Intengiso ye-Amazon ka-2025 Black Friday kanye neCyber Monday izonwebeka izinsuku eziyi-12, futhi abathengisi beGreen Label bazothola izabelo ezengeziwe.
Ngo-2025, umcimbi obaluleke kakhulu wonyaka we-e-commerce ewela umngcele uzophinde ube ukuthengiswa kwe-Amazon Black Friday kanye neCyber Monday (BFM). I-Amazon ithe ukuthengiswa kwalo nyaka kuzohlala izinsuku ezingu-12, kusukela ngoNovemba 20 kuya kuDisemba 1. Lesi esinye isinyathelo esihlakaniphile sesiteji sokuthuthukisa ukuthengisa nokuthuthukisa amazinga okuguqulwa.
I-Amazon iphinde yakwenza kwacaca ukuthi abathengisi beGreen Label abenze kahle ngesikhathi sokukhushulwa kwekwindla bazothola ithrafikhi eyengeziwe kanye namazinga okuguqulwa angcono ngesikhathi se-BFM. Lokhu kubonise ukuthi inkundla ifuna ukusheshisa ukuguqulwa okuluhlaza kwebhizinisi le-e-commerce lomhlaba wonke, okuvule amathuba amasha okukhula kubathengisi abathengisa ngaphesheya kwemingcele.
I-Black Friday kanye ne-Cyber Monday yizinsuku ezimbili ezinkulu zonyaka ze-e-commerce ewela umngcele.
I-Black Friday kanye ne-Cyber Monday angamaholide okuthenga abaluleke kakhulu e-US naseYurophu; ngakho-ke, kuyacaca ukuthi benza imali engakanani. I-eMarketer ithi ukuthengiswa kwe-e-commerce yase-US ngo-Black Friday naku-Cyber Monday ngo-2024 kuzoba ngaphezulu kwe- $ 39 billion, okuwukunyuka okungu-8.3% kunonyaka odlule. I-Amazon isazoba nesabelo semakethe esingaphezu kuka-40%.
I-Amazon yenze ukuthengisa kwayo kuthathe isikhathi eside kulo nyaka, kusuka ekuthengisweni okufushane kwezinsuku ezi-3 kuye kweziyi-5 zeminyaka edlule kuya ezinsukwini eziyi-12 ezigcwele. Izinjongo zicacile:
- Ukunikeza amakhasimende isikhathi esithe xaxa sokuthenga nokwenza “ukuthenga ngeziqhumane” kube yinkinga yezokuthutha kanye kugcinwa;
- Ukunikeza abathengisi indawo enkulu yokukhangisa, okusiza amabhizinisi amancane naphakathi nendawo ukuthi aqhubeke;
- Ukuncintisana okungcono nezitolo zezitini nodaka, okuholela “ekuvezweni okuqhubekayo—uku-oda okuhlanganisiwe—ukuthenga okuphindayo”.
Lokhu kusho ukuthi iBlack Friday ayiseyona “inkontileka yesikhathi esisodwa.” Kunalokho, umkhankaso ozinzile othatha isikhathi esingaphezu kwamasonto amabili. Kubathengisi, ukukala amabhizinisi abo, ukubekela eceleni imali yokukhangisa, nokuqhamuka nezinhlelo zokuthutha kanye nokusungula konke kuzoba izinkinga ezintsha.
2. Isitifiketi Esikuhlaza (I-Amazon Green Label): Ukhiye Omusha Wethrafikhi
Umcimbi wokuthengisa wokuwa walo nyaka ube yimpumelelo enkulu kubathengisi abane-Amazon Green Label (Isitifiketi Sokusimama):
- Ukuthengisa kukhuphuke ngo-43% kuya ku-76% ngonyaka, ngaphandle kwezindleko ezengeziwe zokukhangisa;
- Izindleko zokukhangisa zehle ngo-40%, kanti ukusebenza kwe-ACOS kwaba ngcono kakhulu;
- Isamba sesamba sokuthengiswayo sikhuphuke ngo-13.3%, kwathi ukuthengiswa kwenyuka ngo-12.5%.
- Amanani enyuke ngo-10% aya ku-20%, kanti izinga labantu abaphinde bathenga into efanayo laliphezulu ngo-25% kunelemikhiqizo evamile.
