I-Amazon FBA: Umhlahlandlela Wokupakisha, Ukulebula, kanye Nokucaciswa Kwephalethi
Isingeniso
Akulula njengokufaka izinto ebhokisini bese uzinika inkampani yokuthutha impahla ukuze izithumele ku-Amazon FBA. Izinsiza zokugcwalisa ze-Amazon zisebenza ngokuzenzakalelayo, futhi ukupakisha, amalebula, nama-pallet owasebenzisayo kumele ahlangabezane nezindinganiso eziqinile ukuze izinhlelo zabo zikwazi ukuqoqa, ukugcina, nokuthumela izinto zakho ngokushesha.
Uma ukwenza kahle, ukupakisha nokufaka amalebula kuzosheshisa izinqubo zokungena, kwehlise inani lezinto ezonakele, futhi kukusize ugweme ukubambezeleka okubizayo noma ukubuyiselwa kwemali. Uma ungakwenzi kahle, ukuthunyelwa kwakho kungabuyiselwa emuva, kudingeke kulungiswe ngezindleko zakho, noma kubhujiswe.
Lesi sifundo sichaza izingxenye ezibaluleke kakhulu zokupakisha, ukulebula, kanye nezindlela zokufaka ama-pallet ze-Amazon FBA ngolimi olulula noluqondakala kalula. Uzofunda ukuthi i-Amazon ifunani esinyathelweni ngasinye, ukuthi ungahlela kanjani ukupakishwa kwakho, nokuthi ungabambisana kanjani nabalingani bezokuthutha abanekhono ukuze wehlise ingozi yakho, ikakhulukazi uma uthumela usuka eShayina noma kwezinye izindawo lapho kwenziwa khona izimpahla.
Indlela i-Amazon FBA Ethola Futhi Isingatha Ngayo Impahla Yakho
Ngaphambi kokubheka imininingwane, kuyasiza ukuqonda ukuthi kwenzekani lapho ukuthunyelwa kwakho kufinyelela esikhungweni sokugcwalisa i-Amazon.
Amabhokisi akho afika ngeloli, ayathululwa, futhi askeniwe nge-ID yakho yokuthunyelwa. Ibhokisi ngalinye liyavulwa bese amayunithi angaphakathi askeniwa ngawodwana. Uma ukupakishwa kwakho namalebula kulungile, amayunithi axhunyaniswa ngokushesha ne-akhawunti yakho yomthengisi bese ethuthelwa emabhokisini okugcina impahla. Lapho ikhasimende li-oda umkhiqizo wakho, izinhlelo ze-Amazon zithola amayunithi aseduze kakhulu, ziwakhethe endaweni yokugcina impahla, bese ziwapakisha emaphaseleni aphumayo.
Iphuzu elibalulekile ukuthi inqubo ye-Amazon yakhelwe phezu kwama-barcode kanye nokulinganisa. Yonke iyunithi ebhalwe kabi, umkhiqizo opakishwe kabi, noma ibhokisi elingachazwanga kahle liphoqa umuntu ukuthi ayeke futhi alungise inkinga ngesandla. Yingakho imithetho ye-FBA yokupakisha kanye ne-pallet ye-Amazon ingazwakala iqinile: yenzelwe ukuqeda okuhlukile ngesandla.
Izidingo Zokupakisha ze-FBA Zamayunithi Ngamunye
Izidingo zokuvikela eziyisisekelo
Yonke into oyithumela ku-FBA kumele ibe “ilungele ukuthengiswa” futhi ikwazi ukuthwala ukuthuthwa endaweni yokugcina impahla ematasa. Lokho kusho ukuthi ukupakishwa kweyunithi yakho kufanele kugcine izimpahla ziphephile ngesikhathi:
- Ukuthutha amabanga amade, ikakhulukazi uma uthumela kwamanye amazwe.
- Ukubeka izinto kuma-pallet, ukuzibeka ndawonye, nokuzigcina.
- Ukubuyisela izinto emaphaketheni e-Amazon ukuze zithunyelwe.
Imikhiqizo ebuthakathaka idinga ukugoqwa ngaphakathi noma emaphaketheni okuthengisa angeke aphuke ngenxa yesisindo. Ukuze kuvinjwe uketshezi, kudingeka luvalwe futhi ngezinye izikhathi lufakwe ezikhwameni noma lugoqwe. Ukuze kuvinjwe ukungcola nomswakama, izindwangu kufanele zifakwe ezikhwameni.
