I-Amazon FBA: Isikhokelo sokuPakisha, ukuLayibha, kunye neNkcazelo yePallet
intshayelelo
Akulula njengokufaka izinto ebhokisini uze uzinike umphathi wempahla ukuze azithumele kwi-Amazon FBA. Izixhobo zokugcwalisa ze-Amazon zizenzekela ngokuzenzekelayo, kwaye ukupakisha, iilebheli, kunye neepallet ozisebenzisayo kufuneka zihlangabezane nemigangatho eqinileyo ukuze iinkqubo zabo zikwazi ukuqokelela, ukugcina, kunye nokuthumela izinto zakho ngokukhawuleza.
Ukuba ukwenza ngokuchanekileyo, ukupakisha nokubhala iilebheli kuya kukhawulezisa iinkqubo zokungena, kwehlise inani lezinto ezonakeleyo, kwaye kukuncede uphephe ukulibaziseka okubizayo okanye ukubuyiselwa kwemali. Ukuba awukwenzi ngokuchanekileyo, ukuthunyelwa kwakho kunokujikwa, kufuneke kulungiswe ngeendleko zakho, okanye kutshatyalaliswe.
Esi sifundo sichaza ezona ndawo zibalulekileyo zokupakisha, ukulebhelisha, kunye neendlela zepallet zeAmazon ngolwimi olulula noluqondakala lula. Uza kufunda oko iAmazon ikufunayo kwinqanaba ngalinye, indlela yokucwangcisa ukupakishwa kwakho, kunye nendlela yokusebenzisana namaqabane anobuchule bezothutho ukunciphisa umngcipheko wakho, ingakumbi ukuba uthumela impahla usuka eTshayina okanye kwezinye iindawo apho kwenziwa khona impahla.
Indlela iAmazon FBA efumana kwaye iphatha ngayo uluhlu lwakho lwezinto
Ngaphambi kokuba ungene kwiinkcukacha, kuyanceda ukuqonda ukuba kwenzeka ntoni xa ukuthunyelwa kwakho kufikelela kwiziko lokuzalisekisa i-Amazon.
Iibhokisi zakho zifika kwilori, ziyathululwa, kwaye ziskenwe kusetyenziswa i-ID yakho yokuthunyelwa. Ibhokisi nganye iyavulwa kwaye iiyunithi ezingaphakathi ziyaskenwa ngokwahlukeneyo. Ukuba ukupakisha kwakho kunye neelebheli zichanekile, iiyunithi zidityaniswa ngokukhawuleza neakhawunti yakho yomthengisi kwaye zifuduselwe kwiibhini zokugcina. Xa umthengi eodola imveliso yakho, iinkqubo zeAmazon zifumana iiyunithi ezikufutshane, zizikhethe kwindawo yokugcina, kwaye zipakishe kwiipakethe eziphumayo.
Ingongoma ephambili kukuba inkqubo yeAmazon yakhelwe kwiibhakhowudi kunye nomgangatho. Yonke iyunithi ebhalwe kakubi, imveliso epakishwe kakubi, okanye ibhokisi engachazwanga kakuhle inyanzela umntu ukuba ayeke aze alungise ingxaki ngesandla. Yiyo loo nto imithetho ye-FBA yokupakishwa kunye ne-pallet ye-Amazon inokuvakala ingqongqo: yenzelwe ukususa izinto ezingaqhelekanga ngesandla.
Iimfuneko zokuPakisha zeFBA kwiiYunithi nganye
Iimfuneko zokhuseleko ezisisiseko
Yonke into oyithumela kwi-FBA kufuneka "ilungele ukuthengiswa" kwaye ikwazi ukumelana nokuthuthwa kwindawo yokugcina impahla exakekileyo. Oko kuthetha ukuba ukupakishwa kweyunithi yakho kufuneka kugcine iimpahla zikhuselekile ngexesha:
- Uthutho oluya kumgama omde, ingakumbi ukuba uthumela kwamanye amazwe.
- Ukubeka izinto kwiipalethi, ukuzibeka ndawonye, nokuzigcina.
- Ukubuyisela izinto kwiipakethe zeAmazon ukuze zithunyelwe.
Iimveliso ezibuthathaka zifuna ukugqunywa ngaphakathi okanye ukupakisha okuthengiswayo okungayi kuphuka xa ubunzima buphantsi. Ukuze kuthintelwe ulwelo ukuba lungavuzi, kufuneka zivalwe kwaye ngamanye amaxesha zifakwe kwiingxowa okanye zisongelwe. Ukuze kuthintelwe ukungcola nokufuma, amalaphu kufuneka afakwe kwiingxowa.