Kulula ukubona izinzuzo Zelebula Elihlaza:
- Izingosi zethrafikhi ezizinikele ezingama-22: Imikhiqizo Yelebula Eliluhlaza inokuchayeka okwengeziwe njengoba ikhonjiswa emakhasini ayinhloko, okuhlanganisa izincomo zosesho, ikhasi eliyisiqalo, namakhasi okukhangisa.
- Inzuzo yokuqwashisa abathengi: Ukusetshenziswa kwe-eco-friendly sekuba inkambiso evamile e-Europe nase-United States, futhi amalebula aluhlaza athinta ngokuqondile izinga lokuguqulwa.
- Ukwesekwa okwengeziwe kwenkundla: Abathengisi beGreen Label bazothola ukuchayeka okungu-30% ngo-Black Friday nangoMsombuluko we-Cyber. Lokhu kulindeleke ukuthi kuholele ekwenyukeni ngo-18% kwamazinga okuguqulwa kanye nokwehla ngo-15% ku-CPC.
Ngamanye amazwi, isitifiketi esiluhlaza akusaseyona nje "ilebula yesithombe somkhiqizo." Ingakusiza ngempela ukuthi uthole ithrafikhi eyengeziwe futhi wenze imali eyengeziwe.
3. Kungani i-Amazon ibeka inani elikhulu kangaka ngesitifiketi esiluhlaza?
Ngokuhambisana nalokho okufunwa abantu emhlabeni wonke
Abantu baseYurophu nase-United States baqaphela kakhulu imvelo lapho bethenga. Ucwaningo lwe-Nielsen lubonisa ukuthi u-66% wabathengi uzimisele ukukhokhela kakhulu imikhiqizo elungele imvelo. Izizukulwane ezincane, njengeGeneration Z kanye neMillennials, kungenzeka ukuthi zikwamukele lokhu.
Ukulandela amathrendi enqubomgomo
I-EU Green Deal kanye nemithetho yezemvelo yaseCalifornia yomibili ithi amapulatifomu e-e-commerce adinga ukuthatha umthwalo owengeziwe wentuthuko esimeme. I-Amazon ingase ihlangabezane nezidingo zenqubomgomo futhi ithole unyawo emncintiswaneni ngokumaketha isitifiketi esiluhlaza.
Ukushintsha inkundla ngokwayo ngendlela yamasu
I-Amazon ikhulume esidlangalaleni iminyaka eminingi ukuthi ifuna ukungathathi hlangothi nge-carbon ngo-2040, futhi enye yezindlela ehlela ukufika lapho nge-e-commerce eluhlaza. Ipulatifomu ngokuqinisekile izosiza abathengisi ukusheshisa ukuguqulwa kwabo okuluhlaza ngokuqondisa ithrafikhi nezinsiza.
Ngakho-ke, abathengisi abangabokuqala ukuthola isitifiketi esiluhlaza ngeke nje bazuze ukwesekwa kwethrafikhi ngokushesha kodwa futhi bangase basungule inzuzo yesikhathi eside yokuncintisana phakathi neminyaka engu-3-5 elandelayo.
4. Abathengisi bangabhekana kanjani nomncintiswano we-Black Friday?
Abathengisi badinga ukuthuthukisa ngokuphelele izindlela zabo zokusebenza njengoba sebenesikhathi sokuphromotha sezinsuku eziyi-12.
1. Shintsha isu lakho lokukhangisa lisuke kokuthi “qhuma” liye “elinesigqi.”
Uhlelo oluvamile lwe-Black Friday ludinga izikhangiso eziningi ezinsukwini ezimbili zokuqala, kodwa kulo nyaka kufanele kusetshenziswe uhlelo "olunyathelwe phansi": ukuhlola kusenesikhathi, ukwandisa ivolumu phakathi nesonto, bese wengeza izaphulelo ezengeziwe.
Ungakwazi ukuhlukanisa isabelomali sakho sibe ngu-30%, 50%, no-20% ukuze ugcine izinto zihamba ngesivinini esiqinile. Gxila ekwenzeni abantu bathenge imikhiqizo enelebula eliluhlaza ngokusebenzisa i-organic traffic kuwebhusayithi yakho ukuze wenze izikhangiso zakho zisebenze kangcono.