I-Amazon icabanga ukuthi idivayisi eyodwa ewile kusukela ekuphakameni okhalweni ngeke iphuke noma ivuze. Uma amakhasimende esevele ekhononda ngokuphuka, kusho ukuthi iphakheji yakho eyinhloko ayinamandla ngokwanele ukuphatha i-FBA.
Izikhwama ze-poly, i-shrink wrap, kanye ne-bubble wrap
Izinto eziningi zidinga umsebenzi omningi kunokufakwa nje emaphaketheni azo okuthengisa. I-Amazon ivame ukufuna ukuthi noma yiziphi izinto ezikhululekile, ezingalingani, noma ezenziwe ngezinto ezingaphezu kweyodwa zigcinwe ndawonye njengeyunithi eyodwa. Ezinye izinketho ezivamile yilezi:
- Izikhwama ze-poly ezithi zingase ziminyanise izindwangu, amathoyizi athambile, noma izingcezu eziningi ezincane.
- Nciphisa ukugoqa ukuze kube nezinqwaba noma amaphakethe amaningi ukuze zingasuswa kalula.
- Sebenzisa i-bubble wrap ukuvikela izinto ezibuthakathaka njengengilazi, izinto zobumba, noma izinto zikagesi ezibucayi.
Uma usebenzisa izikhwama ze-poly, qiniseka ukuthi uhlola ukujiya, ukucaca, kanye nokuvalwa kwezikhwama. Akugcini nje ngokugoqa izikhwama ngokukhululekile, zidinga ukuvalwa. Uma ukuvulwa kwesikhwama kukhulu ngokwanele ukuba kube yingozi, ngokuvamile kudinga ukuba nesixwayiso sokuminza ngezilimi ezifanele kanye nosayizi wezinhlamvu.
Amaphakethe amaningi namaphakheji
Uma uthengisa iphakethe eliningi olenzile, elithi “3-Pack of XYZ Shampoo,” esikhundleni somkhiqizi, i-Amazon idinga ukuliphatha njengomkhiqizo owodwa. Lokho kusho ukuthi iphakethe kudingeka libonakale ukuthi liyisethi nokuthi akufanele lihlukaniswe.
Enye indlela elula yokwenza lokhu ukuhlanganisa izinto bese uphrinta inothi ngaphandle elithi, “Kuthengiswa njengokuhleliwe—ungahlukanisi.” Akukho nebhakhodi eyodwa ye-FNSKU yento ngayinye ngaphakathi kwephakheji noma iphakethe eliningi.
Imininingwane yeKhathoni kanye neKhathoni Eyinhloko
Isinyathelo esilandelayo ngemva kokupakisha kahle iyunithi ukuthola ibhokisi eliyinhloko elifanele. Leli yibhokisi eliphethe wonke amayunithi akho. I-Amazon inezindinganiso zemingcele yomzimba yebhokisi ngalinye kanye nolwazi oluphrintiwe noma olulebula kulo.
Usayizi webhokisi nesisindo
Iningi labathengisi lihlela imithetho elandela imithetho yokulondoloza ukuze kuvinjelwe ubunzima, noma ngabe imikhawulo ethile ingahluka ngokweplatifomu kanye nohlobo lomkhiqizo. Iningi labantu ngaphakathi kwenkampani lilandela umthetho wesithupha wokuthi amabhokisi ajwayelekile akufanele abe nesisindo esingaphezu kwamakhilogremu angu-50 (cishe amakhilogremu angu-23), ngaphandle kokuthi ibhokisi linento eyodwa enkulu, esindayo engenakuhlukaniswa. Kunzima ukuphatha amabhokisi asindayo kakhulu, futhi kungenzeka ukuthi onakale noma wenqatshwe.
Ibhokisi ngokwalo kufanele libe namandla ngokwanele ukuhlanganisa izinto, futhi ezintweni ezisindayo, kuvame ukusetshenziswa amakhadibhodi anezindonga ezimbili. Ungasebenzisi amabhokisi anamabhakhodi noma amalogo aphelelwe yisikhathi avela kwezinye izinkampani futhi. Uma kufanele uwasebenzise futhi, qiniseka ukuthi wonke amalebula amadala ambozwe ngokuphelele.
Ukupakisha kwangaphakathi kanye nokugcwaliswa kwesikhala
Udinga ukuvimbela amayunithi ukuthi angahambi futhi angacindezelwa ngaphakathi kwebhokisi. Sebenzisa i-void fill efanele, njengephepha le-kraft, ama-air cushion, noma i-foam. Ukugcwalisa ibhokisi kakhulu kangangokuthi amaqhubu aphezulu aba mabi njengokungaligcwalisi ngokwanele. Kokubili kwenza ama-pallet angazinzile futhi kwandisa amathuba okulimala.