I-Amazon icinga ukuba isixhobo esinye esiwileyo ukusuka esinqeni asiyi kwaphuka okanye sivuza. Ukuba abathengi sele bekhalaza ngokwaphuka, oko kuthetha ukuba iphakheji yakho ephambili ayomelelanga ngokwaneleyo ukusingatha i-FBA.
Iingxowa zePoly, i-shrink wrap, kunye ne-bubble wrap
Izinto ezininzi zifuna umsebenzi ongaphezulu kunokufakwa nje kwiipakethe zazo zokuthengisa. I-Amazon idla ngokufuna ukuba naziphi na izinto ezikhululekileyo, ezingalinganiyo, okanye ezenziwe ngezinto ezingaphezu kwesinye zigcinwe ndawonye njengeyunithi enye. Ezinye zezinto eziqhelekileyo onokukhetha kuzo zezi:
- Iingxowa ezininzi ezithi zinokufunxa amalaphu, izinto zokudlala ezithambileyo, okanye iziqwenga ezininzi ezincinci.
- Nciphisa i-wrap ukuze ufumane ii-bundles okanye ii-multi-packs ukuze zingasuswa ngokulula.
- Sebenzisa isigqubuthelo seebhamu ukukhusela izinto ezibuthathaka njengeglasi, iseramikhi, okanye izixhobo ze-elektroniki ezibuthathaka.
Xa usebenzisa iingxowa zepoly, qiniseka ukuba ujonga ubukhulu, ukucaca, kunye nokuvalwa kweengxowa. Akupheleli nje ekusongeni iingxowa ngokukhululekileyo, kufuneka zivalwe. Ukuba ukuvulwa kwengxowa kukhulu ngokwaneleyo ukuba kube yingozi, kudla ngokufuneka kube nesilumkiso sokufuthanisela ngeelwimi ezifanelekileyo kunye nobukhulu boonobumba.
Iipakethi ezininzi kunye neebhalkhoni
Ukuba uthengisa ipakethi eninzi oyenzileyo, "i-3-Pack ye-XYZ Shampoo," endaweni yomenzi, iAmazon kufuneka iyiphathe njengemveliso enye. Oko kuthetha ukuba ipakethi kufuneka ibonakale ukuba iseti kwaye akufuneki yahlulwe.
Enye indlela elula yokwenza oku kukudibanisa izinto uze uprinte inqaku elingaphandle elithi, “Ithengiswa njengeseti—musa ukwahlukana.” Akukho bhakhowudi enye ye-FNSKU kwinto nganye ngaphakathi kwiphakheji okanye kwiphakheji eninzi.
Iinkcukacha zeCarton kunye neMaster Carton
Inyathelo elilandelayo emva kokupakisha iyunithi ngokuchanekileyo kukufumana ibhokisi enkulu echanekileyo. Le yibhokisi egcina zonke iiyunithi zakho. I-Amazon inemigangatho yemida yomzimba yebhokisi nganye kunye nolwazi oluprintiweyo okanye olulebhelisiweyo kuyo.
Ubungakanani bebhokisi kunye nobunzima
Uninzi lwabathengisi luceba imithetho engqongqo yokuthintela ubunzima, nangona imida ethile inokwahluka ngokweqonga kunye nohlobo lwemveliso. Uninzi lwabantu ngaphakathi kwinkampani lulandela umthetho wokuba iibhokisi eziqhelekileyo mazingabi ngaphezu kweekhilogram ezingama-50 (malunga ne-23 kg), ngaphandle kokuba ibhokisi inento enye enkulu, enzima engenakwahlulwa. Kunzima ukulawula iibhokisi ezinzima kakhulu, kwaye zinokonakala okanye zingabikho phantsi.
Ibhokisi ngokwayo kufuneka yomelele ngokwaneleyo ukuba ibekwe, kwaye kwizinto ezinzima, kusetyenziswa ikhadibhodi ebotshelelwe eludongeni oluphindwe kabini. Musa ukusebenzisa iibhokisi ezineebhakhowudi ezindala okanye iilogo ezivela kwezinye iinkampani kwakhona. Ukuba kufuneka uzisebenzise kwakhona, qiniseka ukuba zonke iileyibhile ezindala zigutyungelwe ngokupheleleyo.
Ukupakisha kwangaphakathi kunye nokuzaliswa kwento engenanto
Kufuneka uthintele iiyunithi ukuba zingashukumi kwaye zingatyibiliki ngaphakathi kwebhokisi. Sebenzisa isigqubuthelo esifanelekileyo, njengephepha lekraft, imiqamelo yomoya, okanye ifoam. Ukuzalisa ibhokisi kakhulu kangangokuba amaqhuma aphezulu mabi njengokungayizalisi ngokwaneleyo. Zombini zenza iipallet zingazinzi kwaye ziphakamisa amathuba okonakala.
