Te Hurihanga a Temu rāua ko Shein i ngā Rere Utu i waenganui i a Haina me Parani
Kupu Whakataki
E rua ngā pae hokohoko ipurangi Hainamana kua whakarerekē i ngā huarahi kaipuke i waenga i a Haina me Ūropi i tētahi huarahi kāore i taea e ngā tekau tau o ngā whakawhitiwhitinga hokohoko. Ko Temu me Shein ētahi o ngā pae hokohoko tino utu nui, tino whai hua hoki i roto i te hītori. He maha ngā taonga kua tukuna e rāua ki Parani, kāore e taea e ngā tikanga tāke te pupuri. haurangi kua kī tonu, ā, me mahi tonu ngā kaiwhakahaere o Ūropi i tētahi mahi.
Kei waenganui a Wīwī i tēnei wā. Kua whā te pikinga o te maha o ngā taonga iti i tukuna ki Wīwī mai i ngā papaaho matihiko i ia tau, ā, kua tae ki te 800 miriona i te tau 2024. Tata ki te 90% o ēnei mōkihi i ahu mai i Haina. Ehara i te mea he whanaketanga iti noa iho tēnei; he huringa nui ki te huarahi e tae atu ai ngā taonga mai i ngā wheketere Haina ki ngā kāinga Wīwī. Nā te mea kei te tukuna atu e ngā taripa o Amerika he maha atu ngā taonga Haina ki Ūropi, kaua ki te US, kei raro a Wīwī i te pēhanga nui ake.
E titiro ana tēnei tuhinga ki te hanga a Temu rāua ko Shein i ā rāua tauira whakahaere waka, tōna tikanga mō ngā utanga rererangi me te utanga moana i waenga i a Haina me Parani, me pēhea te urupare a ngā kaihanga kaupapa here, me ngā mea e tika ana kia mōhiotia e ngā kaiwhakarato me ngā kaihoko whakahaere waka kia pai ai te mahi tahi i roto i tēnei taiao hou.
Te Tauine o te Nekehanga: Ngā Raraunga Utauta i waenganui i Haina me Parani
He mea whakamiharo ngā tatauranga. I te tau 2024, tata ki te 4.6 piriona ngā mōkihi iti te uara i tae mai ki te Kotahitanga o Ūropi. Tata ki te 12 miriona ia rā, he rua te nui atu i tērā i te tau i mua. E whakaaro ana te EU i ahu mai te 91% o ēnā i Haina. Ko Wīwī, tētahi o ngā mākete kaihoko nui rawa atu o te EU, he pokapū nui hoki mō ngā utanga rererangi, i nui atu i tana wāhanga tika o tēnei taumaha.
Kei roto i ēnei tau ko ngā tuku hokohoko ipurangi kua aroturukitia. Kua whakaae ngā āpiha tikanga Wīwī kāore e taea e rātou te tirotiro i te maha o ngā mōkihi e tika ana kia taea e rātou. I te tau 2024, i whakaae te EU ko te 0.0082% noa iho o ngā mōkihi iti te uara i uru mai ki Ūropi i tirotirohia—tata ki te 82 ngā wahi mō ia miriona i tukuna ki te tohatoha. Nā te mea, ki te āhua o te pikinga o ngā mōkihi, kāore e taea te tirotiro katoa i te pūnaha tawhito.
Ripanga 1: Te tipu o ngā kawemai mōkihi iti ki Parani mai i ngā tūāpapa matihiko
| tau | Ngā Mōkihi Katoa ki Parani | Tohaina mai i Haina | YoY Tupuranga |
| 2022 | ~ 200 miriona | ~ 60% | - |
| 2023 | ~ 400 miriona | ~ 80% | + 100% |
| 2024 | 800 miriona | ~ 90% | + 100% |
| 2025 (kaupapa) | 1+ piriona | ~90%+ | >25% te whakatau tata |
Ngā Puna: Fortune Europe (Paenga-whāwhā 2025), ngā whakatau tata a te Komihana o te EU, Courthouse News (Hakihea 2025), me ngā matapae ahumahi.