Zama ukwenza indlela opakisha ngayo yonke into emabhokisini akho ifane njalo. Lokhu kusiza ukusabalalisa isisindo ngokulinganayo futhi kuvimbela amayunithi ukuthi angacindezelani.
Ukubuka konke kokulebula kwebhokisi
Ibhokisi ngalinye le-FBA kumele libe nelebula elicacile elithi:
- I-ID yephakheji kanye ne-ID yokuthunyelwa kwe-FBA (eyenziwe ku-Amazon Seller Central).
- Amalebula emabhokisini angaskenwa futhi afane nohlelo lokuthumela.
- Uma ibhokisi lisinda kakhulu emakethe yakho, kufanele libe nezixwayiso ezifana nokuthi “I-Team lift” noma “Inzima.”
Kungumqondo omuhle futhi ukushicilela okuqukethwe ebhokisini (i-SKU kanye nobuningi) ngolimi olulula. Izinhlelo ze-Amazon azidingi lokhu ukuze zamukelwe, kodwa kukusiza wena nomlingani wakho wezokuthutha ukuthi nihlole ukuthunyelwa ngokushesha.
Nansi indlela elula yokuhlela uhlu lwakho lwangaphakathi lwebhokisi:
| Into | Ukwenza Okunconyiwe |
|---|---|
| Isisindo seCaton | Gcina ngaphansi komkhawulo ojwayelekile we-FBA wemakethe yakho, ngaphandle kweyunithi eyodwa esindayo |
| Usayizi weCarton | Azikho izilinganiso ezinkulu ngaphandle kohlobo lomkhiqizo oluhambisanayo |
| Izinto zekhathoni | Ikhadibhodi eliqinile eligoqiwe, alikho amabhokisi amancane aphinde asetshenziswe kabusha abuthakathaka |
| I-cushion yangaphakathi | Ukugcwaliswa okwanele kwesikhala, akukho isikhala esingenalutho esiningi |
| Amalebula/amamaki amadala | Kususwe ngokuphelele noma kumboziwe |
| Ilebula lebhokisi le-FBA | Kuphrintiwe ngokucacile futhi kufakwa endaweni eyisicaba |
| Ilebula ethi “Esindayo” noma “Iqembu eliphakanyisiwe” | Kungezwe uma kudingeka ngemithetho yokuphepha yendawo |
Izidingo Zokulebula: Amabhakhodi, Amalebula Ebhokisi, kanye Namalebula Esexwayiso
Ukubhala amalebula kuyingxenye ebaluleke kakhulu yokuthobela imithetho ye-FBA. Uma amalebula akho engekho, kunzima ukuwafunda, noma esendaweni engafanele, ngisho namabhokisi agcwele kahle angaliwa noma abambezeleke.
Amabhakhodi ezingeni lomkhiqizo
Iyunithi ngayinye ye-FBA kumele ibe nebhakhodi ehlukile engaskenwa. Izinketho ezivame kakhulu yilezi:
- Amabhakhodi avela kumkhiqizi (UPC, EAN, ISBN).
- Amalebula e-Amazon FNSKU ahlukile kwi-akhawunti yakho yomthengisi.
Abathengisi abaningi bafaka amakhodi e-FNSKU kuzo zonke izinto zabo, ikakhulukazi uma babelana ngebhakhodi efanayo yomkhiqizi nabanye abathengisi noma befisa ukugcina isitokwe sabo sihlukile kwabanye.
Ilebula lakho lebhakhodi lidinga:
- Phrinta ngesisombululo esiphezulu, okungenani i-300 dpi.
- Sebenzisa uyinki omnyama ngemuva okumhlophe okumnyama ngokwanele.
- Yibeke endaweni eqondile okulula ukuyiskena.
- Ungayibeki phezu kwemithungo, amajika, noma amakhona.
Uma umkhiqizo wakho usuvele unebhakhodi yomkhiqizi futhi usebenzisa i-FNSKU esikhundleni salokho, kufanele ufihle noma ukhumule ibhakhodi endala ukuze kungabikho ukungaqondani lapho uskena.