Zama ukwenza indlela opakisha ngayo yonke into ekwiibhokisi zakho ifane ngalo lonke ixesha. Oku kunceda ukusasaza ubunzima ngokulinganayo kwaye kuthintele iiyunithi ukuba zingatyumzana.
Isishwankathelo seelebheli zebhokisi
Ibhokisi nganye ye-FBA kufuneka ibe nelebheli ecacileyo ethi:
- I-ID yepakeji kunye ne-ID yokuthunyelwa kwe-FBA (eyenziwe kwi-Amazon Seller Central).
- Iilebheli ezikwiibhokisi ezinokuskenwa kwaye zihambelane nesicwangciso sokuthunyelwa.
- Ukuba ibhokisi inzima kakhulu kwimarike yakho, kufuneka ibe nezilumkiso ezifana nokuthi “Iqela liphakamisa” okanye “Inzima.”
Kukwangumbono olungileyo ukupapasha umxholo webhokisi (i-SKU kunye nobungakanani) ngolwimi olulula. Iinkqubo zeAmazon azidingi oku ukuze zifumaneke, kodwa zikunceda wena kunye neqabane lakho lezothutho ukuba nijonge ukuthunyelwa ngokukhawuleza.
Nantsi indlela elula yokuhlela uluhlu lwakho lwangaphakathi lwebhokisi:
| umcimbi | Ukuziqhelanisa okucetyiswayo |
|---|---|
| Ubunzima beCarton | Gcina phantsi komda oqhelekileyo we-FBA kwimarike yakho, ngaphandle kokuba kukho iyunithi enye enzima |
| Ubungakanani beCarton | Akukho bukhulu obukhulu ngaphandle kohlobo lwemveliso oluhambelanayo |
| Izinto zekhathoni | Ikhadibhodi eqinileyo ebotshelelweyo, akukho mabhokisi abhityileyo abuthathaka aphinda asetyenziswe |
| I-cushion yangaphakathi | Ukuzaliswa kwesithuba esaneleyo, akukho ndawo ingenanto igqithisileyo |
| Iileyibhile/iimpawu ezindala | Isusiwe ngokupheleleyo okanye igqunyiwe |
| Ileyibhile yebhokisi yeFBA | Ishicilelwe ngokucacileyo kwaye isetyenziswa kwindawo ethe tyaba |
| Ileyibhile ethi “Enzima” okanye “Iqela eliphakanyisiweyo” | Yongezwa xa kufuneka ngokwemithetho yokhuseleko lwendawo |
Iimfuneko zokulebhelisha: Iibhakhowudi, iilebheli zebhokisi, kunye neelebheli zesilumkiso
Ukubhala ilebheli yeyona nxalenye ibalulekileyo yokuthobela i-FBA. Ukuba iilebheli zakho azikho, kunzima ukuzifunda, okanye zikwindawo engafanelekanga, neebhokisi ezipakishwe kakuhle zinokungafunwa okanye zilibaziseke.
Iibhakhowudi zenqanaba lemveliso
Yonke iyunithi ye-FBA kufuneka ibe nebhakhowudi eyahlukileyo enokuskenwa. Ezona zinketho zixhaphakileyo zezi:
- Iibhakhowudi ezivela kumenzi (UPC, EAN, ISBN).
- Iilebhile ze-Amazon FNSKU zikhethekile kwiakhawunti yakho yomthengisi.
Abathengisi abaninzi babeka iikhowudi ze-FNSKU kuzo zonke izinto zabo, ingakumbi xa besebenzisa i-barcode efanayo yomenzi nabanye abathengisi okanye befuna ukugcina uluhlu lwabo lwahlukile kwabanye.
Ileyibhile yakho yebhakhowudi kufuneka:
- Printa ngesisombululo esiphezulu, ubuncinane i-300 dpi.
- Sebenzisa i-inki emnyama kwimvelaphi emhlophe emnyama ngokwaneleyo.
- Yibeke kwindawo ethe tyaba elula ukuyiskena.
- Musa ukuyibeka phezu kwemithungo, iigophe, okanye iikona.
Ukuba imveliso yakho sele inebhakhowudi yomenzi kwaye endaweni yoko usebenzisa i-FNSKU, kufuneka uyifihle okanye uyikhulule ibhakhowudi endala ukuze kungabikho ngxaki xa uskena.