2. Isu Lomkhiqizo kanye Nempahla: Yenza Isitifiketi Esiluhlaza Sibe Yinto Ebaluleke Kakhulu
Uma usuvele uthengisa imikhiqizo enezitifiketi eziluhlaza, qiniseka ukuthi uyayigcina futhi ugqamise izici zayo ezilungele imvelo ohlwini lwakho.
Abathengisi abangenayo ilebula eluhlaza okwamanje kufanele bafake izicelo zokuthola isitifiketi esifanele ngokushesha ngangokunokwenzeka ukuze babe nesiqalo emncintiswaneni ezinyangeni ezimbalwa ezizayo kuya eminyakeni.
Uma kuziwa endabeni yokusungula, kungcono ukuqeda ukugcinwa kwempahla kusasele izinyanga ezi-2-3 ukuze ugweme ukuphelelwa umkhiqizo ngenxa yezimoto zikaKhisimusi.
3. Amaqhinga Entengo Nokuthengisa: Gxila Kuma-Premium kanye Namakhasimende Aphindayo
Idatha iveza ukuthi imikhiqizo enelebula eluhlaza ingabiza u-10% kuya ku-20% ngaphezulu. Ngakho-ke, abathengisi akudingeki balwe ngamanani ngokungenangqondo; esikhundleni salokho, kufanele bathuthukise amandla abo okukhokhisa okwengeziwe ngokusebenzisa ukulandisa okulandisayo kanye nokuthengisa ngenani.
Futhi, phakathi noLwesihlanu Olumnyama, gxila ekuthengiseni futhi nasekuhlanganiseni ukuze abantu bathenge kuwe futhi.
4. Ukwakha umkhiqizo nokwenza amakhasimende axhumane nawo
Izaphulelo ezinkulu ziyithuba lokuthuthukisa umkhiqizo wakho kanye nokuthuthukisa ukuthengisa.
Phakathi nesizini enkulu yokuthengisa, abathengisi kufanele baxhaphaze ithrafikhi eyengeziwe ukuze bathole izibuyekezo ezengeziwe nempendulo evela kubasebenzisi. Lokhu kuzobasiza ukuthi balungele izinguqulo ezintsha zemikhiqizo yabo engxenyeni yokuqala neyesibili.
Sebenzisa inkundla yezokuxhumana ukukhuthaza imibono eluhlaza futhi wenze inkampani yakho igqame ngasikhathi sinye.
V. Amathuba Nezinkinga
Abathengisi bemingcele bazoba nesikhathi esinzima ngesikhathi sokuthengiswa kwe-Amazon Black Friday kanye neCyber Monday ngo-2025. Umbango walo nyaka akuyona nje “impi yamanani” noma “impi yokukhangisa” njengaseminyakeni edlule. Kuyimpi egcwele yethrafikhi kanye namasu okukhula kwesikhathi eside.
Amathuba aku:
- Ubude besikhathi sokumaketha bunikeza abathengisi izinketho ezengeziwe;
- Ukuthola isitifiketi esiluhlaza kuletha amakhasimende amaningi kanye nemali;
- Abantu abaningi baqala ukunaka imvelo, okwenza isidingo sizinze.
Izinkinga yilezi:
- Kunokuncintisana okwengeziwe phakathi kwabathengisi, futhi abathengisi abangenazo izitifiketi eziluhlaza bangase bangatholi ukuchayeka okungaka.
- Izikhathi ezinde zokuphromotha zidinga imali eyengeziwe, i-inventory, nokuphathwa kochungechunge lokuhlinzekwa kwempahla;
- Udinga ukushuna izindlela zakho zokukhangisa, noma zingase ziphele ngokushesha kakhulu.
VI. Isiphetho
I-Black Friday kanye ne-Cyber Monday yimicimbi yaminyaka yonke ebungaza ama-e-commerce awela umngcele kanye nezinhlelo nokubulawa kwabathengisi.
Isitifiketi esiluhlaza sesiphenduke isici esibalulekile emqhudelwaneni wesikhathi esizayo ngenxa yakho kokubili isiqondiso seplathifomu kanye nezimakethe zemakethe.
Ukumaketha kwalo nyaka kweBlack Friday kuzoba ngcono kubathengisi baseChina abawela imingcele abangahola ushintsho oluluhlaza.
IBlack Friday ngo-2025 izoba ngaphezu kokumane kube umjaho wamakhasimende; izophinde ibe isivivinyo sezinqubo zebhizinisi ezinobungani nemvelo nezihlala isikhathi eside.