Amalebula ebhokisi kanye nokuthunyelwa
I-Seller Central yenza amalebula ebhokisi lokuthunyelwa kwe-FBA okungenayo anama-ID okuthunyelwa kanye nolunye ulwazi lokuthi ungafika kanjani lapho. Udinga ukufaka ilebula lebhokisi elihlukile ebhokisini ngalinye ekuthunyelweni kwakho.
Indlela engcono kakhulu yokwenza lokhu ukubeka la malebula okungenani ezinhlangothini ezimbili zebhokisi eziseduze komunye nomunye, kodwa hhayi emithungweni noma emakhoneni. Lokhu kuvumela izisebenzi zasesitolo ukuthi ziskene ibhokisi kusuka ema-engeli ahlukene ngaphandle kokulihambisa kakhulu.
Uzodinga futhi amalebula ephalethi (enziwe naseSeller Central) abonisa ukuthi iphalethi liyingxenye yokuthunyelwa uma lifakwe amaphalethi. Abantu bavame ukubeka lawa malebula ephalethi kuzo zonke izinhlangothi ezine zephalethi, ezingeni lamehlo.
Abathengisi abaningi bacabanga ngamalebula ahlukaniswe ngezingqimba ezintathu ukuze abasize bahlale behlelekile engqondweni yabo:
| Uhlobo Lwelebula | Kusetshenziswe Ku | Injongo |
|---|---|---|
| Ibhakhodi yeyunithi | Umkhiqizo ngamunye | Thola iyunithi ngayinye ethengiswayo esitokweni |
| Ilebula lebhokisi lebhokisi | Ibhokisi lokuthumela | Qondanisa ibhokisi nokuthunyelwa kwe-FBA kanye ne-ID yebhokisi |
| Ilebula lephalethi | Ukuthunyelwa okufakwe i-Pallet | Khomba iphalethi ngaphakathi kokuthunyelwa ukuze itholakale |
Amalebula esixwayiso, ingozi, kanye nokuthobela imithetho
Eminye imikhiqizo idinga amalebula engeziwe, njenge:
- Izexwayiso mayelana nokuminyana kwezinto ezisezikhwameni ze-poly.
- Izexwayiso ngezingozi zamabhethri e-lithium kanye nezinye ubuchwepheshe.
- “Ibuthakathaka,” “Lolu hlangothi oluphezulu,” noma “Ungafaki” imiyalezo lapho idingeka khona.
Lokhu akuzona nje izinto ezithandwa yi-Amazon; eziningi zazo ziyadingeka ngumthetho noma ngumthwali. Uma umkhiqizo wakho unamabhethri, uketshezi, ama-aerosol, noma ezinye izingxenye ezingaba yingozi, qiniseka ukuthi konke ukulebula kulandela imithetho yezokuthutha ngokusebenzisana eduze nomhlinzeki wakho wezokuthutha kanye nomthwali.
Imininingwane yePallet ye-Amazon FBA
Uma uthumela izinto eziningi noma ngempahla yolwandle, amabhokisi akho avame ukufakwa kuma-pallet ngaphambi kokuba afike e-Amazon. Imininingwane yama-pallet ibalulekile ngoba inquma ukuthi i-Amazon ingahambisa, igcine futhi ilayishe izimpahla zakho kalula kangakanani.
Uhlobo lwephalethi nosayizi
Izikhungo eziningi zokugcwalisa ze-Amazon zifuna ama-pallet ajwayelekile angu-40 × 48 intshi (cishe angu-100 x 120 cm) akhiwe ngokhuni futhi asesimweni esihle. Ama-pallet akufanele aqhekeke, abe nezipikili eziphuma kuwo, noma angcoliswe ngamafutha noma ezinye izinto.
Iphalethi idinga ukuqina ngokwanele ukubamba wonke umthwalo ngaphandle kokugoba. Ezinye izimakethe zithanda amaphalethi okungena ngezindlela ezine ngoba avumela ama-forklift nama-pallet jacks ukuthi afike kuzo kusukela kunoma yiluphi uhlangothi.
Ukubeka inqwaba, ukuphakama, kanye nesisindo
Kufanele ubeke amabhokisi akho ngezendlalelo ezizinzile nezilinganayo. Ungafaki izinto ngesimo "sephiramidi", lapho amazinga aphezulu emancane kunephansi. Lokhu kwenza izinto zingazinzile futhi kuchithe isikhala.
I-Amazon nezinye izinkampani eziningi zikhawulela ukuphakama kwama-pallet, kufaka phakathi ama-pallet uqobo. Inani lokuhlela eliphephile livame ukuba phakathi kwamamitha angu-1.5 no-1.8 (kufaka phakathi i-pallet), kodwa kufanele uhlale uhlola imikhawulo eqondile yomthwali wakho kanye nemakethe.