Iibhokisi kunye neelebheli zokuthunyelwa
I-Seller Central yenza iilebhile zebhokisi zemithwalo engenayo ye-FBA ene-ID yokuthunyelwa kunye nolunye ulwazi malunga nendlela yokufika apho. Kufuneka ufake ilebhile yebhokisi eyahlukileyo kwibhokisi nganye kwimpahla yakho.
Eyona ndlela ilungileyo yokwenza oku kukubeka ezi lebhile kumacala amabini ebhokisi akufutshane, kodwa kungekhona kwiimbombo okanye kwiikona. Oku kuvumela abasebenzi bevenkile ukuba baskene ibhokisi kwiikona ezahlukeneyo ngaphandle kokuyihambisa kakhulu.
Uya kufuna neelebheli zepallet (ezenziwe kwiSeller Central) ezibonisa ukuba ipallet iyinxalenye yokuthunyelwa ukuba ifakwe kwipallet. Abantu badla ngokubeka ezi lebheli zepallet kuwo onke amacala omane epallet, kwinqanaba lamehlo.
Abathengisi abaninzi bacinga ngeelebheli ezikwimigangatho emithathu ukuze zibancede bahlale becwangcisiwe ezingqondweni zabo:
| Uhlobo lweleyibhile | Isetyenziswa Ku | Injongo |
|---|---|---|
| Ibhakhowudi yeyunithi | Imveliso nganye nganye | Chonga iyunithi nganye ethengiswayo kwisitokhwe |
| Ileyibhile yebhokisi yebhokisi | Ibhokisi yokuthumela ngenqanawa | Tshatisa ibhokisi nokuthunyelwa kwe-FBA ethile kunye ne-ID yebhokisi |
| Ileyibhile yephalethi | Ukuthunyelwa ngePallet | Chonga ipalethi ekuthunyelweni ukuze uyifumane |
Isilumkiso, iingozi, kunye neelebheli zokuthobela imithetho
Ezinye iimveliso zifuna iilebheli ezongezelelweyo, ezifana nezi:
- Izilumkiso malunga nokufuthaniseka kwezinto ezikwiingxowa zepoly.
- Izilumkiso malunga neengozi zeebhetri ze-lithium kunye nezinye iindlela zobuchwepheshe.
- Imiyalezo ethi “Ebuthathaka,” “Eli cala liphezulu,” okanye “Musa ukuyibeka” apho ifuneka khona.
Ezi azizozinto ezikhethwa yiAmazon kuphela; uninzi lwazo lufunwa ngumthetho okanye ngumthwali. Ukuba imveliso yakho ineebhetri, ulwelo, ii-aerosols, okanye ezinye iindawo ezinokuba yingozi, qiniseka ukuba zonke iilebheli zilandela imithetho yothutho ngokusebenzisana ngokusondeleyo nomnikezeli wakho wezothutho kunye nomthwali.
Iinkcukacha zePallet zeAmazon FBA
Xa uthumela izinto ezininzi okanye ngempahla yolwandle, iibhokisi zakho zihlala zifakwa kwiipallet ngaphambi kokuba zifike eAmazon. Iinkcukacha zepallet zibalulekile kuba zimisela ukuba iAmazon ingakwazi ukuhambisa, ukugcina, kunye nokukhupha iimpahla zakho lula kangakanani.
Uhlobo lwepalethi kunye nobukhulu
Uninzi lweziko zokufezekisa iAmazon zifuna iipalethi eziqhelekileyo ezingama-40 × 48 intshi (malunga ne-100 x 120 cm) ezenziwe ngomthi kwaye zikwimeko entle. Iipalethi akufuneki ziqhekeke, zibe nezikhonkwane eziphuma kuzo, okanye zingcoliswe yioyile okanye ezinye izinto.
Ipallet kufuneka yomelele ngokwaneleyo ukuba ibambe wonke umthwalo ngaphandle kokugoba. Ezinye iimarike zithanda iipallet zokungena ezineendlela ezine kuba zivumela iiforklift kunye neepallet jacks zifike kuzo zivela macala omabini.
Ukubeka inqwaba, ubude, kunye nobunzima
Ufanele ubeke iibhokisi zakho kwiileya ezizinzileyo nezilinganayo. Musa ukubeka izinto ngendlela "yephiramidi", apho amanqanaba aphezulu emancinci kunezantsi. Oku kwenza izinto zingazinzi kwaye kuchithe indawo.
I-Amazon kunye nezinye iinkampani ezininzi zinciphisa ubude beepallet, kuquka neepallet ngokwazo. Ixabiso lokucwangcisa elikhuselekileyo lidla ngokuba phakathi kwe-1.5 kunye ne-1.8 yeemitha (kubandakanya nepallet), kodwa kufuneka uhlale ujonga imiqathango echanekileyo yomphathi wakho kunye nemarike.
