iFransi, iJamani, i-Itali, iSpain |
| Iindlela zoThutho | Impahla yolwandle (LCL/FCL), imithwalo yomoya, oololiwe (i-China-Europe express) |
| Ukususwa ozenzele kona | Ngaphakathi (ukuzihlambulula), akukhange kunikwe umntu wangaphandle |
| Umthamo woThumelo lweNyanga | Ukuthunyelwa okungaphezulu kwe-2,000 ngenyanga |
| IiAkhawunti zabathengi ezisebenzayo | 1,000 + |
| Ireyithi yokuhanjiswa kwangexesha | 91% kwiintsuku ezingama-45-55 (ukuthunyelwa kwempahla elwandle nge-DDP) |
| Iinkonzo zokuzaliseka | Ukugcinwa kwempahla phesheya kweelwandle, ukuphathwa kwembuyekezo, ukulebhelisha ngokutsha, inqanawa yokulahla impahla eneqhekeza elinye |
| umkhondo | Ukubonakala kwendlela epheleleyo, inkqubo eyiyo |
| I-B2B kunye ne-B2C | Zombini ziyaxhaswa; i-B2C ibandakanya ukuhanjiswa kwe-aphoyintimenti kunye neeglavu ezimhlophe |
Uthelekiso lweChannel: FBA, FBM ene-DDP, kunye ne-Independent Storefront ene-DDP
Ukusika intambo yeAmazon akuyonto ifanelekileyo kubo bonke abathengisi. Kubathengisi abaninzi baseTshayina eFransi, isigqibo asikokuba bashiye iqonga ngokupheleleyo na, kodwa yindlela yokuyila izinto zothutho ukuze bakhonze iindlela ezahlukeneyo zokuthengisa ngokufanelekileyo. Abathengisi banokugqiba apho baza kutyala khona imali kwiziseko zabo zothutho ngokusekelwe kwixabiso kunye neprofayili yokusebenza yomzekelo ngamnye.
I-FBM kwi-Amazon ene-DDP isenokuba yindawo yokuqala eyamkelekileyo kubathengisi beempahla ezinkulu ezinomthamo ophezulu, ezikumgangatho ophantsi abafuna ukuvavanya imakethi yaseFransi ngaphandle kokuseka amalungiselelo abo okuhambisa izinto. Bafaka uluhlu kwi-Amazon lwetrafikhi yemarike kodwa bazalisekisa iiodolo zabo ngokwabo ngomboneleli we-DDP, bephepha ngokupheleleyo ulwakhiwo lwentlawulo ye-Amazon ngelixa begcina ukubonakala kweqonga le-Amazon. Le modeli ye-hybrid isebenza ngokufanelekileyo kwiimveliso ezikuluhlu lwe-EUR 200 ukuya kwi-EUR 800 apho uxinzelelo lwe-margin lubalulekile kodwa abaphulaphuli be-Amazon basabalulekile.
Imodeli epheleleyo ye-DDP ngqo yileyo inolawulo olukhulu kunye nesakhiwo semali kubathengisi abakhe isiseko sabathengi kwaye bakulungele ukutyala imali kwisitishi sokuthengisa ngqo - iwebhusayithi yabo okanye i-Cdiscount okanye i-La Redoute eFransi. Bamisela amaxabiso abo, balawula ubudlelwane bomthengi ukusuka ekuthengeni ukuya ekuhanjisweni kwaye bavelisa i-brand equity enokuthwaleka ngokupheleleyo. Isiseko sezinto zokuhambisa sale shishini ngokusisiseko sifana nemodeli ye-FBM + DDP, kodwa ngaphandle kweefizi zokudlulisela ze-Amazon (ngesiqhelo i-8 ukuya kwi-15 yepesenti yezinto zasekhaya), uqoqosho lweyunithi luphucuka kakhulu.
Enye indlela ethandwa kakhulu ngabarhwebi abakhulu baseTshayina yimodeli ye-hybrid warehouse, apho iimpahla ezinkulu zithunyelwa kwindawo yokugcina impahla yaseYurophu phesheya kweelwandle ngemithwalo yolwandle, kwaye ukuhanjiswa kwempahla okuhamba ngeenyawo kuthunyelwa ukusuka kuloo ndawo yokugcina impahla njengoko ii-odolo zisenziwa. Oku kuthintela ukulibaziseka okukhulu kokuzalisekiswa ngqo kwee-odolo ngazinye ezivela eTshayina, kuvumela ukucutshungulwa kwendawo kunye nokubhalwa kwakhona kwee-retails, kwaye kuvumela amabango okuhanjiswa ngokukhawuleza ukuba akhuphisane neevenkile zasekhaya zaseYurophu. Le yingcinga kanye esekwe kuyo inkonzo yokugcina impahla yangaphandle yeTopway Shipping. Indawo yokugcina impahla yaseYurophu ibonelela ngogcino, ukuhanjiswa kwempahla ngenxalenye enye, ukubuyiselwa kwemali, kunye nokubhalwa kwakhona kwee-release.