Kua riro te taunga rererangi o Paris Charles de Gaulle hei pokapū matua mō te hokohoko ipurangi Hainamana e haere ana ki Parani. E rima tau ki muri, kāore i taea e ngā pokapū whakarōpū i reira te whakahaere i te nui o ngā mōkihi e tukuna ana e rātou i nāianei. Kei te whakararuhia te hanganga i hangaia mō te utanga auau e tēnei ngaru hou o ngā mōkihi mama, he wāhitau whaiaro. Kāore i hangaia ngā pūnaha mēra me ngā tikanga o Wīwī hei whakahaere i ngā nui o ngā utanga pakaru rekoata kua kitea e ngā whare utanga rererangi CDG i ngā rā hokohoko pukumahi, inā koa i ngā wā hokohoko Haina pērā i te Rā Takitahi.
Ngā Tauira Pakihi e Ārahi Ana i te Putanga Utauta
Me mōhio koe he aha a Shein rāua ko Temu e tuku ana i ēnei momo kaipuke i mua i tō mārama ki te huringa o ngā mahi kawe waka. Ehara i te mea he mea tūpono noa iho ā rāua rautaki utanga; he whakaaturanga whakahaere rāua o ngā tauira pakihi e rua e tino rerekē ana, engari he rite tonu te whakararuraru.
Ko Shein te kamupene tuatahi ki te hanga i te mea e kiia nei e te ao ahua o ēnei rā ko te "ahurea tino tere". Ka whakamahia e ngā taputapu a Shein te tātaritanga arorau o ngā whanonga pāpāho pāpori me ngā raraunga au ki te kimi i ngā au ahua hou, ā, ka hurihia hei ota whakaputa iti i roto i ngā rā torutoru noa iho. He whatunga kaiwhakarato pai te whakaritenga i te kawanatanga o Guangdong e hanga ana i ngā taonga, ka haria tika atu ki ngā kaihoko puta noa i te ao mā te uta rererangi mai i ngā whare putunga tata ki Guangzhou. Ko te pakihi e hangai ana ki te kore rawa o te mōrearea o ngā taonga: te hanga i ngā puranga iti, te whakamātautau i te tono, kātahi ka tono anō i ngā mea pai rawa atu. Nā tēnei hoahoa, kāore e taea e Shein te penapena noa i ngā hua ki Parani, ki hea atu rānei i Ūropi i mua i te wā. Nā te mea ko te uara o te kamupene kei roto i te tere o tana urupare ki ngā tohu au, ehara i te mea kei roto i te pai o tana penapena taonga.
He rerekē te mahi a Temu. He tūāpapa mākete a Temu e whakahaerehia ana e PDD Holdings. E hono ana i ngā kaihanga me ngā kaihoko Hainamana ki ngā kaihoko huri noa i te ao i ngā utu kua miharo ngā toa o te Hauāuru. I te tīmatanga, i whakawhirinaki a Temu, pērā i a Shein, ki ngā taonga tuku waka rererangi tika mai i Haina. Engari mai i te tau 2024, kua kaha te whakarerekē a Temu i tana rautaki kawe taonga. Kua whakawhānuihia e ia tana Kaupapa Kaihoko ā-Rohe, ka wātea ki Parani me Itari i waenganui o te tau 2025, me te hanga i tana hanganga whare putunga Pākehā hei whakaiti i te hiahia mō ngā tuku takitahi whakawhiti-rohe.
Koinei te mea nui rawa atu kia mōhiotia e ngā mākete utanga: i mahue katoa i ngā papaaho e rua te tauira hokohoko kawemai noa. I tētahi atu taha, i whakamahia e Temu rāua ko Shein ngā pūnaha mēra me ngā pūnaha kaikawe i ngā whenua ka tukuna ā rāua taonga hei whakahaere i tā rāua whatunga tohatoha. Nā tēnei i piki ake ai te maha o ngā wāhi whakapā a te tari taake, ā, i hangaia he kāwai hou o te tono utanga.
Ripanga 2: Shein vs. Temu — Whakataurite Tauira Whakahaere
| Āhuahira | Heke | I mua |
| Pakihi Pakihi | He momo ahua tere mō te iti o te puranga; he mekameka tuku motuhake anō hoki | He mākete tuwhera e hono ana i ngā kaihoko Hainamana ki ngā kaihoko |
| Aratau Tukunga Matua | Utauta rererangi (tika ki te kaihoko mai i Haina) | Utauta rererangi + te whakawhānui ake i ngā whare putunga ā-rohe o te EU |
| EU Warehousing | He iti; kāore te tauira e āhei ki te pupuri i ngā taonga i mua i te penapena | Kaupapa ā-Rohe-ki-ā-Rohe e mahi ana i Parani me Itari (2025) |
| Moni (2024) | ~ $ 38 piriona | ~$50 piriona (whakatau tata) |
| Te Urupare ki ngā Huringa Utu o te EU | Te mimiti i ngā utu; e tumanakohia ana kia piki ake ētahi utu a ngā kaihoko | Huringa tauira tere; whakawhānui i ngā rawa ā-rohe |
Ko te Tātaritanga Mekameka Tuku a Setlog (Paenga-whāwhā 2025), Wikipedia, Marketplace Universe (Whiringa-ā-rangi 2025), me te WWD (Whiringa-ā-rangi 2025) ētahi o ngā puna.