I-shrink wrap kufanele iboshwe ngokuqinile ephalethini, ibambe wonke amabhokisi ndawonye. Kufanele kube ne-wrap eyengeziwe phansi ezungeza i-pallet deck ukuze amabhokisi agcineke endaweni yawo. Ukusebenzisa amabhodi noma amabhande ekhoneni kungenza ukuthunyelwa kwamanye amazwe kuzinze nakakhulu.
Nasi ukubuka okuyisisekelo kwalokho ongakulindela ku-pallet evamile uma uhlela (hlala uhlola ne-Amazon kanye ne-courier ukuze uqiniseke):
| Isici se-Pallet | Ukulindela Okuvamile (Isibonelo) |
|---|---|
| Usayizi wephalethi | Iphalethi yokhuni ejwayelekile engu-40 x 48 intshi |
| Entry | Kukhethwa ukungena ngezindlela ezine |
| Ukuphakama okuphezulu kwephalethi | Hlela umkhawulo wendawo yokugcina impahla/yokuthwala impahla, kufaka phakathi i-pallet |
| Isisindo esiphezulu sephalethi | Ngaphakathi kwemikhawulo yokuphatha ethwala kanye ne-Amazon |
| Ukuhlelwa kwebhokisi | Izingqimba ezilinganayo, akukho ukulenga okukhulu noma ukubekwa kwephiramidi |
| Ukugoqwa | Ukugoqa okuncishisiwe okuqinile, okuboshwe epalethini, amalebula ayabonakala |
| Amalebula ephalethi | Kusetshenziswa kuzo zonke izinhlangothi ezine, ekuphakameni kokuskena |
Ama-pallet ahlanganisiwe vs. ama-single-SKU
Uma kunezi-oda eziningi, i-Amazon ivame ukukhetha ama-pallet e-single-SKU. Lokho kusho ukuthi ibhokisi ngalinye kulelo pallet line-SKU eyodwa kuphela. Lokhu kusheshisa ukwamukelwa futhi kwenza kube lula ukuthi kwenzeke amaphutha, ikakhulukazi ezimpahleni ezifunwa kakhulu.
Uma ungathumeli okuningi, ungathumela ama-pallet e-SKU axubile, anama-SKU ahlukene ku-pallet efanayo. Kulezo zimo, ukulebula okunembile nolwazi olunembile mayelana nokupakishwa kuba kubaluleke kakhulu.
Ukugwema Amaphutha Okuhambisana Nemithetho Ejwayelekile ye-Amazon FBA
Ngisho nabathengisi abake bakwenza lokhu ngaphambili ngezinye izikhathi baba nenkinga ngama-pallet e-FBA kanye nokupakishwa. Ungonga isikhathi nemali ngokufunda kulezi zindlela ngoba zenzeka ezinkampanini eziningi.
Iphutha elivamile ukuvumela abahlinzeki bathumele “njengoba bevame ukwenza” ngaphandle kokubanika imiyalelo ecacile ye-FBA. Ukuze bonge isikhathi, abahlinzeki bangase bakhethe amabhokisi amakhulu, banganaki ukuthi amalebula aya kuphi, noma bahlanganise ama-SKU ngokungahleliwe. Uma ungabaniki imiyalelo eqondile yokuthi bangazipakisha kanjani futhi babhale amalebula izinto, empeleni ushiya ithuba lokuthi bazolandela imithetho.
Enye inkinga evamile ukuthi inani lamabhokisi alifani ngaso sonke isikhathi. Isibonelo, ibhokisi elilodwa lingaba namayunithi angu-60 e-SKU efanayo kanti elinye ibhokisi lingaba namayunithi angu-72, kodwa akukho rekhodi elicacile lokuthi yiliphi eliliphi. Lokhu kwenza kube nzima kakhulu ukwenza nokuhlola ukuthunyelwa eSeller Central, futhi kuphakamisa amathuba okwenza amaphutha lapho izinto zitholwa.
Kuvamile futhi ukwenza amaphutha ngama-pallet. Amabhokisi alenga phezu komphetho, ukugoqa okubuthakathaka, nama-pallet angewona ajwayelekile konke kungabangela umonakalo ngesikhathi sokuthunyelwa noma kubangele ukuthi ukuthunyelwa kwenqatshwe edokini. Uma ama-pallet akho ewa, i-Amazon noma inkampani yakho yenethiwekhi ingakukhokhisa ukuthi uwalungise, futhi kungadingeka ulinde izinsuku noma amasonto ukuze uthole i-oda lakho.