Izinto Ezinobungozi Nendlela Yokuzilawula
Akukho mngcipheko mkhulu wokusebenza obandakanyekayo ekufudukeleni ngqo ukusuka kwi-FBA ukuya kwi-DDP, kwaye abathengisi abacinga ngokufuduka kufuneka benze njalo bevule amehlo abo. "Umngcipheko omkhulu kukungqinelana komgangatho wokuhanjiswa. Xa usebenzisa i-FBA, i-Amazon inamava okuthumela kwaye nangona ingagqibelelanga, imodeli yoxanduva icacile. Ngokuthunyelwa ngqo kwe-DDP, umthengisi uxhomekeke ekusebenzeni komboneleli wezothutho. Ukuhlolwa ngokungqongqo kwababoneleli - ukuqinisekisa iireferensi, ukucela izibalo malunga namazinga empumelelo yokuhanjiswa kunye nokuqala ngenani lovavanyo ngaphambi kokufaka ivolumu ebalulekileyo - kubalulekile.
Ulawulo lomngcipheko lubalulekile nakwinkqubo yokususwa kwerhafu. I-DDP ibonisa ukuba umthengisi uhlawula imisebenzi kunye nerhafu. Ukuba izinto zihlelwe ngendlela engafanelekanga, ukuba amaxwebhu alahlekile, okanye ukuba imveliso ifuna iziqinisekiso ezingahambelaniyo, irhafu inokulibazisa ukususwa kwerhafu okanye igcine iimveliso ngonaphakade. Ukusebenza nomboneleli onerhafu endlwini, oqondayo ukuhlelwa kweerhafu ze-EU zangoku kwaye onokunika iingcebiso malunga neemfuno zokuthobela imveliso kunokunciphisa kakhulu lo mngcipheko. Abathengisi kufuneka babe neendlela ezifanelekileyo zokuqinisekisa ukuba imveliso ithengiswa. i-inshurensi yempahla – uxanduva oluqhelekileyo lokuthuthwa kwempahla elwandle ludla ngokwanelisa ukugubungela ixabiso elipheleleyo leemveliso ezinkulu kakhulu.
Ukubuyiselwa kwempahla kunzima kakhulu kudidi olukhulu. Isofa okanye i-treadmill ebuyisiweyo ekufuneka ithuthwe ibuyiselwe eTshayina ibiza ngaphezulu kwimpahla kunokuba iimveliso ezininzi zixabisa. Abathengisi abaphuhlisa izinto zabo ze-DDP malunga nemodeli ye-warehouse yaphesheya banokujongana nokubuyiselwa kwempahla kwindawo yabo - ukuhlola, ukupakisha kwakhona, ukulebhelisha kwakhona kunye nokubuyisela izinto kwi-inventory ngaphandle kweendleko kunye nokulibaziseka kohambo lokubuya oludlula ulwandle. Lixesha elinye apho amandla okugcina impahla yangaphandle engeyonto ixabisekileyo kodwa yimfuneko esebenzayo ukuze uphumelele rhoqo kudidi olukhulu.
isiphelo
Utshintsho oluvela kwi-Amazon FBA ukuya kwi-DDP yokuhanjiswa ngqo eFransi alukho umkhwa wokudinwa ngokwembono okanye ngokweqonga. Olu luqikelelo olubandayo lwezinto ezinkulu ezithengiswayo: Ulwakhiwo lwentlawulo ye-FBA, iimfuno zokugcina, kunye nenethiwekhi eqhelekileyo yabathwali azifanelanga iimpawu zezinto ezinkulu nezinzima, kwaye umsantsa phakathi kweendleko ze-FBA kunye neendleko ze-DDP uye wanda ukuya kwinqanaba apho abathengisi abakhulu kakhulu bengenakukwazi ukungayinaki.
IFransi lithuba elikhawulezileyo kunye nesango elicwangcisiweyo lokungena kwimarike ebanzi ye-EU. Kwaye imfuno yabathengi yeemveliso zasekhaya ezenziwe eTshayina, izixhobo zokuzilolonga kunye nezixhobo ziqinile kwaye ziyanda. Inkqubo yolawulo inceda abathengisi ababonelela ngamava okuthenga acocekileyo, kuquka nemisebenzi. Kwaye iziseko zothutho - ezisekwe ngababoneleli abaziingcali ezifana neTopway Shipping kwaye zinobuchule obuyilwe ngenjongo yolu didi lukhulu - ngoku zivuthiwe ngokwaneleyo ukuvumela imisebenzi ye-DDP ethembekileyo neyokwandiswayo kuwo onke amazwe angama-25 e-EU.
