Intengiso ye-Amazon Black Friday kunye ne-Cyber Monday ka-2025 iza kuthatha iintsuku ezili-12, kwaye abathengisi beGreen Label baza kufumana ii-dividends ezongezelelweyo.
Ngowama-2025, isiganeko esibalulekileyo sonyaka sorhwebo lwe-e-commerce oluwela imida siya kuphinda sibe yintengiso ye-Black Friday kunye ne-Cyber Monday (BFM) ye-Amazon. I-Amazon ithe ukuthengiswa kwalo nyaka kuya kuhlala iintsuku ezili-12, ukususela nge-20 kaNovemba ukuya kwi-1 kaDisemba. Eli lelinye inyathelo elihlakaniphileyo leqonga lokunyusa intengiso kunye nokuphucula amazinga okuguqulwa.
I-Amazon ikwacacisile ukuba abathengisi beGreen Label abenze kakuhle ngexesha lokukhuthazwa kwekwindla baya kufumana ithrafikhi engaphezulu kunye namazinga okuguqula angcono ngexesha le-BFM. Oku kubonise ukuba iqonga lifuna ukukhawulezisa utshintsho oluluhlaza kwishishini le-e-commerce lehlabathi, elivule amathuba amatsha okukhula kubathengisi abathengisa ngaphaya kwemida.
I-Black Friday kunye ne-Cyber Monday zezona ntsuku zimbini zibalulekileyo zonyaka zorhwebo lwe-e-commerce oluwela imida.
I-Black Friday kunye ne-Cyber Monday zezona holide zibalulekileyo zokuthenga e-US naseYurophu; ngoko ke, kuyacaca ukuba benza malini. I-eMarketer ithi intengiso ye-e-commerce yase-US kwi-Black Friday kunye ne-Cyber Monday ngo-2024 iya kuba ngaphezulu kwe-$39 yeebhiliyoni, ukunyuka kwe-8.3% ukusuka kunyaka ophelileyo. I-Amazon isaza kuba nesabelo semarike esingaphezulu kwe-40%.
I-Amazon yenze intengiso yayo yahlala ixesha elide kulo nyaka, isuka kwintengiso emfutshane yeentsuku ezi-3 ukuya kwezi-5 zeminyaka edlulileyo ukuya kwiintsuku ezili-12 ezipheleleyo. Iinjongo zicacile:
- Ukunika abathengi ixesha elingakumbi lokuthenga kwaye kwenze "ukuthenga ngokugqithisileyo" kungabi yingxaki kangako kwiimpahla kunye nezothutho ukugcina;
- Ukunika abathengisi indawo enkulu yokukhuthaza, nto leyo enceda amashishini amancinci naphakathi ukuba aqhubeke nokusebenza;
- Ukhuphiswano olungcono neevenkile ezithengisa izinto ezithengiswayo, nto leyo ekhokelela kwisigqi "sokuqhubeka nokuthengisa izinto—ukuthenga izinto ezininzi—ukuphinda-phinda izinto".
Oku kuthetha ukuba iBlack Friday ayiseyiyo "isivumelwano sexesha elinye." Endaweni yoko, yiphulo elihlala ixesha elide elihlala ngaphezulu kweeveki ezimbini. Kubathengisi, ukwandisa amashishini abo, ukubeka imali ecaleni kwintengiso, kunye nokuza nezicwangciso zokuthumela kunye nempahla yonke iya kuba ziingxaki ezintsha.
2. Isiqinisekiso Sokuhlaza (i-Amazon Green Label): Isitshixo Esitsha Sokuthuthwa Kwezithuthi
Umsitho wokuthengisa wasekwindla kulo nyaka ube yimpumelelo enkulu kubathengisi nge-Amazon Green Label (iSiqinisekiso soKuhlala):
- Intengiso inyuke ngama-43% ukuya kuma-76% ngonyaka, kungekho zindleko zongezelelweyo zentengiso;
- Iindleko zentengiso zehle ngama-40%, ngelixa ukusebenza kwe-ACOS kuye kwaphucuka kakhulu;
- Umthamo oqhelekileyo wempahla iyonke unyuke nge-13.3%, ngelixa intengiso inyuke nge-12.5%.
- Amaxabiso anyuke nge-10% ukuya kwi-20%, kwaye izinga labantu abathenga into efanayo kwakhona laliphezulu ngama-25% kuneleemveliso eziqhelekileyo.