Okokugcina, abathengisi abaningi abaqapheli ukuthi kubaluleke kangakanani ukuba namalebula afundekayo futhi okulula ukuwaskena. Uma amaphrinti ephansi, amabhakhodi engcolile, amalebula esemingceleni, noma amalebula embozwe yifilimu enwetshiwe, abasebenzi be-Amazon bangase bangakwazi ukuwaskena. Uma lokho kwenzeka, amayunithi angase amiswe ukuze kwenziwe ucwaningo olwenziwa ngesandla noma afakwe ohlwini njengangagcwaliseki.
Ukwenza indinganiso yokupakisha ye-FBA eyisisekelo, ebhaliwe nokuyinika umhlinzeki wakho kanye nomlingani wakho wezokuthutha kuyindlela engcono kakhulu yokugwema lezi zinkinga. Lo mbhalo kufanele ufake ulwazi mayelana nokulungiselela amayunithi, osayizi bamabhokisi, amalebula emabhokisini, amazinga ama-pallet, kanye nokuhlolwa kokulawula ikhwalithi okudingeka kwenziwe ngaphambi kokuba impahla isuke ezweni evela kulo.
Ukusebenza Nomlingani Ochwepheshe Wezokuthutha: Ukuthunyelwa Kwe-Topway
Kumabhizinisi e-e-commerce awela imingcele, ikakhulukazi lawo athumela esuka eShayina eya ezindaweni zokugcina impahla ze-Amazon e-US nakwamanye amazwe, ukuba nomlingani wezokuthutha owaziyo ukuthi benzani kungaba umehluko phakathi kokusebenza okubushelelezi nezinkinga eziqhubekayo.
Umlingani omuhle uyazi ukuthi angazithumela kanjani izimpahla kwamanye amazwe nokuthi i-Amazon ifunani. Bangasebenzisana nabaphakeli bakho ukuncoma ukupakisha okungcono kakhulu kanye nokufaka ama-pallet, futhi baqinisekise ukuthi ukulebula kulungile ngaphambi kokuba izimpahla zakho zisuke efektri noma endaweni yokugcina impahla yokuhlanganisa. Lokhu kunciphisa isidingo sokulungiswa kabusha okubizayo endaweni oya kuyo futhi kukusiza ugweme ukubambezeleka echwebeni, emasikweni, noma endaweni yokugcwalisa.
I-Topway Shipping, eseShenzhen, eShayina, ibilokhu ingumhlinzeki ochwepheshe wezixazululo ze-e-commerce logistics ezivela emingceleni kusukela ngo-2010. Ithimba elisungule lineminyaka engaphezu kwengu-15 yesipiliyoni kwezokuthutha kwamazwe ngamazwe kanye nokususwa kwezimpahla zangaphandle, ligxile e-US naseShayina. Ezokuthutha. Lolu hlobo lolwazi luwusizo kakhulu lapho kubhekene nemithetho eshintshashintshayo, ukuminyana kwezimoto ngezikhathi ezithile, kanye nezidingo ezishintshashintshayo ze-Amazon.
I-Topway Shipping iphatha zonke izingxenye zochungechunge lwezokuthutha, kusukela ekuthatheni izimpahla zakho kumhlinzeki wakho kuya ekuzigcineni kwamanye amazwe ukuze zihlanganiswe noma zilungiswe, ukuhlanza amasiko ezweni oya kulo, nokuziletha ezikhungweni zokugcwalisa ze-Amazon noma kwezinye izindawo eziphelele. Banikeza izinsizakalo eziguquguqukayo zomthwalo ogcwele (i-FCL) kanye nomthwalo ongaphansi kwesitsha (i-LCL) wemithwalo yolwandle esuka eShayina kuya emachwebeni abalulekile emhlabeni jikelele.
Inkampani efana neTopway Shipping ingakusiza ukuhlela ukuthunyelwa okungabizi nje kuphela kodwa futhi okuhlangabezana nezidingo zokupakisha, ukulebula, kanye ne-pallet ze-Amazon ngokuhlanganisa isevisi yokuphela nobuchwepheshe obugxile ku-FBA. Lokho kusho ukuthi kunezinto ezimbalwa ezimangazayo, kunezinto ezimbalwa ezingemukelwa, kanye nokuhlangenwe nakho okungcono kuwe nakumakhasimende akho.