Kubarhwebi baseTshayina abathumela iimpahla ezinkulu ngoku nge-FBA, umbuzo awukokuba kufuneka baqwalasele ukuhanjiswa ngqo kwe-DDP, kodwa ukuba kukufutshane kangakanani na. Yonke iphakheji efumana indlela yayo kwinkqubo yentlawulo enkulu ye-Amazon yiphakheji apho inani elithile lemali linikezelwa ngokungeyomfuneko. Kukho ezinye iziseko, ziyasebenza, kwaye zenzelwe iimveliso ezenziwa kakubi yi-FBA.
Imibuzo ebuzwa rhoqo (FAQs)
Q: Lingakanani inani elincinci lokuthunyelwa elifunekayo ukuze kusetyenziswe inkonzo yokuthutha imithwalo elwandle ye-DDP eya eFransi?
A: Uninzi lwababoneleli be-DDP, abanjengoTopway Shipping, baya kujongana nokuhlanganiswa kwe-LCL (umthwalo ongaphantsi kwesikhongozeli), ngoko ke akukho buninzi besikhongozeli. Izinto ngazinye okanye ukuthunyelwa okuncinci kunokudityaniswa nezinye izinto ezithunyelwayo kwiziko lokudibanisa. Oku kuthetha ukuba nabathengisi abavavanya imakethi yaseFransi ngempahla encinci yokuqala banokusebenzisa ithuba lokuthunyelwa kwe-DDP elwandle.
Q: Ndingakwazi na ukubhalisela kwiAmazon France ndize ndisebenzise i-DDP direct delivery endaweni ye-FBA?
A: Ewe. I-Fulled by Merchant (FBM) ikuvumela ukuba udwelise iimveliso kwi-Amazon France kwaye uzalise ii-odolo ngokwakho. Umthengisi wezothutho we-DDP uzisa iimpahla, kodwa ugcina ulawulo kwiindleko zakho zokufezekisa. Ulahlekelwa yibheji eyintloko, nangona kunjalo, kwizinto ezinkulu abathengi abaninzi baxabisa ukuhanjiswa okuthembekileyo kunye nokucwangciswa kwentlanganiso ngaphezu kwebheji eyintloko.
Q: I-Topway Shipping ijongana njani nokubuyiselwa kwezinto ezinkulu eFransi?
A: Ubungakanani bendlu yokugcina impahla yaseYurophu eTopway buvumela ukucutshungulwa kwembuyekezo yasekuhlaleni ukuze izinto ezibuyisiweyo zihlolwe, zibhalwe kwakhona kwaye zibuyiselwe kwisitokhwe esikhoyo eYurophu ngaphandle kokuthunyelwa eTshayina. Oku kunciphisa kakhulu iindleko zolawulo lwembuyekezo yeempahla ezinkulu ezinexabiso eliphezulu.
Q: Ingaba ukuhanjiswa kweeglavu ezimhlophe kuyafumaneka kuzo zonke iindawo zaseFransi?
A: Ukhuseleko luyahluka ngokwabathengisi kodwa amashishini akhethekileyo e-DDP logistics aneenethiwekhi ezizinzileyo kulo lonke elaseYurophu adla ngokukhonza zonke iindawo ezinkulu zasezidolophini zaseFransi kuquka iParis, iLyon, iMarseille, iToulouse, iBordeaux kunye neLille. Ukhuseleko lwasemaphandleni lunokufuna ixesha elide lokubonelela. Abathengisi kufuneka baqinisekise iikhrayitheriya ezichanekileyo kunye nomnikezeli wabo wezothutho.
Q: Zeziphi iziqinisekiso ezifunekayo ukuze iimpahla ezinkulu zingene kwimarike yaseFransi?
A: Iimfuno zahlukile kakhulu kudidi lwemveliso olunye ukuya kolunye. Iimpahla zombane kufuneka zibe nophawu lwe-CE. Izixhobo zokomelela komzimba kufuneka zihambelane ne-EN 957 okanye i-EN ISO 20957. Ezinye iimveliso eziqulethe izinto ezithile zinokufuna ukuba namaxwebhu okubonisa ukuba ziyayithobela i-REACH. Umboneleli wakho we-DDP okanye umthengisi werhafu obhalisiweyo unokukunceda ngemigaqo ethile yodidi ngaphambi kokuba uthunyelwe.
— Isiphelo seNqaku —
