Kugulitsa kwa Amazon kwa 2025 Black Friday ndi Cyber Monday kudzakhala kwa masiku 12, ndipo ogulitsa Green Label adzalandira zopindulitsa zina.
Mu 2025, chochitika chofunikira kwambiri pachaka pamalonda amalonda odutsa malire chidzakhalanso malonda aku Amazon Black Friday ndi Cyber Monday (BFM). Amazon yanena kuti kugulitsa kwa chaka chino kudzakhala kwa masiku a 12, kuyambira November 20 mpaka December 1. Ichi ndi njira ina yanzeru ndi nsanja kuti apititse patsogolo malonda ndi kusintha mitengo ya kutembenuka.
Amazon idawonetsanso momveka bwino kuti ogulitsa Green Label omwe adachita bwino pakukwezedwa kugwa apeza kuchuluka kwa magalimoto komanso mitengo yabwino yosinthira pa BFM. Izi zinasonyeza kuti nsanjayo inkafuna kufulumizitsa kusintha kobiriwira kwa bizinesi yapadziko lonse ya e-commerce, yomwe inatsegula mwayi watsopano wa kukula kwa amalonda omwe amagulitsa malire.
Lachisanu Lachisanu ndi Cyber Monday ndi masiku awiri akuluakulu apachaka pamalonda odutsa malire.
Lachisanu Lachisanu ndi Cyber Monday ndi maholide ofunika kwambiri ogulitsa ku US ndi Europe; chifukwa chake, zikuwonekeratu kuti amapeza ndalama zingati. eMarketer akuti malonda a e-commerce aku US pa Black Friday ndi Cyber Monday mu 2024 atha kupitilira $39 biliyoni, chiwonjezeko cha 8.3% kuposa chaka chatha. Amazon idzakhalabe ndi zoposa 40% za msika.
Amazon yapangitsa kuti malonda ake azikhala nthawi yayitali chaka chino, kuchokera pakugulitsa kwakanthawi kochepa kwa masiku 3 mpaka 5 azaka zam'mbuyomu mpaka masiku 12 athunthu. Zolinga zake ndi zomveka bwino:
- Kupatsa makasitomala nthawi yochulukirapo yogula ndikupanga "kugula kophulika" kusakhale kovuta pamayendedwe ndi kuwuza;
- Kupatsa ogulitsa malo okulirapo olimbikitsa, zomwe zimathandiza mabizinesi ang'onoang'ono ndi apakatikati kuti apitilize;
- Kupikisana kwabwinoko ndi masitolo a njerwa ndi matope, zomwe zimatsogolera ku "kuwonetsetsa kosalekeza-kuyitanitsa kambiri-kubwereza kugula" kamvekedwe.
Izi zikutanthauza kuti Black Friday salinso "mgwirizano wanthawi imodzi." M'malo mwake, ndi kampeni yokhazikika yomwe imatha milungu yopitilira iwiri. Kwa ogulitsa, kukulitsa mabizinesi awo, kuyika pambali ndalama zotsatsa, komanso kubwera ndi mapulani otumiza ndi kuwerengera zonse zidzakhala zovuta zatsopano.
2. Green Certification (Amazon Green Label): The New Key to Traffic
Chochitika chogulitsa kugwa kwachaka chino chinali chopambana kwambiri kwa ogulitsa omwe ali ndi Amazon Green Label (Sustainability Certification):
- Zogulitsa zidakwera ndi 43% mpaka 76% pachaka, popanda ndalama zowonjezera zotsatsa;
- Mitengo yotsatsa idatsika ndi 40%, pomwe magwiridwe antchito a ACOS adakula kwambiri;
- Chiwongola dzanja chambiri chidakwera ndi 13.3%, pomwe malonda adakwera ndi 12.5%.
- Mitengo idakwera ndi 10% mpaka 20%, ndipo kuchuluka kwa anthu omwe amagulanso zomwezo kunali 25% kuposa zomwe zimagulitsidwa nthawi zonse.