Isiphetho
Uma ubheka kuqala, imithetho ye-Amazon FBA yokupakisha, ukulebula, kanye nama-pallet ingase ibonakale iyinkimbinkimbi, kodwa yonke inenjongo ecacile: ukusiza ukugcwaliswa kwezimpahla ukuthi ziqhubeke ngokushesha, ngokuphephile, nangokunembile. Uma amayunithi akho embozwe kahle, amabhokisi akho anosayizi ofanele futhi anamalebula afanele, futhi ama-pallet akho ezinzile futhi kulula ukuwathola, ukuthunyelwa kwakho kudlula ohlelweni lwe-Amazon ngaphandle kwenkinga enkulu.
Qiniseka ukuthi yonke imikhiqizo isilungele ukuthengiswa, ivaliwe, futhi inebhakhodi i-Amazon engayiskena kalula ngaphambi kokuthi uqale ukuyilungisa ezingeni leyunithi. Khetha izikhwama ze-poly ezifanele, i-shrink wrap, noma i-bubble wrap njengoba kudingeka, futhi uqiniseke ukuthi amaphakethe amaningi nama-bundles amakwe kahle njengezingcezu ezithengiswayo.
Ezingeni lebhokisi, qiniseka ukuthi izisindo nosayizi kuyalingana, sebenzisa amabhokisi aqinile aqinile, futhi ungasebenzisi ukupakisha okunama-barcode noma ama-logo aphelelwe yisikhathi. Kufanele uphrinte amalebula ebhokisi avela ku-Seller Central ngokucacile bese uwabeka ezindaweni ezilinganayo nezibonakalayo okungenani ezinhlangothini ezimbili zebhokisi ngalinye.
Uma uthumela ama-pallet, sebenzisa ama-pallet avamile, aqinile, faka amabhokisi ezingqimbeni ezizinzile, bese uwagoqa ngokuqinile ukuze umthwalo usinde ohambweni olude futhi uphathwe kaningi. Uma unesikhala esanele, kufanele uzame ukusebenzisa ama-pallet e-single-SKU. Amalebula e-pallet kufanele kube lula ukuwabona kuzo zonke izingxenyana.
Okokugcina, ungakuthathi kancane ukuthi kungaba usizo kangakanani ukusebenzisana nomlingani wezokuthutha onolwazi oluningi, ikakhulukazi uma uhamba ngaphesheya kwemingcele noma ngempahla yolwandle. Iqembu elazi kokubili ukuthunyelwa kwamanye amazwe kanye nalokho i-Amazon ekufunayo lingakusiza ngokupakisha, ukulebula, kanye nokufaka amaphethini emthonjeni futhi likusize ugweme amaphutha avamile.
Uma uphatha ukupakishwa kwe-FBA kanye nokufakwa kwama-pallet njengesici esibalulekile sebhizinisi lakho esikhundleni sokucabanga kamuva, uzothola amaphakheji akho ngokushesha, ube nezinkinga ezimbalwa, futhi unikeze amakhasimende akho ulwazi olungcono.
Imibuzo Evame Ukubuzwa
U: Ingabe kufanele ngisebenzise amalebula e-FNSKU e-Amazon, noma ngingathembela kuma-barcode omkhiqizi?
A: Ezimweni eziningi, i-Amazon ikuvumela ukuthi usebenzise i-UPC, i-EAN, noma i-ISBN yomkhiqizi njengebhakhodi eyinhloko. Kodwa-ke, uma abathengisi abaningi babelana ngebhakhodi efanayo yomkhiqizi, noma ufuna ukuthi isitokwe sakho silandelwe ngokwehlukana kwabanye, kuphephile ukusebenzisa amalebula e-FNSKU aqondene ne-akhawunti yakho yomthengisi. Abathengisi abaningi bakhetha ukulebula wonke amayunithi ngama-FNSKU ukuze balawule futhi banciphise ingozi yokuhlanganiswa kwesitokwe.
Q: Amabhokisi ami e-FBA angaba nzima kangakanani?
A: Imikhawulo eqondile ingahluka emakethe ngayinye kanye nesigaba somkhiqizo, kodwa umthetho omuhle wokugcina amabhokisi engaphansi komkhawulo ojwayelekile wokuphatha we-Amazon, ngaphandle kokuthi anento eyodwa enkulu noma esindayo kuwo. Amabhokisi asindayo anamathuba amaningi okulimala noma ukwenqatshwa, futhi angadinga amalebula athile athi “Heavy” noma “Team lift”. Ngaphambi kokuthi uqede isu lakho lokupakisha, hlola njalo imikhawulo yesisindo samanje emakhasini osizo lweSeller Central yangakini.
