Amazon Issues Urgent EUDR Compliance Notice — Seven Product Categories Face Potential Sales Ban

The countdown to the EU Deforestation Regulation (EUDR) has officially begun, and Amazon has issued an urgent compliance notice to sellers. Businesses dealing with certain high-risk categories—such as wood products, natural rubber, beef, soy and soy oil, cocoa, coffee, and any items containing these materials—must now take immediate action to avoid listing removal, account penalties, or complete sales suspension across the EU market.

This article summarizes the key requirements, deadlines, and risk points for Amazon sellers preparing for EUDR compliance..

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1. Why EUDR Matters to Amazon Sellers

The European Union Deforestation Regulation aims to eliminate products linked to deforestation from entering the EU market. This law affects not only raw materials but also all downstream products containing those materials.

Under EUDR, companies must prove the raw materials used in their products were:

• legally sourced

• deforestation-free

• traceable to precise geographic coordinates

• compliant with local and EU sustainability requirements

Failure to comply will result in severe penalties, including:

• fines up to 4% of annual revenue

• confiscation of goods

• market access suspension

• cross-border liability investigation

• Amazon removing or blocking non-compliant listings

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2. Highest-Risk Product Categories (7 Amazon Categories)

Amazon specifically warned sellers in the following categories:

Any product containing even a portion of these raw materials is subject to EUDR.

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3. Compliance Deadlines (Critical for Amazon Sellers)

However, Amazon requires sellers to begin compliance NOW, far earlier than the legal deadline.

Amazon’s Internal Timeline:

1. By November 2024:
   Register on the official EU platform “TRACES NT”.

2. Mid-Nov to Mid-Dec:
   Prepare a Due Diligence Statement (DDS) including:

   • raw material source

   • farm/forest coordinates

   • supplier documentation

   • risk assessment & mitigation records

3. By Mid-December:
   Submit the DDS to Amazon and EU authorities.

Amazon may remove or deactivate listings if sellers fail to submit documentation.

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4. What Sellers Must Prepare (Step-by-Step)

A. TRACES NT Registration

This is the EU’s official traceability system for EUDR.

You will need:

• business information

• product category

• supplier details

• EU operator number

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B. Full Supply Chain Traceability

You must collect:

• geographic coordinates (GPS) of raw material origin

• plantation or factory certificates

• proof of legal harvest or production

• documents showing “deforestation-free” origin

This applies even if:

• you are a reseller

• your supplier is outside the EU

• your product is a small component (e.g., wood handle, rubber sole)

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C. Due Diligence Statement (DDS)

The most important requirement.

Your DDS must include:

• full product description

• list of all raw materials covered by EUDR

• latitude & longitude of the origin

• risk assessment (low/standard/high)

• mitigation actions for any identified risks

• confirmation that no deforestation occurred after Dec 2020

Without this, Amazon cannot allow the product into EU markets.

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5. What Happens If You Don’t Comply

Non-compliant sellers face:

• listing removal

• shipment blocking at EU borders

• goods destruction

• fines up to 4% of global turnover

• Amazon account risk rating increase

• potential selling privilege suspension

EU customs may also pursue additional investigation if risk factors appear.

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6. What Sellers Should Do Right Now

1. Identify whether your products fall under the 7 categories

Even a small component counts.

2. Contact your suppliers immediately

Request:

• farm/forest origin info

• harvesting certificates

• processing documentation

• GPS coordinates

3. Register on TRACES NT

Do not wait until Amazon blocks your listings.

4. Prepare DDS materials

The earlier you submit, the lower your risk.

5. Monitor Amazon’s EUDR Category Flags

Amazon may automatically mark your listings as “EUDR-Relevant”.

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7. Who Is Most Affected?

• Amazon sellers offering wood furniture

• kitchenware with wood handles

• leather products from cattle

• packaging containing paper/wood

• coffee & cocoa sellers

• rubber-based products (shoes, tires, gloves)

• private label brands with incomplete supply chain documentation

If your suppliers cannot provide full traceability, you must replace them.

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Conclusion

EUDR represents one of the most stringent regulations ever introduced for sellers on Amazon and in global trade. Compliance requires early preparation, accurate geographic data, and complete supply chain transparency.

Sellers who take action now will not only avoid a sales ban but will also gain a competitive advantage, as many competitors may fail to meet EUDR requirements before the enforcement deadlines.