Te Kaha o te Utauta Rererangi: He Hurihanga o te Mākete
Ko te mākete utanga rererangi te mea i tino pāngia e te tipu o ngā rerenga utanga Haina-Wīwī a Temu rāua ko Shein. I kī a Yngve Ruud, te Tumuaki Tuarua o ngā Mahi Utunga Rererangi i te kamupene utanga nui a Dexion, kāore a Temu rāua ko Shein i te hunga whai wāhi nui ki te pakihi utanga rererangi i te tau 2022. Heoi, i te mutunga o te tau 2023, kua noho rāua hei kamupene tuku utanga rererangi nui rawa atu o te ao. Neke atu i te rua tau te roa o te huringa.
I kī a Tim Scharwath, te Tumu Whakarae o DHL Global Forwarding, i roto i ngā tau e rua, neke atu i te 30% o te wāhi utanga i tangohia e ngā pae hokohoko ipurangi Hainamana i runga i ngā waka rererangi e wehe atu ana i Āhia. E whakaarohia ana ko ēnei papaaho e rua anake ka kawe i te nui o ngā taonga i ia rā ki te 88 rerenga utanga Boeing 777. I kī a Basile Ricard, te kaiwhakahaere o ngā mahi utanga rererangi mō Bolloré Logistics Greater China, ko te tipu o Shein me Temu te mea nui rawa atu e whakarerekē ana i ngā utanga rererangi i tēnei wā, ehara i te āhuatanga o te Moana Whero, i ngā raruraru rānei o te mate urutā.
He tino kino ngā pānga o te tuku taonga i waenga i a Haina me Parani ki ētahi atu umanga. I tino iti haere te nui o ngā wāhi utanga rererangi i wātea i te tau 2023 me te 2024. Ki te whakaritea ki te tau 2019, kua rua ngā utu mō ngā utanga rererangi. Nā te hainatanga o ngā kirimana kawe waka roa i te rahi, i taea e Shein me Temu te whiwhi kaha i ngā utu pai ake. Nā tēnei i waiho ngā kaihokohoko iti ki te whawhai mō te wāhi e toe ana i te utu teitei ake. Ko ngā ara o Parī-Shanghai me Parī-Guangzhou i noho hei tētahi o ngā ara utanga rererangi tino pukumahi o te ao i ngā wā tino pukumahi o te tau mō te hokohoko ipurangi.
I tīmata ngā kamupene rererangi o te ao ki te tāpiri i te kaha uta rererangi motuhake i waenganui i a Haina me Ūropi hei whakautu i te korenga o te wāhi. I tāpirihia ngā huarahi uta hou kua utua, ā, i kite ngā pae pukapuka uta i te pikinga nui o te hiahia mō te wāhi kua whakaritea i mua i runga i ngā huarahi mai i Haina ki Parani. Mō ngā kamupene i whakawhirinaki i mua ki te mākete tūnga mō te uta rererangi, i mahi te huihuinga hei whakatūpato kaha mō te whakawhirinaki nui ki te kaha kāore i te kirimana i roto i te mākete e whakahaerehia ana e te hunga tuku kaipuke tino nui.
I mutu te tuku a te US i te whakawāteatanga de minimis i waenganui o te tau 2025, ā, i tīmata ai te neke atu i ētahi waka mai i ngā huarahi rererangi ki te US. E ai ki ngā tohunga utanga o Ūropi, e rua ngā pānga o tēnei: i wātea ētahi wāhi i runga i ngā huarahi whakawhiti-Moana-nui-a-Kiwa, engari i ara ake anō hoki te mataku i Parani kei tāpirihia ngā rerenga hokohoko i tukuna atu i Amerika ki te raruraru o te maha rawa o ngā taonga i runga i ngā ara Haina-ki-Parani.