Kulula ukubona iingenelo zeGreen Label:
- Iiphothali zethrafikhi ezingama-22 ezizinikeleyo: Iimveliso zeGreen Label zibonakala ngakumbi kuba ziboniswa kumaphepha aphambili, kuquka neengcebiso zokukhangela, iphepha lasekhaya, kunye namaphepha okukhuthaza.
- Inzuzo yokwazisa abathengi: Ukusetyenziswa okulungele indalo kuya kuba yinto eqhelekileyo eYurophu nase-United States, kwaye iileyibhile eziluhlaza zichaphazela ngokuthe ngqo amazinga okuguqulwa.
- Inkxaso engaphezulu yeqonga: Abathengisi beGreen Label baza kufumana ithuba elongezelelweyo le-30% ngoLwesihlanu oluMnyama kunye noMvulo weCyber. Oku kulindeleke ukuba kukhokelele ekunyukeni kwe-18% kumazinga okuguqulwa kunye nokwehla kwe-15% kwi-CPC.
Ngamanye amazwi, isiqinisekiso esiluhlaza asiseyiyo "ileyibhile yomfanekiso webhrendi" nje kuphela. Sinokukunceda ngokwenene ukuba ufumane abantu abaninzi kwaye wenze imali engakumbi.
3. Kutheni iAmazon ibeka ixabiso elingaka kwisiqinisekiso esiluhlaza?
Ngokuhambelana noko abantu kwihlabathi liphela bafuna
Abantu baseYurophu naseMelika bayazi kakuhle imeko-bume xa bethenga. Uphando lukaNielsen lubonisa ukuba ama-66% abathengi bazimisele ukuhlawula ngaphezulu iimveliso ezilungileyo kwindalo. Izizukulwana ezincinci, ezifana neGeneration Z kunye neMillennials, zinamathuba amaninzi okukwamkela oku.
Ukulandela iindlela zomgaqo-nkqubo
Isivumelwano se-EU Green kunye nemithetho yokusingqongileyo yaseCalifornia zombini zithi amaqonga e-e-commerce kufuneka athathe uxanduva olungakumbi lophuhliso oluzinzileyo. I-Amazon inokuhlangabezana neemfuno zomgaqo-nkqubo kwaye ifumane ithuba lokukhuphisana ngokuthengisa isiqinisekiso sendalo.
Ukutshintsha iqonga ngokwalo ngendlela enobuchule
I-Amazon ibisoloko isithi esidlangalaleni kangangeminyaka emininzi ukuba ifuna ukuba ingabi nampembelelo kwi-carbon ngo-2040, kwaye enye yeendlela eceba ukufika apho kukusebenzisa i-e-commerce eluhlaza. Eli qonga ngokuqinisekileyo liza kunceda abathengisi ukuba bakhawulezise utshintsho lwabo oluluhlaza ngokulawula ithrafikhi kunye nezixhobo.
Ke ngoko, abathengisi abangabokuqala ukufumana isatifikethi esiluhlaza abayi kufumana inkxaso yetrafikhi kwangoko kodwa banokuseka ithuba elide lokukhuphisana kule minyaka izayo ye-3-5.
4. Abathengisi banokuhlangabezana njani nokhuphiswano lweBlack Friday?
Abathengisi kufuneka baphucule ngokupheleleyo iindlela zabo zokusebenza ngoku ekubeni benexesha leentsuku ezili-12 lokukhuthaza.
1. Tshintsha icebo lakho lokuthengisa ukusuka “ekuqhumeni” ukuya “ekujikelezeni.”
Isicwangciso esiqhelekileyo seBlack Friday sifuna iintengiso ezininzi kwiintsuku ezimbini zokuqala, kodwa kulo nyaka kufuneka kusetyenziswe isicwangciso "esinyusiweyo": ukuvavanya kwangethuba, ukwandisa ivolumu phakathi evekini, uze wongeze ezinye izaphulelo.
Ungahlulahlula uhlahlo lwabiwo-mali lwakho lube yi-30%, 50%, kunye ne-20% ukuze izinto ziqhubeke zihamba ngesantya esizinzileyo. Gxila ekufumaneni abantu ukuba bathenge iimveliso ezineelebheli eziluhlaza ngokusebenzisa ithrafikhi yendalo kwiwebhusayithi yakho ukuze iintengiso zakho zisebenze ngcono.
2. Icebo leMveliso kunye neSixhobo soLondolozo: Yenza iSiqinisekiso soBuluhlaza sibe yeyona nto iphambili
Ukuba sele uthengisa iimveliso ezinesiqinisekiso esiluhlaza, qiniseka ukuba uzigcinile kwaye uqaqambise iimpawu zazo ezinobuhlobo nokusingqongileyo kuluhlu lwakho.