U: Ingabe ngidinga ngempela ukulebula iphalethi ngayinye uma amabhokisi ami esevele enamalebula amabhokisi?
A: Yebo. Uma uthumela noma yini ku-Amazon, bafuna amalebula ebhokisi kanye nama-pallet. Amalebula e-pallet avumela amaqembu athola ama-pallet ukuthi angowakuphi ukuthunyelwa ngaphandle kokukhumula noma ukuhambisa amabhokisi ukuze athole ilebula lebhokisi. Esikhathini esiningi, amalebula e-pallet abekwa kuzo zonke izinhlangothi ezine ze-pallet endaweni ephakeme eyenza kube lula ukuwaskena.
U: Ngingaxuba ama-SKU ahlukene ebhokisini noma ephalethini elifanayo?
A: I-Amazon ivame ukukuvumela ukuthi uhlanganise ama-SKU emabhokisini nasemaphalethini, ikakhulukazi ekuthunyelweni okuncane. Kodwa-ke, uma izinombolo zinkulu, kungcono ukugcina ama-SKU ehlukene. Amabhokisi namaphalethi e-SKU eyodwa asheshisa ukwamukelwa futhi anciphise ingozi yokubala amaphutha. Uma uletha amabhokisi noma amaphalethi axubile, qiniseka ukuthi uhlelo lwakho lokuthumela luwabonisa ngendlela efanele nokuthi amalebula nohlu lokupakisha lulungile.
U: Kwenzekani uma amalebula ami engcolile noma ebekwe ngendlela engafanele?
A: I-Amazon ingase ingakwazi ukuskena amayunithi noma amabhokisi akho uma amalebula engaphrintwanga kahle, engcolile, noma ebekwe ngendlela engafanele. Uma lokhu kwenzeka, izinto zingase zibekwe eceleni ukuze zibuze ngesandla, zifakwe ilebula kabusha ngezindleko zakho, noma kwezinye izimo kuthiwe azigcwaliseki. Ukuze ugweme lokhu, phrinta amalebula ngesisombululo esiphezulu, sebenzisa isitokwe esihle selebula, bese uwabeka ezindaweni ezisicaba ezingasondelene nemiphetho, imithungo, noma izikhala.
U: Ingabe ngidinga umlingani wezokuthutha ukuze ngiphathe ukuthunyelwa kwe-Amazon FBA okuvela eShayina?
A: Akudingeki usebenzise umlingani wezokuthutha, kodwa ukuba nomunye onolwazi lwe-FBA kungenza izinto zibe yingozi kakhulu futhi zidle isikhathi. Insizakalo yobungcweti ingasebenzisana nabaphakeli bakho ukuhlela ukupakisha kanye nokufaka ama-pallet okuhambisana nemithetho ye-Amazon, ukunakekela ukuthuthwa kokuqala, ukususwa kwezimpahla, kanye nokulethwa kwemayela lokugcina ezikhungweni zokugcwalisa ze-Amazon. Izinkampani ezifana ne-Topway Shipping bezilokhu zisebhizinisini lezokuthutha kanye nezimpahla zamazwe ngamazwe iminyaka engaphezu kwengu-15 futhi zigxile kakhulu eShayina kanti imizila yase-US ihloselwe ukusiza ngalezi zinhlobo zezidingo ze-e-commerce eziwela imingcele.
U: Ngingaqinisekisa kanjani ukuthi umhlinzeki wami ulandela imithetho yokupakisha ye-Amazon?
A: Into engcono kakhulu ongayenza ukunikeza umhlinzeki wakho indinganiso ecacile yokupakisha nokulebula ye-FBA. Lokhu kufanele kubhale izidingo zokulungiselela amayunithi, imikhawulo ngobukhulu nesisindo samabhokisi, amafomu nokubekwa kwamalebula, kanye nokulindelekile kwama-pallet. Ngesikhathi sokuthunyelwa okumbalwa kokuqala, cela izithombe noma amavidiyo endlela ukupakisha okwenziwa ngayo. Ungase futhi ufune ukusebenzisana nomlingani wezokuthutha noma insizakalo yokuhlola evela eceleni engaqinisekisa ukuthi konke kuhlelekile ngaphambi kokuba impahla isuke endaweni yokugcina impahla.