Te Urupare Kaupapahere a Wīwī: Mai i te De Minimis ki ngā Utu Tika
Mō ngā tau maha, i whakamahia e Shein rāua ko Temu tētahi wāhanga o te ture tikanga a te EU i tuku i ngā mōkihi iti iho i te €150 te utu ki te tomo me te kore e utu i ngā utu kawemai. I te tuatahi, ko tēnei tūāpapa de minimis i hangaia mō ngā kaihaerere e kawe mai ana i ngā taonga whaiaro iti, ehara i te mea mō ngā papaaho piriona tāra e tuku ana i ngā rau miriona mōkihi i ia tau. Nā te arai i hoatu he painga kore tika ki ngā kaihokohoko Pākehā: me utu e rātou ngā tikanga a te 15% ki te 32% o te uara o ngā taonga i kawemaihia mai i Haina, engari ko ngā uta tika ki te kaihoko a Shein rāua ko Temu i tae mai me te kore takoha.
Ko Parani te tino kaitautoko i te whakaiti i tēnei āputa. I te marama o Āperira 2025, i haere te Minita Tahua o Parani, a Amélie de Montchalin, ki tētahi pokapū whakarōpūtanga mōkihi e tata ana ki te taunga rererangi o Paris Charles de Gaulle ki te whakapuaki i ngā mahere ki te utu utu whakahaere tonu mō ngā mōkihi iti. I mea ia ko te pūnaha o nāianei e tuku ana i ngā tūāpapa kia karo i ngā tirotiro haumaru me te haumaru hua e hiahiatia ana e te ture o Parani me Ūropi. I kōrero a Éric Lombard, te Minita Pūtea o Parani, mō ngā āwangawanga mō te whakataetae kore tika ki ngā umanga Parani me te tini o te tangata kāore e whai i ngā ture haumaru o te EU.
I tere haere te urupare a ngā ture puta noa i te tau 2025, ā, i te marama o Noema, i whakaae ngā minita pūtea o te EU ki te whakakore katoa i te €150 whakawāteatanga, e rua tau i mua i te rā kati taketake o te tau 2028. I whakaaetia hoki e rātou he utu tāke utu-papatahi €3 mō ngā mōkihi iti-uara katoa mai i te marama o Tīhema 2025. E whakaatu ana te ripanga i raro nei i ngā mahi tino nui o tēnei tukanga:
Ripanga 3: Rārangi Wā Whakahaere o Parani me te EU — Ngā Ture Kawemai i ngā Mōkihi Iti
| Rā / Wā | Te Whakawhanaketanga Ture Matua |
| Nov 2024 | I tukuna e Temu te pūrongo mārama tuatahi o te EU whai muri i te whakaingoatanga o te Pūhara Ipurangi Nui Rawa |
| Apr 2025 | Ka whakaarohia e Parani he utu whakahaere pumau mō ngā wāhi iti, me te karanga kia mahi i mua i te whakahoutanga puta noa i te EU |
| Jul 2025 | Ka whakakorea e te Hononga o Amerika te whakawāteatanga de minimis mō ngā tuku mai i Haina i raro iho i te $800 |
| Nov 6, 2025 | Ka neke a Wīwī ki te whakamutu i te mākete Shein mō ngā hua kua rāhuitia, ā, he hua mōrearea hoki |
| Nov 13, 2025 | Kua whakaae ngā Minita Pūtea o te EU ki te whakakore i te €150 te whakawāteatanga takoha ritenga, e rua tau i mua i te wā i whakaritea |
| Dec 12, 2025 | Kua whakaaetia e te EU te utu ritenga papatahi €3 mō ngā mōkihi katoa i raro i te €150 mai i ngā whenua ehara i te EU |
| Jul 1, 2026 | Ka whai mana te utu tāke utu-papatahi €3 ki ngā mōkihi iti-uara katoa e tomo ana ki te EU |
| Rarangi 2026 | Ka whai ake te utu whakahaere mōkihi puta noa i te EU (ka tautoko a Wīwī i te ~€5 mō ia mōkihi) |
Ngā Puna: Ko PPC Land (Whiringa-ā-rangi 2025), SupplyChainBrain (Hakihea 2025), WWD (Whiringa-ā-rangi 2025), me Ecotextile News (Hakihea 2025) ēnei puna katoa.