Abathengisi abangenayo ilebheli eluhlaza kufuneka bafake izicelo zesatifikethi esifanelekileyo ngokukhawuleza ukuze baqale kakuhle kukhuphiswano kwiinyanga ezimbalwa ezizayo ukuya kwiminyaka ezayo.
Xa kufikwa kwimpahla esetyenzisiweyo, kungcono ukugqiba ukugcina impahla yakho iinyanga ezi-2-3 ngaphambi kwexesha ukuze ungaphelelwa yimveliso ngenxa yendlela abantu abaninzi abachitha ngayo imali ngeKrismesi.
3. Amaqhinga okuThengisa ngeXabiso: Gxila kwiiPremiyamu kunye nabathengi abaphinda-phindayo
Idatha ityhila ukuba iimveliso ezithengiswa ngexabiso eliphantsi zingabiza ngaphezulu nge-10% ukuya kwi-20%. Ngoko ke, abathengisi akufuneki balwe ngamaxabiso ngokungakhathali; endaweni yoko, kufuneka baphucule amandla abo okubiza ngaphezulu ngokusebenzisa ibali kunye nokuthengisa ngexabiso.
Kwakhona, ngexesha leBlack Friday, gxila ekuthengiseni izinto ezahlukeneyo nasekuhlanganiseni izinto ukuze abantu bathenge kuwe kwakhona.
4. Ukwakha uphawu kunye nokwenza abathengi basebenzisane nalo
Izaphulelo ezinkulu lithuba lokuphucula uphawu lwakho kunye nokuphucula intengiso.
Ngexesha lexesha lokuthengisa elikhulu, abathengisi kufuneka basebenzise ithrafikhi eyongezelelweyo ukuze bafumane uphononongo oluthe kratya kunye nempendulo evela kubasebenzisi. Oku kuya kubanceda balungele iinguqulelo ezintsha zeemveliso zabo kwikota yokuqala neyesibini.
Sebenzisa amajelo eendaba ezentlalo ukukhuthaza izimvo eziluhlaza nokwenza inkampani yakho ibonakale ngaxeshanye.
V. Amathuba kunye neengxaki
Abathengisi abanqumla imida ngokuqinisekileyo baya kuba nexesha elinzima ngexesha lokuthengisa kweBlack Friday kunye neCyber Monday yeAmazon ngo-2025. Ukhuphiswano lwalo nyaka aluyonto nje "yemfazwe yamaxabiso" okanye "imfazwe yentengiso" njengakwiminyaka edlulileyo. Lidabi eligcweleyo letrafikhi kunye necebo lokukhula kwexesha elide.
Amathuba alele koku:
- Ixesha elide lokuthengisa linika abathengisi ukhetho olungakumbi;
- Ukufumana isiqinisekiso esiluhlaza kuzisa abathengi abaninzi kunye nemali;
- Abantu abaninzi baya beqaphela imeko-bume, nto leyo eyenza ukuba imfuno ihlale izinzile.
Iingxaki zezi:
- Kukho ukhuphiswano olukhulu phakathi kwabathengisi, kwaye abathengisi abangenazo iziqinisekiso eziluhlaza basenokungafumani thuba lide kangaka.
- Amaxesha okunyuswa kwexesha elide afuna imali engaphezulu, uluhlu lwezinto ezisetyenzisiweyo, kunye nolawulo lwekhonkco lokubonelela ngempahla;
- Kufuneka ulungise iindlela zakho zokuthengisa, okanye zisenokuphela ngokukhawuleza.
VI. Ukuqukumbela
I-Black Friday kunye ne-Cyber Monday zombini ziziganeko zaminyaka le ezibhiyozela urhwebo lwe-e-commerce oluwela imida kunye nokuvavanya izicwangciso kunye nokusebenza kwabathengisi.
Isatifikethi esiluhlaza sibe luphawu oluphambili kukhuphiswano lwexesha elizayo ngenxa yendlela yeqonga kunye neendlela zemarike.
Intengiso yeBlack Friday yalo nyaka iza kuba ngcono kubathengisi baseTshayina abanqumla imida abanokukhokela utshintsho oluluhlaza.
IBlack Friday ngo-2025 ayizukuba ngumdyarho nje wabathengi; iya kuba luvavanyo lweendlela zoshishino ezinobuhlobo nokusingqongileyo nezihlala ixesha elide.