Ndizosavuta kuwona zabwino za Green Label:
- 22 malo odzipatulira apamsewu: Zogulitsa za Green Label zimawonekera kwambiri chifukwa zimawonetsedwa patsamba lofunikira, kuphatikiza malingaliro osakira, tsamba lofikira, ndi masamba otsatsira.
- Ubwino wodziwitsa ogula: Kugwiritsa ntchito moyenera zachilengedwe kwakhala kofala ku Europe ndi United States, ndipo zilembo zobiriwira zimakhudza mwachindunji kutembenuka mtima.
- Zambiri zothandizira papulatifomu: Ogulitsa a Green Label apeza 30% yowonjezera pa Black Friday ndi Cyber Monday. Izi zikuyembekezeka kutsogolera kukwera kwa 18% pakutembenuka ndi kuchepa kwa 15% mu CPC.
Mwa kuyankhula kwina, satifiketi yobiriwira sikulinso "chithunzi chamtundu." Zitha kukuthandizani kuti mupeze magalimoto ambiri ndikupanga ndalama zambiri.
3. N'chifukwa chiyani Amazon imaika phindu lalikulu pa satifiketi yobiriwira?
Mogwirizana ndi zomwe anthu padziko lonse lapansi akufuna
Anthu a ku Ulaya ndi ku United States amadziŵa bwino za chilengedwe akamagula zinthu. Kafukufuku wa Nielsen akuwonetsa kuti 66% ya ogula ali okonzeka kulipira zambiri pazinthu zomwe zili zabwino kwa chilengedwe. Mibadwo yaing'ono, monga Generation Z ndi Millennials, ndiyotheka kuvomereza izi.
Kutsatira ndondomeko zandale
Malamulo a EU Green Deal ndi California malamulo a zachilengedwe onse amanena kuti nsanja za e-commerce ziyenera kutenga udindo wochuluka wa chitukuko chokhazikika. Amazon ikhoza kukwaniritsa zofunikira za ndondomeko ndikupeza mwendo pa mpikisano potsatsa satifiketi yobiriwira.
Kusintha nsanja palokha mwa njira
Amazon yanena poyera kwa zaka zambiri kuti ikufuna kusalowerera ndale pofika 2040, ndipo njira imodzi yomwe ikukonzekera kukafika kumeneko ndi kudzera pamalonda obiriwira a e-commerce. Pulatifomuyi idzathandizadi ogulitsa kufulumizitsa kusintha kwawo kobiriwira powongolera magalimoto ndi zinthu.
Chifukwa chake, ogulitsa omwe ali oyamba kupeza ziphaso zobiriwira samangopeza chithandizo chamsewu chamsewu komanso atha kukhala ndi mwayi wampikisano wanthawi yayitali pazaka 3-5 zikubwerazi.
4. Kodi ogulitsa angapirire bwanji mpikisano wa Black Friday?
Ogulitsa akuyenera kusinthiratu njira zawo zogwirira ntchito popeza ali ndi nthawi yotsatsira masiku 12.
1. Sinthani njira yanu yotsatsira kuchokera ku "burst" kupita ku "rhythmic."
Ndondomeko yachizolowezi ya Black Friday imayitanitsa malonda ambiri m'masiku awiri oyambirira, koma chaka chino ndondomeko "yodutsa" iyenera kugwiritsidwa ntchito: kuyesa koyambirira, kuonjezera voliyumu pakati pa sabata, ndikuwonjezeranso kuchotsera.
Mutha kugawa bajeti yanu kukhala 30%, 50%, ndi 20% kuti zinthu ziziyenda bwino. Yang'anani pakupeza anthu kuti agule zolembedwa zobiriwira pogwiritsa ntchito organic traffic patsamba lanu kuti malonda anu aziyenda bwino.
2. Njira Yopangira Zinthu ndi Zogulitsa: Pangani Chitsimikizo Chobiriwira Kukhala Chofunika Kwambiri
Ngati mumagulitsa kale zinthu zomwe zili ndi satifiketi yobiriwira, onetsetsani kuti mwazisunga ndikuwunikira zomwe zimakonda zachilengedwe pamndandanda wanu.