He nui te tautoko tōrangapū mō ēnei nekehanga, e whakaatu ana i te tino pouri o ngā kaihokohoko me ngā kaihanga ture o Ūropi. I whakatauhia tata ki te rua hautoru o ngā mōkihi iti te uara e tae mai ana ki te EU i whakahekehia te uara mō ngā take taake. He utu nui tēnei mahi mā ngā kāwanatanga, ā, he mea uaua ki te aromatawai tika i te mōrearea. I kī te kāwanatanga o Wīwī ahakoa he iti noa te taake ā-motu €2 mō ngā mōkihi iti, ka hua mai pea he €500 miriona ia tau, e whakaatu ana i te nui o te rahinga.
Kua whiua tika hoki a Shein e Parani mō te takahi i te ture. I te Whiringa-ā-rangi 2025, i ngana te kāwanatanga o Parani ki te kati i te mākete o Shein nā te mea i hoko atu i ngā mea kāore i raro i te ture. I te whakatūnga o Shein i tana toa tūturu tuatahi ki Parī i te mutunga o te tau 2025, i roto i te toa hokohoko rongonui o BHV, i puta ngā whakahē me te whakahē tōrangapū, ā, i kaha ake ai te pēhanga ki ngā kaihanga ture. Ko te urupare a Parani kua mahi hei tauira mō ngā mahi puta noa i te EU, me te angitu o Parani ki te akiaki kia tere ake te kaupapa whakahou tikanga a te poraka katoa.
Te Ahu o te Utauta Moana: He Huringa Hou
Ko te nuinga o ngā wā, ko te uta rererangi a Temu rāua ko Shein mō ā rāua tuku tika ki te kaihoko, engari kei te tīmata ngā ture me ngā utu ki te akiaki i ngā papaaho e rua, me te umanga hokohoko ipurangi puta noa i te rohe, ki tētahi huarahi uaua ake, maha-momo huarahi e uru ana ki te uta moana me ngā whare putunga ā-rohe o Ūropi.
Ka tīmata te pakaru o te ōhanga o te rere i ia ota takitahi mai i Shenzhen ki Parī i te mea ka ngaro te whakawāteatanga de minimis, ā, ka piki ake te utu mō ia mōkihi. Kei te whakapau moni ngā papaaho e rua ki te whakarite i ngā taonga ki ngā pokapū whakatutuki i Ūropi kia taea ai te tuku i te maero whakamutunga mai i roto i te EU, kaua mai i Haina. He nui ngā pānga o tēnei huringa ki ngā raina utanga moana mai i Haina ki Parani. Engari i te tuku mano tini o ngā tuku rererangi takitahi, ka piki haere pea ngā taonga i roto i ngā ipu moana nui ki ngā pokapū tohatoha Ūropi, kātahi ka tukuna ki roto i te motu. Koinei te ariā kotahi kua whakamahia e Amazon me ētahi atu toa pouaka nui mō te wā roa.
Kua roa te kōrero a te hunga o te umanga mō te pai o te whakarerekētanga a Temu i ana mahi kawe. I te wā i whakapiki ake ai te US i ngā taripa, i tere te whakarerekētanga a Temu i tana taupānga US ki te whakaatu i ngā taonga e rongoa ana i roto i ngā whare o Amerika, ā, i hanga he huringa nui ki tana mekameka tuku taonga o Amerika. E whakapono ana ngā kaitātari ka rite te urupare a Ūropi ina whai mana te taake €3 mō ia mōkihi i te Hūrae 2026. Ka whakamahia e Temu tōna ngāwari whakahaere ki te pupuri i ngā utu kia iti, kia iti hoki ngā utu mō ngā kaihoko.
He iti ake ngā kōwhiringa a Shein. Kāore tana tauira whakaputa—te hanga puranga iti i runga i ngā raraunga ia wā-tūturu—e mahi tahi me te whare putunga nui nā te mea ko ngā mea kua hokona kē anake ka hangaia. Hei pupuri i ngā taonga i roto i ngā whare putunga Wīwī, me matapae koe i te nui o te tono i mua i te wā, he mea e rerekē ana ki te whakaaro matua kei muri i te huarahi a Shein. E tumanakohia ana ka tangohia e te kamupene tetahi wāhanga o ngā utu mō ia mōkihi, ka tukuna atu ētahi o ngā pikinga ki ngā kaihoko, me te whakaae ki ngā tawhē hua iti iho, kaua ki te whakarerekē i te āhua o tana mahi pakihi.