I-shrink wrap kufuneka isongwe kakuhle kwi-pallet, ibambe zonke iibhokisi kunye. Kufuneka kubekho i-wrap eyongezelelweyo ezantsi ejikeleza i-pallet deck ukuze iibhokisi zihlale zisendaweni yazo. Ukusebenzisa iibhodi zeekona okanye iintambo kunokwenza ukuthunyelwa kwamanye amazwe kuzinze ngakumbi.
Nantsi ingqwalasela esisiseko yoko unokukulindela kwi-pallet eqhelekileyo xa uceba (soloko ujonga kwi-Amazon kunye ne-courier ukuqinisekisa):
| Icala lePallet | Ulindelo Oluqhelekileyo (Umzekelo) |
|---|---|
| Ubungakanani bePallet | Ipalethi yomthi eqhelekileyo engama-40 x 48 intshi |
| ukungena | Kukhethwa indlela yokungena ngeendlela ezi-4 |
| Ukuphakama okuphezulu kwepallet | Cwangcisa umda wendawo yokugcina impahla/yokuthwala impahla, kuquka ipalethi |
| Ubunzima bepallet enkulu | Ngaphakathi kwemida yokuphatha impahla kunye neyokuphatha impahla ye-Amazon |
| Ulungiselelo lwebhokisi | Iileya ezilinganayo, akukho overhang enzima okanye i-pyramid stacking |
| Ukusonga | Isongelo esincinci esiqinileyo, esinamathele kwipalethi, iilebheli ziyabonakala |
| Iileyibhile zePallet | Ifakwe kuzo zonke iicala ezine, kubude bokuskena |
Iipallets ezixutyiweyo kunye ne-single-SKU
Xa kukho ii-odolo ezininzi, iAmazon idla ngokuthanda iipallet ze-single-SKU. Oko kuthetha ukuba ibhokisi nganye kuloo pallet ine-SKU enye kuphela. Oku kuyakhawulezisa ukufunyanwa kwaye kwenza kube nzima ukuba iimpazamo zenzeke, ingakumbi kwiimpahla ezifunwa kakhulu.
Ukuba awuthumeli kakhulu, ungathumela iipallets ze-SKU ezixutyiweyo, ezinee-SKU ezahlukeneyo kwipallet enye. Kwimeko enjalo, ukulebhelisha okuchanekileyo kunye nolwazi oluchanekileyo malunga nokupakishwa kubaluleke ngakumbi.
Ukuphepha Iimpazamo Eziqhelekileyo Zokuthobela I-Amazon FBA
Kwanabathengisi abakhe bakwenza oku ngaphambili ngamanye amaxesha baba nengxaki ngeepallet zeFBA kunye nokupakishwa. Ungonga ixesha nemali ngokufunda kwezi ndlela kuba zenzeka kwiinkampani ezininzi.
Impazamo eqhelekileyo kukuvumela abathengisi bathumele "njengoko beqhele ukwenza" ngaphandle kokubanika imiyalelo ecacileyo ye-FBA. Ukuze bonge ixesha, abathengisi banokukhetha iibhokisi ezinkulu, bangayinaki indawo eziya kuyo iileyibhile, okanye badibanise ii-SKU ngokungacwangciswanga. Ukuba awubaniki imiyalelo echanekileyo yendlela yokupakisha nokulebhelisha izinto, ngokusisiseko ushiya ithuba lokuba baya kulandela imithetho.
Enye ingxaki eqhelekileyo kukuba inani leebhokisi alisoloko lifana. Umzekelo, ibhokisi enye inokuba neeyunithi ezingama-60 ze-SKU efanayo kwaye enye ibhokisi inokuba neeyunithi ezingama-72, kodwa akukho ngxelo icacileyo yokuba yeyiphi. Oku kwenza kube nzima kakhulu ukwenza nokujonga ukuthunyelwa kwiSeller Central, kwaye kuphakamisa amathuba okuba kwenzeke iimpazamo xa izinto zifunyenwe.
Kuqhelekile ukwenza iimpazamo ngeepallet. Iibhokisi ezixhonywe phezu komphetho, ukusonga okubuthathaka, kunye neepallet ezingaqhelekanga zonke zinokubangela umonakalo ngexesha lokuthunyelwa okanye zibangele ukuba ukuthunyelwa kungavunyelwanga edokini. Ukuba iipallet zakho ziyawa, iAmazon okanye inkampani yakho inokukuhlawulisa ukuba uzilungise, kwaye kusenokufuneka ulinde iintsuku okanye iiveki ukuze ufumane iodolo yakho.