Ogulitsa omwe alibe zobiriwira zobiriwira ayenera kufunsira chiphaso choyenera mwamsanga momwe zingathere kuti ayambe mpikisano m'miyezi ingapo mpaka zaka.
Pankhani yowerengera, ndi bwino kumaliza kusungirako miyezi 2-3 pasadakhale kuti mupewe kutha chifukwa cha kuchuluka kwa magalimoto a Khrisimasi.
3. Mitengo ndi Njira Zotsatsa: Yang'anani pa Malipiro ndi Kubwereza Makasitomala
Deta ikuwonetsa kuti zinthu zobiriwira zobiriwira zitha kuwononga 10% mpaka 20%. Choncho, ogulitsa alibe mindlessly kumenyana mitengo; m'malo mwake, akuyenera kukulitsa luso lawo lolipiritsa ndalama zambiri pogwiritsa ntchito nkhani komanso kutsatsa kwamtengo wapatali.
Komanso, Lachisanu Lachisanu, yang'anani kwambiri pakugulitsa ndikugulitsa kuti anthu agulenso kwa inu.
4. Kupanga mtundu ndikupeza makasitomala kuti azilumikizana nawo
Kuchotsera kwakukulu ndi mwayi wokweza mtundu wanu komanso kukweza malonda.
Munthawi yayikulu yogulitsa, ogulitsa ayenera kugwiritsa ntchito kuchuluka kwa magalimoto kuti alandire ndemanga zambiri komanso mayankho kuchokera kwa ogwiritsa ntchito. Izi zidzawathandiza kukonzekera kumasulira kwatsopano kwa zinthu zawo m'gawo loyamba ndi lachiwiri.
Gwiritsani ntchito malo ochezera a pa Intaneti kuti mulimbikitse malingaliro obiriwira ndikupanga kampani yanu kukhala yodziwika nthawi yomweyo.
V. Mwayi ndi Mavuto
Ogulitsa m'malire akanakhala ndi nthawi yovuta pa malonda a Amazon Black Friday ndi Cyber Monday mu 2025. Mpikisano wa chaka chino si "nkhondo yamtengo wapatali" kapena "nkhondo yotsatsa" monga zaka zapitazo. Ndi nkhondo yathunthu yolimbana ndi magalimoto komanso njira yakukula kwanthawi yayitali.
Mwayi uli mu:
- Kutsatsa kwanthawi yayitali kumapereka mwayi kwa amalonda;
- Kupeza zobiriwira zobiriwira kumabweretsa makasitomala ambiri ndi ndalama;
- Anthu ochulukirapo akuyamba kuganizira za chilengedwe, zomwe zikupangitsa kuti kufunikira kukhala kokhazikika.
Mavuto ndi:
- Pali mikangano yambiri pakati pa ogulitsa, ndipo ogulitsa omwe alibe ziphaso zobiriwira sangawonekere.
- Kukwezeleza kwanthawi yayitali kumafunikira ndalama zambiri, zosungira, ndi kasamalidwe kazinthu;
- Muyenera kukonza bwino njira zotsatsira, kapena zitha kutha mwachangu.
VI. Mapeto
Lachisanu Lachisanu ndi Cyber Monday ndizochitika zapachaka zomwe zimakondwerera ma e-commerce odutsa malire komanso mapulani ndi machitidwe a ogulitsa.
Chitsimikizo chobiriwira chakhala chofunikira kwambiri pampikisano wam'tsogolo chifukwa chamayendedwe a nsanja komanso momwe msika ukuyendera.
Kutsatsa kwa Black Friday chaka chino kudzakhala bwino kwa ogulitsa aku China omwe atha kutsogolera kusintha kobiriwira.
Lachisanu Lachisanu mu 2025 lidzakhala loposa mpikisano wamakasitomala; kudzakhalanso mayeso a eco-ochezeka komanso mabizinesi okhalitsa.