Ko te tirohanga whānui mō te ara utanga i waenganui i a Haina me Parani he panoni puhoi engari he mea nui i roto i te ranunga o ngā momo huarahi. Ka noho tonu te utanga rererangi hei mea tino nui mō ngā kāwai e aro nui ana ki te wā me te ia o ngā momo huarahi. Heoi anō, e matapaetia ana ka whānui ake te ōwehenga hokohoko a ngā utanga moana i waenganui i a Haina me Parani i te mea ka urutau ngā kamupene hokohoko ipurangi me ā rātou kaiwhakarato ki ngā āhuatanga ōhanga hou o te urunga atu ki te mākete Pākehā.
Te Horopaki Whānui: Te Piki Ake o ngā Kaweake Haina ki Ūropi
Kāore e taea te tino mārama ki te awe o Temu me Shein ki ngā utanga i waenga i a Haina me Parani me te kore e titiro ki ētahi atu āhuatanga. He wāhanga tēnei o te pikinga nui ake o ngā kaweake Hainamana ki Ūropi, e akiakihia ana e ētahi āhuatanga e mahi tahi ana. I te tau 2025, i piki te nama tauhokohoko a te EU ki Haina ki te €359.3 piriona, he pikinga 20% mai i te €304.5 piriona i te tau 2024. I ngā marama tuatahi e rua o te tau 2025, i piki ake ngā kaweake Hainamana ki te EU mā te 28%.
Ko tētahi take nui mō tēnei tere tere ko te korenga o ngā taonga Hainamana e tukuna ki te mākete o Amerika, nā te mea kua tino utu nui te kaweake i ngā momo taonga maha nā ngā taripa teitei. Kua heke te kawemai mai i Haina mā te 11% i te Hononga o Amerika, koinei anake te whenua nui e pena ana. Kua tangohia e ngā mākete o Ūropi ngā taonga tāpiri. Kei te arai a Wīwī i tēnei huarahi hokohoko nā te mea he pokapū nui ia mō ngā mahi kawe waka, me Charles de Gaulle hei pokapū nui mō ngā utanga rererangi, me Le Havre me Marseille hei tauranga utanga moana nui.
Kua ara ake ngā whatunga whare putunga kore mana i te taha o ngā mahi whakahaere mana a Temu rāua ko Shein, ā, kua tāpirihia he paparanga anō ki te āhuatanga. I te mea kua nui rawa te tono mō te hokohoko ipurangi Hainamana i Ūropi mō te wāhi whare putunga mana e wātea ana, ka tīmata ngā mema o te iwi Hainamana i Parani me ētahi atu whenua Ūropi ki te huri i ō rātou kāinga me ngā whare o waho hei pokapū whakatutuki kore mana. I te marama o Hune 2025, i kīia i roto i te rā kotahi, neke atu i te 300 ngā panui e rapu ana i ngā kaimahi whare putunga whānau i puta ki te pae pāpāho pāpori Hainamana Xiaohongshu. Ka taea e ngā kaimahi te whiwhi ki te €4,500 ia marama i te tātari, te tapanga, me te tuku mōkihi mō te €1.16 ia. E whakaatu ana tēnei paparanga whakahaere kore mana i te nui o te tono kua hipa ake i ngā hanganga o nāianei.
Te Whakatere i te Whenua Utauta Hou me te Hoa Whakahaere Tika
Ehara i te mea ko ngā panonitanga e kōrerohia ana i roto i tēnei tuhinga he tautohe kaupapa here noa iho mā ngā waitohu, ngā kaihanga, me ngā kaihoko hokohoko ipurangi e mahi ana i te ara uta i waenganui i a Haina me Parani. He raruraru tūturu ēnei me whakatau tonu. Ko te whakakore i ngā paerewa de minimis a te EU, te whakarerekē i te kaha o ngā utanga rererangi, te tipu o ngā whare putunga ā-rohe, me ngā paearu hou mō te tutuki i ngā tikanga tuku taonga e hiahiatia ana he mōhiotanga whakahaere e kore e nui atu i te tuhi noa i tētahi tuku.
Koinei tonu te momo āhuatanga e whakaatu ai ngā tohunga whakahaere waka whakawhiti-rohe mātau i tō rātou uara. Ko Topway Shipping, kei Shenzhen, Haina te turanga, he kaiwhakarato ngaio mō ngā otinga whakahaere waka mō te hokohoko ipurangi whakawhiti-rohe mai i te tau 2010. Neke atu i te 15 tau te tohungatanga tika o te hunga i tīmata i te kamupene ki ngā whakahaere waka o te ao me te whakawātea i ngā tikanga tuku taonga. He nui ā rātou mōhiotanga mō te neke taonga mai i tētahi wāhi ki tētahi wāhi, te penapena i aua taonga ki tāwāhi, te whakawhiti i ngā tikanga tuku taonga, me te tuku i aua taonga ki te huarahi whakamutunga.