Okokugqibela, abathengisi abaninzi abaqondi ukuba kubaluleke kangakanani ukuba neelebheli ezifundekayo nezilula ukuziskena. Ukuba iiprinti ziphantsi, iibhakhowudi zimdaka, iilebheli zikwimida, okanye iilebheli zigqunywe yifilimu eyoluliweyo, abasebenzi beAmazon basenokungakwazi ukuziskena. Xa oko kusenzeka, iiyunithi zinokumiswa ukuze kwenziwe uphando ngesandla okanye zibhalwe njengezingenakuzalisekiswa.
Ukwenza umgangatho osisiseko, obhaliweyo we-FBA wokupakisha nokuwunika umthengisi wakho kunye neqabane lakho lezothutho yeyona ndlela ilungileyo yokuphepha ezi ngxaki. Olu xwebhu kufuneka lubandakanye ulwazi malunga nokulungiselela iiyunithi, ubungakanani beebhokisi, iilebheli kwiibhokisi, imigangatho yeepallet, kunye nokuhlolwa komgangatho ekufuneka kwenziwe ngaphambi kokuba umthwalo uphume kwilizwe ovela kulo.
Ukusebenza neQela lezoThutho loBugcisa: iTopway Shipping
Kumashishini e-e-commerce aphesheya kwemida, ingakumbi lawo athumela esuka eTshayina ukuya kwiindawo zokugcina iimpahla zeAmazon eMelika nakwamanye amazwe, ukuba neqabane lezothutho eliyaziyo into abayenzayo kusenokuba ngumahluko phakathi kokusebenza kakuhle neengxaki eziqhubekayo.
Iqabane elilungileyo liyazi indlela yokuthumela iimpahla kumazwe ngamazwe kunye noko iAmazon ikufunayo. Bangasebenzisana nababoneleli bakho ukucebisa ukupakisha kunye nokufaka iipalethi ezilungileyo, kwaye baqinisekise ukuba ilebheli ichanekile ngaphambi kokuba iimpahla zakho ziphume kumzi-mveliso okanye kwindawo yokugcina impahla ehlanganisiweyo. Oku kunciphisa isidingo sokulungiswa okubizayo kwindawo oya kuyo kwaye kukunceda uphephe ukulibaziseka kwizibuko, kwimida, okanye kwindawo yokugcwalisa impahla.
I-Topway Shipping, eseShenzhen, eTshayina, ibingumboneleli oqeqeshiweyo wezisombululo ze-e-commerce eziwela imida ukusukela ngo-2010. Iqela elisungule linamava angaphezu kweminyaka eli-15 kwi-logistics yamazwe ngamazwe kunye nokususwa kwerhafu, ligxile kwi-US naseTshayina. Ezothutho. Olu hlobo lolwazi luluncedo ngakumbi xa kujongwana nokutshintsha kwemithetho, ukuxinana kweemoto ngexesha lonyaka, kunye neemfuno eziguquguqukayo ze-Amazon.
I-Topway Shipping iphatha zonke iindawo zekhonkco lezothutho, ukusuka ekuthatheni iimpahla zakho kumthengisi wakho ukuya ekuzigcineni kwamanye amazwe ukuze zihlanganiswe okanye zilungiswe, ukucoca izithethe kwilizwe oya kulo, kunye nokuzihambisa kwiindawo zokuzalisekisa iimpahla ze-Amazon okanye kwezinye iindawo ezifanelekileyo. Banikezela ngeenkonzo eziguquguqukayo zomthwalo wesikhongozeli esipheleleyo (FCL) kunye nomthwalo wesikhongozeli ongaphantsi kwesikhongozeli (LCL) wokuthutha ulwandle ukusuka eTshayina ukuya kumazibuko aphambili kwihlabathi liphela.
Inkampani efana neTopway Shipping inokukunceda ucwangcise ukuthunyelwa kwempahla okungabizi nje kuphela kodwa nokuhlangabezana neemfuno ze-Amazon zokupakishwa, ukulebhelisha, kunye neepalethi ngokudibanisa inkonzo ukusuka ekuqaleni ukuya ekupheleni kunye nobuchule obugxile kwi-FBA. Oko kuthetha ukuba akukho zinto zingakoyikiyo, akukho zinto zingako ezingafunwayo, kwaye kukho amava angcono kuwe nakubathengi bakho.
isiphelo
Ekuqaleni, imithetho ye-Amazon FBA yokupakisha, ukulebhelisha, kunye neepallets ingabonakala inzima, kodwa yonke inenjongo ecacileyo: ukunceda ukuzalisekisa izinto ngokukhawuleza, ngokukhuselekileyo, nangokuchanekileyo ekuqhubekeni nokucwangcisa uluhlu lwezinto. Xa iiyunithi zakho zigqunywe kakuhle, iibhokisi zakho zinobukhulu obufanelekileyo kwaye zineelebheli ezifanelekileyo, kwaye iipallets zakho zizinzile kwaye kulula ukuzifumana, ukuthunyelwa kwakho kudlula kwinkqubo ye-Amazon ngaphandle kwengxaki.
Qinisekisa ukuba yonke imveliso ilungele ukuthengiswa, ivaliwe, kwaye inebhakhowudi enokuskenwa yiAmazon ngaphambi kokuba uqale ukuyilungisa kwinqanaba leyunithi. Khetha iingxowa zepoly ezifanelekileyo, i-shrink wrap, okanye i-bubble wrap njengoko kufuneka, kwaye uqinisekise ukuba ii-multi-packs kunye nee-bundles ziphawulwe ngokufanelekileyo njengeziqwenga ezithengiswayo.
Kwinqanaba lekhathoni, qiniseka ukuba ubunzima kunye nobukhulu bufanelekile, sebenzisa iibhokisi eziqinileyo eziqinileyo, kwaye ungasebenzisi ukupakisha okuneebhakhowudi okanye iilogo eziphelelwe lixesha. Kufuneka uprinte iileyibhile zebhokisi ezivela kwiSeller Central ngokucacileyo kwaye uzibeke kwiindawo ezithe tyaba nezibonakalayo ubuncinane kumacala amabini ekhathoni nganye.
Xa uthumela iipalethi, sebenzisa iipalethi zesiqhelo nezomeleleyo, faka iibhokisi kwiileya ezizinzileyo, kwaye uzisonge kakuhle ukuze umthwalo uhlale ixesha elide kwaye uphathwe amaxesha amaninzi. Xa unesithuba esaneleyo, kufuneka uzame ukusebenzisa iipalethi ze-SKU enye. Iilebheli zepalethi kufuneka zibe lula ukuzibona kuzo zonke iikona.
Okokugqibela, musa ukuyithatha lula indlela ekunokuba luncedo ngayo ukusebenzisana neqabane lezothutho elinolwazi oluninzi, ingakumbi ukuba uhamba ngaphesheya kwemida okanye ngempahla yolwandle. Iqela elaziyo ukuthunyelwa kwempahla kwamanye amazwe kunye noko i-Amazon ikufunayo linokukunceda ngokupakisha, ukulebhelisha, kunye nokufaka iipalethi kwindawo ekuyo kwaye likuncede uphephe iimpazamo eziqhubekayo.
Ukuba uphatha ukupakisha kunye nokupakisha i-FBA njengento ebalulekileyo kwishishini lakho endaweni yokucinga emva koko, uya kufumana iipakeji zakho ngokukhawuleza, ube neengxaki ezimbalwa, kwaye unike abathengi bakho amava angcono.
FAQs
Q: Ngaba kufuneka ndisebenzise iilebheli ze-FNSKU zeAmazon, okanye ndingathembela kwiibhakhowudi zomenzi?
A: Kwiimeko ezininzi, iAmazon ikuvumela ukuba usebenzise i-UPC, i-EAN, okanye i-ISBN yomenzi njengebhakhowudi eyintloko. Nangona kunjalo, ukuba abathengisi abaninzi babelana ngebhakhowudi efanayo yomenzi, okanye ufuna ukuba impahla yakho ilandelwe ngokwahlukileyo kwabanye, kukhuselekile ukusebenzisa iilebheli ze-FNSKU ezithile kwiakhawunti yakho yomthengisi. Abathengisi abaninzi bakhetha ukulebhelisha zonke iiyunithi ngee-FNSKU ukuze balawule kwaye banciphise umngcipheko wokudibana kwezinto ezikhoyo.
Q: Ingaba iibhokisi zam ze-FBA zinobunzima obungakanani?
A: Imida echanekileyo inokwahluka kwimarike nganye nakwicandelo lemveliso, kodwa umgaqo olungileyo kukugcina iibhokisi zingaphantsi komda oqhelekileyo wokuphatha weAmazon, ngaphandle kokuba zinento enye enkulu okanye enzima kuzo. Iibhokisi ezinzima zinokonakala okanye zingabikho, kwaye zinokufuna iilebhile ezithile "ezinzima" okanye "zeqela lokuphakamisa". Ngaphambi kokuba ugqibe icebo lakho lokupakisha, soloko ujonga imida yobunzima ekhoyo kwiphepha lakho loncedo lweSeller Central.