I te mea e rerekē ana te utanga i waenga i a Haina me Ūropi nā ngā ture hou, ngā huringa o te kaha, me ngā nekehanga rautaki a ngā papaaho pēnei i a Temu me Shein, ka tukuna e Topway Shipping ngā ratonga utanga moana FCL (utaina ipu katoa) me te LCL (utaina ipu iti iho i te utaina ipu) mai i Haina ki ngā tauranga nui o te ao, tae atu ki ngā tauranga nui o Wīwī. Mā te hoahoa ratonga ngāwari a Topway ka hoatu ki ngā pakihi te hanganga me te mōhiotanga ki te huri mai i ngā utanga taumaha-rangi ki ngā utanga moana utu-pai, ki ngā taonga rānei kua whakaritea i mua i ngā pokapū whakatutuki i Ūropi i mua i te huringa o te utu 2026.
Ka puta mai ngā raruraru me ngā tūponotanga i ngā panonitanga ki ngā ture ka puta i te tau 2026. I te piki haere o te mākete, ko ngā kaihoko e hanga panoni wawe ana—pērā i te whakawhanake i ngā hanganga kawemai e tutuki ana i ngā whakaritenga, te tirotiro i ngā utanga moana mō ngā taonga kāore e aro nui ki te wā, me te mahi tahi me ngā kamupene kawe waka e mōhio ana ki ngā ture tikanga Pākehā—ka pai ake te whakataetae. He hoa pai a Topway Shipping mō ngā kamupene e hiahia ana ki te whakarerekē i tā rātou rautaki kawe waka mai i Haina ki Parani nā te āhuarangi hou. Nā te mea he nui ngā wheako o Topway Shipping ki te whakakore tikanga me ngā ara kaipuke Pākehā.
Opaniraa
Nui atu i ngā whakaaetanga hokohoko, i ngā whakahoutanga kaupapa here rānei o ēnei rā tata nei, kua hurihia e Temu rāua ko Shein te rere o ngā taonga i waenganui i a Haina me Parani. Nā rāua i hanga te ara uta rererangi i waenganui i a Haina me Parani hei tetahi o ngā ara tino pukumahi o te ao, i pakaru te hanganga mēra i hangaia hei whakahaere i ngā nui noa o ngā mēra, i whakaatu i te ngoikore nui o te pūnaha tikanga de minimis o Ūropi, ā, i akiaki i ngā kaiwhakahaere i ngā taha e rua o te Moana Ataratiki ki te mahi i ngā mahi ohorere.
Kei te huri te urupare a ngā kaiwhakahaere i te ōhanga o te hokohoko ipurangi puta noa i ngā rohe. Ka tīmata te utu ritenga utu-papatahi €3 a te EU i te 1 o Hūrae, 2026, ā, e matapaetia ana ka nui ake te utu whakahaere i muri mai i te tau. Ko te tikanga tēnei kāore e taea e Wīwī te kawemai i ngā mōkihi iti me te kore e utu taake. Ka huri a Temu rāua ko Shein. Kua whakaatu rāua ka taea e rāua te ngāwari i roto i ā rāua mahi, he mea e whakaitihia ana e ngā kaiwhakahaere. Engari ko te tikanga o te huringa he nui ake te tuku kaipuke ma te moana, he nui ake te wāhi rokiroki i Haina, me te pūnaha kawe waka maha-ara uaua ake mō te huarahi Haina-ki-Wīwī.
He mārama te karere mō ngā pakihi o tēnei mara: ka tere tonu te huri o tēnei mākete. Me mōhio koe ki ngā āhuatanga e whakarerekē ana i a ia, pērā i ngā mahere tūāpapa hokohoko ipurangi Hainamana, te whakatinanatanga o ngā tikanga tuku iho a te EU, me te hurihanga hokohoko ā-ao. Koinei te mātauranga taketake e hiahiatia ana e koe hei whakatau i ngā kōwhiringa whakahaere tika. Ko ngā hononga tika, ngā rautaki momo waka, me ngā kaiwhakarato whakahaere tika me te wheako tūturu ki te whakakore tikanga tuku iho, te utanga moana, me te tohatoha i Ūropi te mea nui ki te angitu.
FAQs
P: He aha i noho ai a Wīwī hei pokapū mō ngā mahi kawe waka a Temu me Shein i Ūropi?