Q: Ngaba kufuneka ndifake iilebheli kwipalethi nganye ukuba iibhokisi zam sele zineelebheli zebhokisi?
A: Ewe. Xa uthumela nantoni na kwiAmazon, bafuna zombini iilebhile zebhokisi kunye nezepalethi. Iilebhile zepalethi zivumela amaqela afumana iipalethi ukuba azi ukuba zeziphi iimpahla ezithunyelwayo ngaphandle kokufuna ukuvula okanye ukuhambisa iibhokisi ukuze afumane ilebhile yebhokisi. Uninzi lwexesha, iilebhile zepalethi zibekwa kuzo zonke iicala ezine zepalethi ngokuphakama okwenza kube lula ukuziskena.
Q: Ndingaxuba ii-SKU ezahlukeneyo kwibhokisi okanye kwi-pallet efanayo?
A: I-Amazon idla ngokukuvumela ukuba udibanise ii-SKU kwiibhokisi nakwiipallet, ingakumbi kwiibhokisi ezincinci. Nangona kunjalo, xa amanani emakhulu, kungcono ukugcina ii-SKU zahlukile. Iibhokisi kunye neepallet ze-SKU enye ziyakhawulezisa ukwamkelwa kwaye zinciphisa umngcipheko wokubala iimpazamo. Ukuba uzisa iibhokisi okanye iipallet ezixutyiweyo, qiniseka ukuba isicwangciso sakho sokuthumela sizibonisa ngokufanelekileyo kwaye iilebheli kunye noluhlu lokupakisha zichanekile.
Q: Kwenzeka ntoni ukuba iilebhile zam zingcolisiwe okanye zibekwe ngendlela engafanelekanga?
A: I-Amazon isenokungakwazi ukuskena iiyunithi okanye iibhokisi zakho ukuba iilebhile aziprintwanga kakuhle, zingcolile, okanye zibekwe ngendlela engafanelekanga. Xa oku kusenzeka, izinto zinokubekwa ecaleni ukuze zibuze ngesandla, zifakwe ilebhile kwakhona ngeendleko zakho, okanye kwezinye iimeko zibhengezwe njengezingenakuzalisekiswa. Ukuze uphephe oku, printa iilebhile ngesisombululo esiphezulu, sebenzisa isitokhwe seelebhile esilungileyo, kwaye uzibeke kwiindawo ezithe tyaba ezingasondelanga kwimiphetho, imithungo, okanye kwiindawo ezivulekileyo.
Q: Ngaba ndifuna iqabane lezothutho ukuze ndiphathe ukuthunyelwa kwe-Amazon FBA okuvela eTshayina?
A: Akunyanzelekanga ukuba usebenzise iqabane lezothutho, kodwa ukuba nalo elinamava e-FBA kunokwenza izinto zingabi yingozi kangako kwaye zithathe ixesha. Inkonzo yobungcali ingasebenzisana nababoneleli bakho ukucwangcisa ukupakisha kunye nokufaka iipalethi ezihambelana nemithetho ye-Amazon, ukunyamekela ukuthuthwa kokuqala, ukususwa kwerhafu, kunye nokuhanjiswa kokugqibela kwiindawo zokuzalisekisa i-Amazon. Iinkampani ezifana neTopway Shipping bezikwishishini lezothutho lwamazwe ngamazwe kunye nelothutho kangangeminyaka engaphezu kwe-15 kwaye zigxile kakhulu eTshayina kwaye iindlela zase-US zenzelwe ukunceda ngolu hlobo lweemfuno zorhwebo lwe-e-commerce oluwela imida.
Q: Ndingaqinisekisa njani ukuba umthengisi wam ulandela imithetho yokupakisha yeAmazon?
A: Eyona nto ingcono onokuyenza kukunika umboneleli wakho umgangatho ocacileyo wokupakisha kunye nokubhala iilebheli ze-FBA. Oku kufanele kudwelise iimfuno zokulungiselela iiyunithi, imida kubungakanani kunye nobunzima beekhathoni, iifom kunye nokubekwa kweelebheli, kunye nokulindelekileyo kwiipallet. Ngexesha lokuthunyelwa kwempahla embalwa yokuqala, cela imifanekiso okanye iividiyo zendlela yokupakisha. Ungafuna ukusebenzisana neqabane lezothutho okanye inkonzo yokuhlolwa yomntu wesithathu enokuqinisekisa ukuba yonke into ilungile ngaphambi kokuba impahla iphume kwindawo yokugcina impahla.