A: Ko Parani tētahi o ngā mākete nui rawa atu o te EU mō ngā taonga me ngā ratonga. He home ki te Taunga Rererangi o Paris Charles de Gaulle, he pokapū nui mō ngā utanga rererangi, ā, koia hoki te huarahi matua mō ngā mōkihi hokohoko ipurangi Hainamana ki Ūropi. Nā te nui o te mākete, te pai o ngā mahi kawe taonga, me te kaha o te tūnga ture, kua noho hei pokapū mahi nui, hei pokapū tōrangapū hoki mō te urupare a Ūropi ki te pikinga o ngā mōkihi Hainamana.
P: He aha tonu te ture de minimis a te EU, ā, he aha te hiranga o te whakamutu i tēnei ture mō ngā rerenga utanga?
A: Nā te ture de minimis a te EU i tuku ngā mōkihi iti iho i te €150 te uara kia uru mai me te kore e utu i ngā utu tikanga. I whakamahia e Shein rāua ko Temu tēnei i runga i te tauine nui mā te tuku miriona o ngā ota takitahi mai i ngā wheketere Haina. Mā te tango i tēnei i te Hūrae 2026 me te tāpiri i te taake tikanga papatahi €3 ki ia mōkihi iti te uara ka pā ki te utu o te tuku taonga mā te rangi, ā, ka tere ake te neke ki te uta nui o te moana me te pupuri i ngā taonga whare putunga o Ūropi.
P: Ka kino ake rānei te āhua o te utanga i Parani nā runga i ngā taripa a te US mō ngā taonga Haina?
Āe, tera pea. Kua whakatakotohia e te US he taake teitei ki runga i ngā kawemai katoa a Haina, ā, kua tangohia atu hoki tana ake whakakorenga de minimis. Ko te tikanga o tēnei he iti ake te mākete o ngā kaihoko Hainamana i te US. Ko ētahi o ngā rahinga kaweake kua hurihia kei te haere ki Ūropi, ā, ka kino ake te āhua o ngā mahi kawe me ngā tikanga i Parani. I whakaū tuwhera a Eric Lombard, te Minita Pūtea o Wīwī, i ēnei āwangawanga mō te hurihanga o te hokohoko. I whakanui ia ko te tauhohenga kaupapa here a Wīwī he mea hei tiaki i ngā kaihoko me ngā pakihi i Parani, ahakoa te whakatau a te US ki te mahi.
P: Me pēhea te urutau a ngā kaihoko e tuku ana i ngā kaipuke mai i Haina ki Parani ki ngā huringa ture o te tau 2026?
A: Ko ngā kaupapa matua ko: te hanga i ngā hanganga kawemai e tutuki ana i ngā tikanga ā-ture i mua i te whakatinanatanga o te utu o Hōngongoi 2026; te aromatawai mēnā he pai ake te ōhanga o ngā waeine mō te utanga moana me te whakaritenga-mua a Ūropi i te tuku tika mai i te rangi; te whakarite kia tutuki te haumaru o te hua ki ngā paerewa o te EU hei karo i ngā mōrearea whakatārewatanga mākete; me te mahi tahi me ngā kaiwhakarato ratonga kawe waka mohio kua whakatūria he tohungatanga ki te whakakore tikanga ā-ture me ngā āheinga aratau ngāwari mō te ara whakawhiti mai i Haina ki Ūropi.
P: He rautaki whakahaere tika te utanga moana mai i Haina ki Parani mō te hokohoko ipurangi?
A: Kei te piki haere te hiahia o ngā kaihoko ki te uta moana mō te hunga kua rite ki te whakarite i ngā taonga ki ngā pokapū whakatutuki taonga o Ūropi, me ngā kāwai hua kāore e hiahiatia kia tukuna tonutia. Nā te mea kei te piki haere te rerekētanga utu i waenga i te uta moana me te uta rangi i raro i ngā pūnaha utu hou mō ia pēke. Ka taea e te uta moana FCL me te LCL mai i ngā tauranga nui o Haina ki Le Havre, ki Marseille rānei, me te tohatoha ā-rohe mai i ngā whare putunga o Ūropi, te whakarato i ngā utu iti me ngā wā tuku tere ki te US. Nā tēnei ka waiho hei kōwhiringa rautaki nui mō ngā kaihoko e whakarerekē ana i ā rātou tauira whakahaere taonga mō te wā i muri i te de-minimis.
